google analytics添加跟蹤代碼實作統計分析
其代碼添加方式共有三種
1,gtag.js
基礎代碼:
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-111264922-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-11XXX922-1');
</script>
事件跟蹤代碼:https://developers.google.com/analytics/devguides/collection/gtagjs/
2,analytics.js
基礎代碼:
<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->
事件跟蹤代碼:
οnclick="ga('send', 'event', 'Videos', 'play', 'Fall Campaign');"
詳細資訊請檢視google文檔:
google分析文檔
3,google代碼跟蹤管理器GTM