Reporter | White sails Edit |
With the end of the double eleven promotion, the peak of return and exchange arrived as scheduled. Internet giant Baidu took this opportunity to launch the "0 yuan delivery" service, opened a double eleven return and exchange entrance, and accessed many mainstream express delivery brands such as SF, Jingdong Express, Debon, Zhongtong, jitu express and so on.
Enter the keyword of "0 yuan mail" in the Baidu App to enter the shipping channel. The event set up a red envelope reward, the amount of 3-10 yuan ranges, using Yunda, Debon, SF mail, can receive red packets, users click on the red packet, will jump to the brand's Baidu Mini Program page. In terms of price, in addition to the red envelope subsidy, the order price is consistent with the price of the express delivery enterprise platform.
At present, this function is only presented on the mobile phone side, and the PC page has not yet been launched.
In addition, baidu app's "discovery" channel also set up a courier delivery service entrance. Click "Shipping Price Comparison", optional express delivery brands include SF, Zhongtong, Yunda, JD.com, Shentong, Yuantong, etc., users can choose their own express delivery according to "price priority" or "timeliness priority".
For example, from Beijing to Zhengzhou, Henan, Yunda costs 12 yuan and has a validity period of 3 days; the most expensive SF express mail price starts at 23 yuan and the time limit is 1.3 days.
In addition to Baidu, WeChat also launched the "WeChat Express Service" mini program in June 2020, which also positions the delivery service platform, and the current cooperative express delivery companies include Zhongtong, Yunda, Baishi, Yuantong, JD.com, Jitu, China Post, etc.
According to the function introduction of "WeChat Express Service", the Mini Program provides checking, querying the status of express delivery and booking delivery services. No matter which express delivery the user prefers, they can use the same entrance to place an order, saving a lot of trouble.
At present, the largest cross-brand express service platform in China is Cainiao. In 2013, Ali joined hands with Yuantong, Shentong, Yunda, Zhongtong and SF (later withdrawn) to jointly establish Cainiao. On May 28, 2015, the "Rookie Wrap" APP was officially launched, providing checking and sending express delivery services, covering more than 140 express delivery companies at home and abroad, and gradually assuming the function of the general entrance of Ali's express parcel related services. In 2019, Cainiao Wrapping launched a locker service to further take root in the express delivery market.
Users shopping in Taoji e-commerce, no need to download the APP or mini program of major courier companies one by one, through the rookie wrap can view the logistics dynamics of all parcels with one click, you can also use the rookie one-click return, and sometimes you can also exempt the courier fee generated by the return. Cainiao also relies on the traffic of Taoji e-commerce to develop, compared with baidu and Tencent's drainage entrance, Cainiao's involvement in the express delivery industry is more in-depth, and the user base is also larger.
On the other hand, due to the binding of Cainiao and Tao's e-commerce, it is not connected to new e-commerce platforms such as Pinduoduo and Douyin, leaving room for third-party express aggregation services.
However, so far, the delivery services provided by Baidu and WeChat are only part of the life circle consumption model built by the two. Express delivery is only a sub-option of Baidu's "Hui Life" smart mini program, and there are also food, travel, takeaway, movies and e-commerce and other same-city life services in the same section. The WeChat express service page also shows that WeChat only provides technical support and does not participate in specific business operations.
According to a report by the Yunlian Think Tank, the current personal delivery market accounts for about 20% of the entire express delivery market, and due to the continued strong demand for express delivery in first-tier cities, the rapid rise of small towns in third- and fourth-tier cities, there has been dozens of times the growth of mail volume, therefore, the future personal delivery market or will become another incremental market after e-commerce.
Creating a new "entrance" for sending and dispatching is self-evident for logistics companies that lay out the personal delivery market. Not long ago, Yunda has become an important partner of Pinduoduo's official return and exchange after SF and China Post, and the Douyin platform has also completed the docking of return and exchange goods with SF, Zhongtong and other express deliveries. SF Station has also set up a shipping business in addition to terminal delivery.