As a social animal, companionship is a need engraved in the genes.
Although friends and family can also give some companionship, in most cases it is not "thirst quenching".
If nothing else, just because love is so beautiful, everyone longs for a lifelong partner who fits souls.
When we are studying, we can find it in school, but after coming out to work, the entire dating circle will be reduced, and the opportunity to really recognize the opposite sex will naturally be less.
Out of the need to recognize the opposite and break through the dating circle, the dating app took the stage and shined in the mobile Internet.
In the case of mainstream apps entering the stock state, dating apps have grown against the trend, and the overall marriage market penetration rate has increased year after year.
Nowadays, everything can lie flat, except for the matter of taking off the single, people have been working hard.
But even with all the effort, the single rate of modern people is still very high.
After all, the workers voluntarily work overtime with their left hand and the layoff agreement with their right hand, they have no money and no time, and why do they fall in love?
If you really want to meet a boy/girl, you can only play on the next blind date app.
When it comes to blind date Apps, there are only a few more famous in the market, of which Century Jiayuan ranks first with a market share of 27.6%.
Monthly active users also lead the way, it is reasonable to say that similar Apps choose the faucet to use, there should be no problem.
But Xiao Lei found that the recent matter on the stall of Century Jiayuan is still quite large, and its unspeakable profit model has been dug out by the surging news.
Chat history? Bring it to you
In the Internet era, user privacy is a clichéd topic.
Especially after the "cloud" on various services, the respect of large manufacturers for user privacy has become particularly important.
After all, all of the user's chat history must be transmitted through the cloud, and the app operator can fully see the chat history of all users.
Whether you peep or not depends on self-awareness, but it is clear that Century Jiayuan is not the self-conscious...
According to the report of the surging news, a reporter went undercover and entered one of the service centers of Century Jiayuan as a popular bride.
The position of "Red Lady", it is estimated that everyone has heard of it, is to match the two sides.
But in the blind date App, the so-called red bride is actually a marriage sales, and their KPI is to make as many customers as possible successfully matched, so that they can get more performance.
The company's original intention of setting this KPI was good, but if it took a shortcut, the matter would be tainted.
Pairing is not a random pair of men and women can be achieved, the key also depends on the family background and personal preferences of both parties.
In order to improve the success rate of matchmaking, sales chose to directly look at the chat records of members and the records of the opposite sex that they had browsed...
Source: The Paper
This is very important, for example, Xiao Lei is a user in it, and he is worried about not being able to find the object he likes.
It just so happened that the red lady dialed the phone and asked me if I liked the short-haired girl, and I would definitely be amazed by the red lady's accurate prediction ability and ask the red lady for advice.
In this way, the performance of marriage sales is bound to be greatly improved, after all, he knows more about user preferences than big data.
But the tragic thing is that users, think about it, on the dating App, users come with a clear purpose, or ambiguous, or object, or even about P.
In the case of the two sides getting better, it is inevitable that words of shame will be spoken.
Co-author users still think that they are quietly chatting with Mimi, but the staff of Century Jiayuan is very happy in the background, and even has no basic respect.
Even if the staff sees a user being "killed" in the background, it will not carry out any processing.
After all, isn't saying it is equivalent to admitting that you monitor users' chat history...
This is not the end, Xiao Lei found that the sales volume of Century Jiayuan is very serious.
In order to get more users, sales will pretend to be users, run to similar platforms to register, and participate in some offline blind date activities.
Of course, this kind of operation is not to get rid of the order, but to pry the users of other platforms over and make them their own users.
But to tell the truth, as the "red bride" in the eyes of users, if your own strength is not enough, people naturally can't believe you.
The sales industry itself is extremely liquid, where there are so many excellent red brides, in order to improve performance, marriage sales can only "hard package" themselves.
So we can see that the "teacher" of Century Jiayuan basically started as a national second-level psychological counselor, and the average mind reading master can make men spend 180,000 yuan for her in three sentences.
In addition, you have to have a happy family and have a lot of experience in how to get along with your partner.
Unfortunately, most of these backgrounds are made up, if there are really so many capable people, Century Jiayuan does not have to peek at member records.
Regarding sales in order to rush the performance of those things, let's talk about here.
Next, it is time to review the tumultuous operations of Century Jiayuan as the first dating platform in China.
Riot operation is constant, disrespecting the user
Not long ago, the "Personal Information Protection Law" was not published, which has clear restrictions on app collection of user information and big data killing.
Image source: Minority
Not long after, Century Jiayuan also updated its own privacy protection policy, indicating that I followed the official wave of operations.
Xiao Lei carefully checked and found that there were indeed clear rules about the chat records.
Roughly meaning:
Century Will store our messages, searches, videos and personal data on the server.
But the storage will be encrypted, without the user's consent, Century Jiayuan will not move the user a hair.
Good guys, superficially respect users, monkeys steal peaches behind their backs, privately view user chat records, is this the first domestic blind date platform?
To put it bluntly, peeking at user chat records is much more serious than the so-called big data killing problems.
This is a direct violation of user privacy, which has reached the level of illegality.
After the incident was exposed, Century Jiayuan was on the hot search at the speed of light, and was criticized by netizens, and Century Jiayuan also had to apologize.
But there is one thing that makes this apology statement more like a throwing pot statement, "it is an employee's problem" and "we will rectify it".
As soon as I opened my mouth, I knew that I had not made similar statements before.
As for the biggest black spot of Century Jiayuan, it has to go back to the WePhone founder's fraudulent marriage suicide incident in 2017.
At that time, Su Xiangmao was forced by the early stage to have no way to retreat, and could only commit suicide to escape.
And Century Jiayuan did not even check out in advance that the woman had a marriage history, which led to the man being deceived.
A dating site, should not do a good job of user information authenticity audit, if this can not be guaranteed, is not any cow and horse can go up to deceive people?
At last
The domestic Internet has become more and more standardized under the introduction of various official laws and regulations, but there are still companies that are disgusting users for the sake of profit.
The Internet is so full of hidden dangers, not to mention the meta-universe that has been hyped up and has a beautiful vision...
After all, after we enter the metaverse, it is about equal to all personal information uploaded to the server.
If the service provider engages in sneak attacks like Century Jiayuan, won't we all have to strip our bottoms?