Foreword: In November, the sales of Mazda3 Unxella exceeded 10,000 again!
Since the sale of 11998 units in September, Mazda 3 Onksella seems to have opened the second pulse of Ren Dou and become uncontrollable, in October it sold 10114 units, in the past November sold 10211 units, sales exceeded 10,000 units for 3 consecutive months, for Changan Mazda is like eating dumplings for the New Year, to know that the last monthly sales of Mazda 3 Onksella exceeded 10,000 units has been in December 2019, and the interval is almost two years.
The overall sales volume of the automobile market is still in the downward stage, and the impression of the sales of the Mazda 3, which has always been niche, has risen sharply against the trend, and in my opinion, Mazda 3 can "counterattack" without the following reasons.
First, the iron must be hard
The Mazda 3 Axela has always been an underrated model, it has a sporty appearance, compact and dynamic design is very pleasing, I believe that there are few young people who do not like its shape.
In terms of power, Mazda 3 Axela uses two self-priming engines of 1.5L and 2.0L, the maximum power is 86kW and 116kW, the maximum torque is 148N.m and 202N .m, just look at the power parameters, it is true that it can not be compared with the small displacement turbo engine of "Bad Street", but a car is not a power parameter from the point of view. Both engines are equipped with a 6-speed manual transmission (1.5L low-end 6-speed manual transmission), after Mazda's tuning, the power output is direct, the shift speed is extremely fast, and almost imperceptible frustration, the comprehensive fuel consumption of the 2.0L engine is only 5.8L/100km, which is quite an excellent result.
In addition, its steering is precise, the chassis is very tough, and it can provide good support when cornering, which is a good balance between home and sports needs.
Second, the 2.0L version has a lower threshold
According to statistics, among the owners who bought the Mazda 3 Onksela, the 2.0L version occupies more than half, for many people, the Mazda 3 Axela can attract them or the 2.0L displacement brings a smooth driving feeling, but the starting price of the 2020 model of 139,900 yuan has turned many people away.
The 2021 Mazda 3 Axela added a 2.0L automatic quality version, starting at 129,900 yuan, lowering the threshold of 2.0L, and although the price was reduced by 10,000 yuan, it was still equipped with a knee airbag, reversing image, 7-inch LCD instrument, 8.8-inch central control screen, LED headlights and rear seat air outlets, etc., which were completely sufficient for home use.
Third, the "assist" of competing models
The official guidance price of the Mazda 3 Onxella is 11.59-18.99 million yuan, its 1.5L version is locked in family cars such as Langyi and Bora, and the 2.0L version of competitors target Civic and Sagittarius, and their similarities are both sports-like attributes, which are extremely suitable for young people.
Because of the shortage of chips, Volkswagen Sagitar's production capacity has been greatly affected, the preferential margin has dropped from the previous 30,000 to more than 10,000 now, the cost performance is visible in the downward movement, and the sales volume is also affected; this side of the Civic is not only trapped in the chip shortage, but also caught up with the replacement of the number of bones, sales have not been fully released, the short downturn of the two popular models has also indirectly contributed to the outbreak of Sales of Mazda 3 OnkSela.
Mazda this brand has always been regarded as a niche choice, most of the people who buy it are not too concerned about space, the pursuit of control and quality stability of young consumers, Mazda 3 Axela outbreak is more of a time and place and the result, after all, this car has many shortcomings, such as space in general, the sense of technology and luxury is not too much highlight, the price is not cheap, so after the Sagittarius and Civic return to God, Mazda 3 Axela how to get the market will be returned.
So, do you think the continuous sales of the Mazda 3 Onxella will continue to break through 10,000 units?