French Consul General in Shanghai Ji Bowei visited the first place and looked forward to promoting Sino-French commercial and cultural exchanges
On December 24th, The Consul General of France in Shanghai, Ji Bowei, and his party visited the "first SHOWAY", accompanied by the senior management of the United States Commercial Administration. Mr. Ji Bowei highly appreciates the concept and effectiveness of the "First SHOWAY" in the integration of business culture and art, and will actively promote the implementation of the "Sino-French Cultural Exchange Spring" in the future to show the diversity of culture and art.
The pursuit of art is tireless, and the "first" exchange of Chinese and French culture has taken shape
During the tour, Mr. Ji Bowei was attracted by the brightly colored large-scale art installation in the first outlet block building. After learning that these works were created by the first European artist Reuben Sanchez to enter China, he was surprised that the first outlet had a unique insight into art, coupled with Ruben's infinite creativity, which made this a win-win situation for art, life and business.
The diligent pursuit of art is deeply rooted in the genes of the first place. The first project has a total construction area of 1.4 million square meters, including a variety of new formats such as Broadway Theater Group, Grade A Office Building Group, "St. Regis" Hotel, and Innovative Business. Among them, the first Broadway theater group consists of 21 professional performance venues with different characteristics, which is the largest theater group in Shanghai and even In Asia, created by resident performances of professional drama, dance and music, with a total seating capacity of more than 10,000, and will stage original musicals, songs, dances and concerts from New York, London, Paris and other originals, which will help Shanghai become the performing arts capital of Asia.
Coming from such a romantic country as France, Mr. Ji Bowei is very much looking forward to the "first SHOWAY" Broadway theater group, he said that France occupies an important position in Opera art and stage art in Europe and even in the world, and has given birth to legendary plays such as "Notre Dame de Paris", "Romeo and Juliet", "Ten Commandments" and other legendary plays, relying on the first Broadway theater group, in the future, the Consulate General of France in Shanghai will promote sino-French cultural, artistic and other exchanges and cooperation, and further promote the integration and development of Chinese and Western cultures.
The brand debuts economically and shines in the first place
The first outlet with "first economic launch" as one of its management policies, it owns the first Galeries Lafayette department store in Shanghai.
As a veteran traditional retail store in France, the first store of Galeries Lafayette Shanghai Oley has landed "the first SHOWAY", reflecting the full optimism about the future of the project. Mr. Ji Bowei visited the first outlet store of Galeries Lafayette department store with great interest, saw the exquisite display and a variety of famous products in the store, and walked around with great interest.
In addition to Galeries Lafayette, the first outlet also has many French brands, the first store of French tableware luxury brand CHRISTOFLE outlet, and the French elegant clothing DANIEL HECHTER are loved by consumers, which makes the French brand more confident in entering the Chinese market.
Since the opening of the first phase of the "First SHOWAY" commercial phase, the first outlet has welcomed many regional first stores and even the first stores in Shanghai; with the regional advantages of the "National Convention and Exhibition Center", the "First SHOWAY" hosted the opening ceremony of the 2021 "Yangtze River Delta Ecological Green Integrated Development Demonstration Zone May Five-Year Shopping Festival" on April 30, and in September, it was rated as one of the 15 key new consumption landmarks in Shanghai.
Mr. Ji Bowei's visit is the first step in the "first SHOWAY" of commercial and artistic exchanges between China and France. In the future, more French brands will show their style at the first outlet, the French classic repertoire will also show its charm in the first Broadway theater group, and the French art works will be exhibited in the "first SHOWAY" block building, and the "first art and culture integration tour" will be displayed.