Faw-Volkswagen will sell 1.8578 million new vehicles in 2021

Chen Maoli, a reporter of this newspaper, reported from Beijing

A few days ago, FAW-Volkswagen announced the sales data for the whole year of 2021, with a cumulative terminal sales of 1.8578 million new cars (including Audi imported cars), once again winning the sales championship of domestic passenger car companies.

The reporter of China Business Daily noted that this is the third consecutive year that FAW-Volkswagen has won the sales championship of the passenger car market since winning the championship in 2019. FAW-Volkswagen was able to win the championship thanks to strong production guarantees.

Specifically, Volkswagen brand terminals sold 988,700 units, Audi brand terminals sold 700,100 units (including 79,400 imported models), and Jetta brand terminals sold 169,000 units, an increase of 8.9% year-on-year.

FAW-Volkswagen "profit cow" Audi broke out in April 2021 that it will reduce production by 30% due to chip shortages. Now in 2021, the Audi brand has won 700,100 terminal sales, which can be described as a smooth landing compared with 2020, which is related to the FAW-Volkswagen Audi strategy.

FAW-Volkswagen said at the 2021 sales summary: "In the face of a complex market environment such as the new crown pneumonia epidemic and 'lack of cores', FAW-Volkswagen grabbed resources, ensured production, and coordinated with multiple parties to ensure chip supply. At the same time, the production plan is dynamically adjusted in real time quickly and efficiently, and the production schedule is continuously optimized to achieve the concentration of resources to the models with high demand of users. ”

In 2021, FAW-Volkswagen will make both efforts in the field of traditional models and new energy models, achieving a sustained upward trend in traditional businesses, and breaking the development of emerging businesses such as new energy and intelligent networking. In 2021, FAW-Volkswagen launched a total of 8 new products, including 4 pure electric models.

At the same time, FAW-Volkswagen continues to explore product innovation, and launches a number of products such as Audi Wang Yibo joint limited edition models, Audi matte paint models, golf black samurai models, etc., to meet the needs of Chinese users for niche, personalized and high-end.

In the face of the consumption upgrade of the automobile market and the transformation to electrification, the reporter learned that FAW-Volkswagen is actively exploring digital and intelligent changes in core business areas, and in 2021, on the basis of expanding and deepening the pilot projects, it will fully launch the system-wide digital and intelligent transformation, and accelerate the digital and intelligent adjustment of the company's strategy and organizational structure.

It is reported that FAW-Volkswagen has set up a special digital transformation office, laid out a new data center in Changchun, established a digital R&D center in Chengdu, put into use the Audi business ecological digital platform EP and volkswagen MEP dealer management platform, and expanded the OTD online customized car project to FAW-Volkswagen's Volkswagen and Audi brand models.

In addition, FAW-Volkswagen has cooperated with Huawei and Alibaba to cultivate engineers with digital genes and continue to increase the number of digital talent reserves. At the same time, FAW-Volkswagen has also achieved substantial results in the fields of digital finance, digital logistics and digital procurement.

In terms of intelligent manufacturing, FAW-Volkswagen took the lead in launching the Go digital project within the Volkswagen Group, focusing on lean production and committed to building a smart factory, completing the transformation of the five bases from traditional production to highly flexible, digitally connected, and continuous learning smart production. In the field of technology research and development, the newly built new technology development center has promoted the technology research and development strength of FAW-Volkswagen to a new level and helped FAW-Volkswagen to develop with high quality.

(Editor: Zhang Shuo Proofreader: Yan Jingning)