Within a year, 8 new car brands were added, and Sony and Tuanche announced that they had joined the ranks of car manufacturers

"Suddenly like a spring breeze overnight, thousands of trees and pear blossoms", a large number of emerging car manufacturers are disrupting the automotive field.

Recently, Kenichiro Yoshida, chairman and CEO of Japan's Sony Group, said at the 2022 International Consumer Electronics Show (CES 2022) that Sony will establish Sony Mobility Inc. this spring to explore the possibility of entering the electric vehicle market. At the venue, Sony showed off a prototype SUV, the Vision-S 02. At the same time, the reporter of China Business Daily learned from the tuanche that the tuanche will also officially join the ranks of the new car-making forces.

In response to related issues such as funds, plant preparations and partners, Tuanche told reporters that Tuanche is conducting open discussions with potential strategic partners, and if there is further news, the company will inform it in time.

In fact, since the beginning of 2021, there have been brands including Jidu Automobile, Xiaomi Automobile, Niuchuang Automobile, Box Car, Light Orange Automobile and other brands, and the restructured Chongqing Xinte Automobile has recently released a new brand "Electric House". In addition, Su Weiming, a former executive of Volkswagen, was exposed to be planning to build a car, and the new car brand is "Binli". Huawei and Xiaokang also released the AITO brand. In this way, in the year since 2021, there have been 8 new car manufacturers.

Sony and Tuanche joined the car-making industry

A number of videos played by Sony at CES 2022 focused on showing the latest research and development achievements of the Vision-S electric car to the outside world, including the vehicle's internal entertainment equipment and human-computer interaction system. At the same time, the newly released electric SUV Vision-S 02 will also be equipped with 5G vehicle networking technology and 40 sensors. Sony expects to provide a car equipped with advanced gaming and audio equipment to meet the entertainment needs of passengers. The new car is also equipped with seat speakers with a three-dimensional spatial sound field and a digital video service function "Bravia CORE for VISION-S", which allows the large screen in the car and the display screen behind each seat to broadcast video.

It is understood that in fact, Sony has been making some moves in the field of car manufacturing, and the group has released the "VISION-S" concept for the first time in CES 2020 and showed its prototype. In December 2020, Sony began public road testing in Europe to validate the safety of image and sensing technologies installed inside and outside the vehicle and the user experience of human-machine interface (HMI) systems. Sony then began its 5G ambient driving test in April 2021 and will continue to provide a new experience in the mobility sector that is transitioning to electric vehicles (EVs) by combining its cutting-edge technologies. It is reported that vision-S body around the 360 degrees installed a number of sensors, its system will be through real-time identification and analysis of the surrounding environment to ensure driving safety. The model is currently undergoing functional verification tests in Europe with a view to the release of the L2+ Advanced Driver Assistance System (ADAS) for open roads.

Coincidentally, the reporter of China Business Daily also learned from Tuanche that Tuanche announced a new strategic plan, which will form a new electric vehicle business line by forming a team including design, research and development, production, etc., in order to enter the field of electric vehicle manufacturing.

Wen Wei, founder and CEO of Tuanche, said: "With the active promotion of policies, the accelerated construction of infrastructure and the gradual maturity of related technologies, consumers' recognition of electric vehicles is rapidly increasing. In order to firmly grasp the future consumer demand, we are excited to announce that we will officially join the ranks of new car-making forces. In order to better realize this plan, Tuanche will integrate deep insight into consumers, sales network covering the first line of the country to the county, and strong sales capabilities into the future new business based on the current innovative business model and the huge user group that has been operating in depth for many years. We believe that by efficiently combining the existing platform with the industry's top design, R&D and production teams being formed, coupled with in-depth cooperation with potential strategic partners, synergies will be maximized and Tuanche will occupy an important position in the future electric vehicle market. ”

Eight new brands emerged in one year

The reporter found that in the one-year period from the beginning of 2021 to the present, 8 new brands of car manufacturing have appeared.

On March 2, 2021, Baidu registered and established Jidu Automobile, funded by Baidu and Geely, and the two sides will jointly build the next generation of intelligent vehicles based on Geely's newly developed world-leading pure electric architecture, the Haohan SEA Intelligent Evolution Experience Architecture. Soon after, when Xiaomi officially built a car, Xiaomi founder Lei Jun said with emotion: "I am willing to bet all the accumulated achievements and reputations in my life to fight for Xiaomi cars." Huawei, which has always claimed not to build cars, began to praise the high-end brand AITO after the release of Xilix. In addition, the restructured Chongqing Xinte Automobile appeared in the public eye with a new attitude and launched a new brand - "Electric House" and the brand's first model "YOUNG Guangxiaoxin".

In addition to the cross-border car manufacturing of many enterprises, various emerging brands have also emerged. At the beginning of November 2021, a company called Light Orange Times (Shenzhen) Technology Co., Ltd. came out and appeared at the Guangzhou Auto Show, and the new car-making force threatened to become the "fiercest back wave" in new energy vehicles as soon as it appeared. The founder of Light Orange Times, Bian Biao, was previously an investor in the financial field, and Mu Lu, CEO of Light Orange Times, worked in Tencent for 10 years in game product development.

On December 15, Li Yinan, the founder of the electric vehicle company Xiaoniu Electric, founded the electric vehicle company Niuchuang Automobile and launched its car brand "Ziyoujia", which plans to launch its first model, the Self-Youjia NV, in the first half of 2022. Deliveries of the new model are scheduled to begin in September. On the same day, a new car brand Box Car made its debut on Dawanglu Road on the east side of Chang'an Avenue in Beijing, bringing two models, the BM-400 and BM-600, specializing in the B-end ride-hailing market. In addition, Su Weiming, a former executive of Volkswagen, was also exposed to be planning to build a car, and the new car brand is "Binli". According to sources, Penley Will be positioned at the million level and will benchmark the Porsche Taycan, the first new car or will be released at the 2022 Beijing Auto Show.