As GAC Toyota's first model in the MPV market, Xena has gained a lot of consumer attention after its listing. However, what has attracted attention is not how good Xena's products are, but the crazy markup phenomenon of 4S stores exposed by the media.
Since then, GAC Toyota has also announced that the number of orders for the pre-sale of Xena has exceeded 10,000 vehicles in a month, and it is conceivable how hot the Xena is. The Syna went on sale on October 30, but the car's November sales were delayed.
A few days ago, GAC Toyota finally announced the sales volume of Sai Na in December - wholesale sales of 2791 vehicles, and the order exceeded 10,000 data is still some gap.
The discrepancy between Xena's sales and expectations was caused by a number of reasons. First of all, as a model priced at 30.98-40.58 million yuan, the terminal also needs to increase the price by 50,000-70,000 cars, and the product strength and price of Xena are somewhat inconsistent.
Take the interior, Xena is equipped with a 4.2/12.3-inch LCD dashboard and an 8/12.3-inch touch LCD screen, although the sense of technology is not bad, but the overall material is not luxurious.
The configuration of the low-end model is not high, the entry-level model lacks leather seats, electric tailgates, and the low-end model does not have 360° panoramic images and other configurations.
All models have independent two-row seats, with excellent legroom and head space, and the seats are equipped with ventilation and heating functions. However, the shape is relatively simple, and there is no richer configuration, which is complained by netizens: there is no lower price Odyssey's aviation seat comfort.
In addition, the previously imported Syna is equipped with 3.5L V6 power, which was replaced by 2.5L hybrid power after domestic production, with a maximum power of only 192 horsepower and a peak torque of 238 Nm. Good fuel economy, 100 km of comprehensive fuel consumption of only 5.3 liters.
The domestic MPV market is relatively niche, more consumers prefer cars and SUVs, even if you buy MPV, you will choose a more stable quality of the old model, and Xena just introduced domestic production, many people naturally want to wait and see first.
In the field of MPV, not only is there a strong opponent whose sales of GL8 have stabilized at more than 10,000 units this month, but also hybrid MPV and Odyssey and Alexand, which are not only more affordable in terms of price, but also do not need to increase the price to lift the car, and the configuration is relatively higher, and consumers will naturally be attracted away.
As a latecomer in the domestic MPV field, although it is supported by Toyota's brand power and the reputation of imports, the phenomenon of "mark-up and car pick-up" has been complained about by netizens, which has damaged its own reputation and affected market performance.