Five years ago, it took the lead in raising the banner of high-end Chinese brands and breaking the high premium blockade of joint ventures and luxury; five years later, standing on the new track of intelligent electricity, it once again led Chinese automobile brands to move towards the field of high-end intelligent electric, which is Weipai.
In the fast-paced era, when new species such as new forces in car-making and new strength in car-making compete to jump on the stage of history, sink their hearts and concentrate on the "intelligent electric" Wei brand, they are more willing to be believers in thick accumulation and thin hair, and they are also willing to be "crab eaters" again!
On January 14, Baoding Great Wall Motor Technology Center, Great Wall Motors will release the "0 Anxiety Smart Electric" new technology, and the Mocha DHT-PHEV pre-sale conference.
As Great Wall Motors and Weipai for the "understanding of the future of new energy", "0 anxiety intelligent electric" technology and this technology "first car" of the Mocha DHT PHEV debuted on the same stage, the deep meaning behind this is obvious, Weipai will fully exert efforts in the field of intelligent electric!
Make efforts to create a new track and create a new category of intelligent electric
A new track, a new brand posture, the creation of a new intelligent electric product category, but also the greatest of Great Wall Motors' leading technology, the protagonist of Great Wall Motors' future new thirty years is Wei Pai!
It is not difficult to see that with the mocha DHT-PHEV as the beginning, Weipai intends to launch a strong attack again on the new track of "high-end intelligent new energy".
So, standing in the segment of the high-end new energy market, why Wei Pai? In other words, in this competition for a smart luxury travel experience with zero anxiety, how much "possibility" and "certainty" does Wei Pai have?
With these questions in mind, we can explore one or two from the historical trajectory of Wei Pai over the years. As we all know, for the entire Chinese brand, Weipai has been a particularly special presence since its birth as the first Chinese high-end brand in 2016.
Under the leadership of Weipai's "China Luxury SUV Leader", Chinese auto brands have not only collectively opened the road of "upward", but also broken the pattern of monopolizing the high-end market in the past through the subdivision of intelligent, luxury, security and other product selling points.
The latest sales data show that in December 2021, the overall sales volume of Weipai reached 10,065 units, an increase of 60% month-on-month, and after the first combination of coffee products, the brand's monthly sales exceeded 10,000 vehicles. Among them, the monthly sales of Macchiato DHT increased by 66% month-on-month to 2513 units; the latte DHT sold 2707 units in a single month since its listing in mid-December; and Mocha, as the brand flagship, continued to produce high-energy output, with 4845 units sold in December. In the field of intelligent electric, Weipai has successfully launched the starting gun of transformation and development!
It is not difficult to see that as the leader of China's high-end brands, Weipai has an unsubvertable position. What is even more interesting is that the meaning of this leader is being staged again under the turmoil of "great changes not seen in a hundred years"!
The future of the Great Wall looks at Wei Pai, a leading scientific and technological integrator
In fact, from the development trajectory of Weipai in the past few years, we can see that unlike competitors at the same level, and even with joint venture head brands such as Volkswagen, Toyota, honda and so on, Weipai has been emphasizing the "smart" gene in recent years.
Perhaps in that new energy vehicle market has not yet solved the original pain points such as charging and battery life, and the intelligent value is only limited to the period of human-vehicle interaction and interconnection, the banner of intelligence is held, and the route of obsessing with intelligent car experience is indeed a bit advanced.
But it is often the insight of this forward-looking plan, as well as the courage to give up temporary incremental opportunities and refuse to give up the last, so that today's Wei Pai has the confidence to accumulate in the wave of transformation in which new energy is gradually mature and the intelligent experience has been fully launched, and it is the confidence to return to the position of leader and fight with the joint venture rival.
Behind this confidence and self-confidence is Weipai's all-round preparation in the technical and product dimensions. Adhering to the development concept of "luxury within reach", first of all, in terms of intelligent technology, leading technologies including intelligent driving of The Ultimate Wisdom Walk, intelligent DHT of Hive Energy and intelligent cockpit will be given priority to mass production on Wei brand products.
At the same time, as an important engine of Great Wall Motor Group facing the two core tracks of "new energy" and "intelligence", the supporting resources of Great Wall Motor Group will also be inclined to Weipai. Up to now, relying on the two core technologies of "smart DHT" and "coffee intelligence", as of now, the two models of latte and macchiato have been fully equipped with DHT technology.
With the arrival of Mocha DHT-PHEV, as the first flagship SUV under the new power architecture of "Smart DHT", relying on the intelligent strength of "Coffee Intelligence" for travel intelligence and experience enrichment, under the power of products such as 1000km+ comprehensive endurance, 200km+ pure electric endurance, two-wheel drive version of 100km feeder fuel consumption of 5.55L / high-performance four-wheel drive version of 100km feeder fuel consumption of 6.3L, and the full range of buried NOH intelligent pilot auxiliary driving system hardware, Weipai will truly realize the driving experience of zero anxiety and intelligent pure electric travel.
From the perspective of horizontal comparison of product strength, Mocha DHT-PHEV will even challenge international luxury giants such as BBA and "Wei Xiaoli" and new car-making forces in the market segment of the price range of 300,000 to 500,000! This is not only the strong confidence of technology and product strength, but also another breakthrough of Wei brand for the high-end upward of Chinese brands and the courage to test high-end luxury!
The future of Weipai: high-end, intelligent, new energy and globalization
With the fist product to lay the user's reputation, the follow-up brand "expansion" will naturally come to fruition.
According to Weipai's planning, in addition to the existing "coffee series", in the future, Weipai will also launch a retro series of new categories, an MPV series based on the new needs of the family population, and a high-end intelligent flagship series, becoming the first full-category brand of Great Wall Motor Group.
The most worth mentioning is that according to the Weipai plan, Weipai will also be officially delivered in the EU market in 2022, which means that with the "going to sea" of Weipai, Weipai will also formally form an overseas + domestic three-dimensional layout.
In fact, at this point, it is not difficult to find that Wei Pai's plot in the past few years is far from being as simple as a "high-end".
In Weipai's strategy, high-end, intelligence, new energy and globalization have become the levers for Weipai to leverage the future and shock the world.
Therefore, for Weipai, under the background of upgrading the consumption structure, the intelligent experience of consumer groups with cars, and the gradual determination of the transformation steps of new energy vehicles, 2022 may be the turning point for its realization of "thick accumulation and thin hair".
Red dot observation:
In the process of Chinese brands breaking down technical barriers and gradually growing, Weipai found a tipping point and broke it. On the new track of new energy and intelligence, Wei Pai once again through self-precipitation, hard work, on the track of lane change and overtaking, let the market see the confidence and hope of the Chinese brand's secondary attack.
If we say that in the past thirty years of Great Wall Motors, look at pickup trucks and haval, then the new thirty years in the future, in the great changes that have not occurred in a hundred years, under the wave of "new four modernizations", the Wei brand of intelligent electric power is an indispensable and important territory for the future of Great Wall Motor Group!