The JTBC drama bureau, which has enjoyed a synolent popularity with dramas "SKY Castle (2018-2019)," "Itaewon Klats (2020)," and "The Couple's World (2020)," has been unable to keep up with this year's classics. In the first half of this year, ambitious works were defeated.
The JTBC TV drama division, which is popular with TV series such as Castle in the Sky (2018 ~ 2019), Itaewon CLASS (2020) and "The World of Couples (2020)", has not been spared this year. The ambitious launches of the first half of this year have failed miserably with sluggish ratings.
The drama "Couple's World,"Starring Kim Hee-ae, Park Hae-jun, and Han So-hee, which ended in May last year, had the highest viewership rate of 28.4% (based on nielsen Korea's national paid households) and was a big hit with the highest viewership of non-terrestrial dramas.
The TV series "The Couple's World", starring Kim Hye- and Park Hae-joon and Han So-hee, which ended in May last year, had a maximum rating of 28.4% (the following are based on Nelson Korea's paid families), which set a record for the highest ratings of non-TVB DRAMA series and was loved by audiences as the most topical work.
However, after "The Couple's World," the JTBC drama fell into a long-term slump. "Elegant Friends," which attracted attention as a sequel to "The Couple's World," quietly quit, maintaining a viewership of 4-5% throughout the show, with its own highest viewership rate of 5.1%.
But after "The World of Couples", the JTBC TV series fell into the abyss of a long-term downturn. As a follow-up to "The World of Couples", "Elegant Friends" maintained a rating of 4 to 5% throughout the broadcast process, and the final episode itself had a highest rating of 5.1%, so it quietly withdrew.
"Hershey,"Which was expected to be a meeting between Hwang Jeong-min and Yoon Ah," ended with a viewership of 2% in February. He promoted that the story of ordinary paycheck journalists would have special empathy, but he was rated as a slow and grue-bye exhibition, and he escaped the attention of the city's viewers.
Hush, which was highly anticipated for the collaboration between Hwang Jeong-min and Yoon Er, ended in February with a 2% rating. Although the propaganda will gain special resonance through the stories of ordinary working-class journalists who exude human touches, they have received a slow and tedious evaluation of the plot development, and have not received the attention of the audience.
After all, "Run-on," an arboretum that ended in February, did not get a score report that was satisfactory to expectations. I was excited about the romance between Temporary Wan and Shin Se-kyung, but I had to be satisfied with staying at an average of 3% viewership, with no dramatic reversal in the story and a lack of backstory.
The Mizuki drama "Run on," which also ended in February, also failed to get a satisfactory report card. Although it was highly anticipated because of the CP sense of Ren Shiquan and Shen Shijing, it received no dramatic reversal, and the evaluation of the lack of momentum in the plot could only be satisfied with the result of maintaining the average rating at 3%.
Han So-hee, who greatly raised awareness as the "world of couples," chose him as his next work, but he also failed to perform. It was a work that preceded "hyper-realism", and although it was highly anticipated because of the meeting between Song Kang and Han So-hee, it ended with a viewership of 1%.
"Although I Know", which was greatly increased by Han Suxi' popularity with "The World of Couples", was selected as his next work, and also ended in failure. This is a work with the theme of "Surrealism", and the encounter between the main actors Song Jiang and Han Su-hee, although highly anticipated, only ended with a rating of about 1%.
"Monthly House", starring Kim Ji-seok and Jeong So-min, also struggled to get between 2 and 3 percent of viewership. The real estate generated a realistic empathy, and the actors were thrilled with laughter and emotion, but the viewership was defeated.
The ratings of "Monthly Magazine", starring Kim Ji-suk and Jeong So-min, also hovered between 2% and 3%. The drama takes the real estate as the theme, which enhances the resonance of reality. Although the actors launched a hot performance, bringing laughter and emotion, they failed miserably in terms of ratings.
At this point, jtbc dramas will also be a kid' favorite. It started with a 4.2% viewership rate and dropped to 3.3% four times in a row.
At this level, JTBC TV series will also be very anxious. In response, the ambitious TV drama department launched a special project drama for the 10th anniversary, "Human Disqualification", but the ratings of the first half did not meet expectations. The first episode received 4.2% viewership, and until the fourth episode was 3.3%, the ratings of three consecutive episodes were declining.
At the same time as the first drama directed by He Jin-ho in the films "Spring Day Goes" and "Christmas in August," the actor's performance and Ryu Jun-yul's selection of the return work for the first time in five years has been expected, but when the lid is opened, some people say "dark" and "difficult."
The drama is the TV series debut directed by Xu Qinhao, who directed the movies "Spring Death" and "August Photo Studio", and is also the return work of actors Quan Duyan and Liu Junlie after 5 years, which is highly anticipated by the public. But once it was broadcast, some people said that "the plot is very dark", "the plot is difficult to understand" and so on.
JTBC's sluggishness in the first half of this year is one of many reasons. It is a confrontation with the contested competition, and the movement of the viewing floor to OTT. In the case of "Monthly House," we have already faced "Wise Doctor Life 2", which has formed a maniac layer in Season 1. It wasn't a good luck.
There are many reasons for the downturn in JTBC ratings in the first half of this year, including duels with well-known competitive works, and the shift of the ratings layer to OTT. "Monthly" competes with "Witty Doctor Life 2", which already has a fanatical meal circle with the first season, and it can be said that the luck against it is not good.
"I know," the viewership stayed at 1%, but entertainment streaming service Netflix ranked #1 in Korean content throughout the show. It is proof that it has received high attention not only from Domestic but also overseas viewers.
Although the ratings of "I Know" remained at about 1%, on the entertainment streaming service platform Netflix, it has always ranked first in the korean drama throughout the broadcast process. This is evidence that has received a high degree of attention not only at home but also among overseas audiences.
In conclusion, the JTBC Drama Bureau failed to produce a hit until the third quarter. But there is still a chance of a rebound. Ambitious anticipation will be released in the fourth quarter. The cast and curious storylines are seeing opportunities to make up for the sluggishness.
The conclusion is that JTBC's TV drama division has not been able to launch high-rated works until the third quarter. But there is still a chance of a rebound. Because the ambitious preparations are expected to be made public in the fourth quarter. With a well-known cast and a plot that sparked curiosity, I was looking for opportunities to change the sluggish ratings.
First, "The Man Who Looks Like You," starring Ko Hyun-jung and Shin Hyun-bin, will air for the first time on October 13. It is a work that depicts a woman who was faithful to her desires, and another woman who lost the light of her life by meeting with her. Ko Hyun-jung is returning to the Anbang Theater for the first time in two years.
First of all, "People Similar to You" starring Gao Xianting and Shin Hyun-bin will premiere on October 13. The play tells the story of a woman who is true to her desires and another woman who has lost the light of her life by meeting her. This is The work of Gao Xianting's return to the screen for the second time in 2 years.
Lee Young-ae's four-year return to drama "Spectacle" will also air for the first time in October. "Spectacle" is a hardboiled comic tracking drama. Lee Young-ae plays the role of a detective who was not in the world. Lee Young-ae, synonymous with elegance, shows the acting transformation.
Li Ying'ai's 4-year-old COMEBACK "Gu Jingyi" will also premiere in mid-October. "Gu Jingyi" is a tough guy comedy chase drama. Lee Young-ae will play the role of the world's only detective, Jing Yi, and the elegant synonym Lee Young-ae will show the acting skills into a point of view.
Today's Vocabulary:
줄줄이 [adverb] continuously, continuously.
지루하다 [adjective] bored, boring.
뒷심【Noun】Staying power, patience.
쟁쟁하다 [adjective] resounding, excellent.
충실하다 [adjective] is rich and abundant.
Sentence syntax:
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1) Indicates a side-by-side relationship
(1) Juxtaposing more than two actions or states related to the same object.
Professor Kim is our teacher and director of our society.
Professor Kim is our teacher and the president of our society.
(2) Juxtaposing the actions or states of more than two different objects. At this time, Chinese is often represented by parallel compound sentences.
This is the S cavity, and that is the Chinese War.
This is the Chinese-Korean Dictionary, that's the Korean-Chinese Dictionary.
2) Used as a verb to indicate that more than two actions are performed at the same time. The Chinese commonly used "one side... One side...", "side... Side...", "... ..." to indicate. At this time, it is preceded by no time-based ending.
They returned singing.
They came back singing.
-But
After connecting the end of the word, after being used for verbs or adjective stems, you can add "-시-", "-았/었/였-", "-겠-", etc., indicating a turn, equivalent to the Chinese "although... But...".
This clothes are expensive, but the quality is good.
This dress is expensive, but of good quality.
Korean is difficult, but it's fun.
Han Chinese is difficult, but it is very interesting.