More than 520,000 units sold worldwide! MG ended 2021 with an excellent year-on-year increase of 50.2%. Among them, MG ZS and MG5 car series became the main sales force, and both achieved more than 100,000 good results. In 2021, MG brand sales maintained a year-on-year upward trend for 12 consecutive months, drawing a beautiful upward line throughout the year. In China, mg's cumulative wholesale sales increased by 36.9% year-on-year; overseas cumulative wholesale sales exceeded 360,000 units, an increase of 56.9% year-on-year. Behind the global hot sales is the strong support of MG's new products in new categories, unlocking a new generation of innovative tide play marketing, and continuing to deepen overseas markets in a young way.
Create new categories and play with sports trends
In today's automobile market, the mainstream consumer groups are getting younger and younger, and the demand for dynamics and fashion is becoming more and more intense, which is very consistent with the attributes of MG brand youth, sports, and trends. Not limited to this, MG leads the tide, the supply class thinking strengthens brand expression, creates new species and new categories that meet the needs of young people for trend sports and intelligent technology, and has launched a new MG5, the third generation of MG6 PRO and MG ONE and other categories.
MG ONE-α
Among them, the new MG5 with its fashionable appearance, sports-rich interior and 8-second beyond-100 performance, has created a "new category of tide running" in the pragmatic car market, becoming "the first choice for young people". The MG6 car series has created a new category of sports coupes, led the trend with uncompromising strength, and continuously enriched the model matrix of the sports coupe segment, continuing to lead the market. For intelligence, MG seized the opportunity to create the first "Zhichao Technology SUV" MG ONE based on SAIC's new platform architecture SIGMA super matrix, using intelligent technology comparable to the new forces to allow fuel vehicle consumers to enjoy "science and technology equality".
The third generation MG6 PRO
With innovative thinking about the industry, MG goes to the market, approaches users, innovates with categories, fills the gap in the domestic market segment, and highlights the brand expression of the trend of young brands.
Tide play cross-border break the circle and enter the young world
As a young spokesperson, MG is well versed in communicating with young users and uses circle marketing to expand the boundaries of the industry. In the past year, the MG brand has been constantly moving, cross-border linkage of different tides and circles, and the young attitude will run through the whole process.
At MG Live! At China 2021, MG rejoiced with car fans, continuing the speed and passion for more than 70 years; co-funded with users for the dream of supercars, and handed over the decision to mass production to users for the first time; cooperated with fashion ICON and trend IP such as Mifan, Han Huohuo, Minions, "Black Afraid Girl", Chaos Academy and other fashion ICON and trend IP; established a tide reform certification group with Dong Youlin, Sun Shiqian and other hipsters to deepen the car modification circle; jointly held an e-sports invitational tournament with Bilibili E-sports, and joined hands with the Hangzhou Lightning Team. The BLG team competed in major e-sports events and stepped into the e-sports circle in one fell swoop; cooperated with the national comic "Under One Man" to successfully enter the animation circle.
SIGMA spacecraft mech
On the road to the "trend", MG can always take the lead, lead the cross-border trend of the automotive industry, and become a model for innovative marketing of Chinese auto brands.
Continue to cultivate overseas and unlock the sales password
MG, which blossoms at home and abroad and goes to sea in the cloak of the trend, continues to be the "smart collar trend" in the world and becomes the promoter of the trend of rejuvenation of the world's automobile brands.
During the year, MG held online launches to penetrate into the lives of local consumers; help charity activities to enhance brand favorability; and enhance brand influence in overseas markets with the help of sports marketing. So far in 2020, the MG brand has won more than 20 heavyweight media awards overseas. In the past December, the Swedish professional automobile magazine Teknikens Varlds selected the top ten models of the year, and the pure electric MG EZS surpassed the Tesla Model Y and won the first place in the list.
Pure electric MG EZS
In 2021, MG broke the boundaries of car manufacturing, opened up marketing borders, and overseas development was sound and colorful, interesting and material, and further unlocked the sales code.
All the past is the prologue; all the future is hope. For mg, which is brave to move forward, in 2022, it will continue to resonate with the same frequency of the times, open up a new era with the brand concept of "always YOUNG", and provide more trendy and leading products and experiences for global users.