In the domestic market, the high-end pickup trucks of independent brands have not been able to form a strong influence. In recent years, with the lifting of the ban on pickup trucks entering the city, the pickup truck market has ushered in the spring of expansion, which has also brought opportunities for high-end pickup trucks to take the stage and emerge.
At the beginning of the new year in 2022, Foton Motor Group seized this opportunity and held a launch conference for the listing of the "Great General" pickup truck diesel 8AT and "Cannon Grand General" in Chongqing. Launched a diesel automatic gear and a new pickup truck model, the "double general" attack, fully demonstrated the strength of Foton pickup trucks, but also enriched the Foton hardcore high-end pickup family lineage, not only to meet the needs of all levels of all-round, but also for many pickup truck enthusiasts to bring a new wave of experience.
The core technology rammed the cornerstone The multi-faceted layout shows the underlying
"The full range of Great General Diesel 8AT automatic transmissions is listed, which is the only one in China's pickup truck industry." Fang Yishi, secretary of the party committee and president of the pickup truck division of Foton Motor Group, said proudly at the press conference.
Fang Yishi, Secretary of the Party Committee and President of the Pickup Truck Division of Foton Motor Group
Since 2019, the sales growth rate of Foton pickup trucks has exceeded 20% for three consecutive years, becoming a well-deserved "dark horse" in the pickup truck industry. To achieve such a good result, Futian Pickup has its own secret. In addition to the appearance, interior passengerization and intelligent configuration of technology to cater to consumer preferences and product design trends, Foton pickup truck's own hard power and multi-field market layout are the key.
The 2.0T diesel engine and ZF transmission, which inherit the gene of century-old Cummins surging technology, provide Super Power Output and Torque for Foton Pickup trucks, with strong power. On the other hand, in order to better protect product quality, Foton Pickup has also set up an automated intelligent manufacturing factory, which further integrates the global supply chain system including Cummins, ZF, BorgWarner, Bosch, Eaton, Continental Electronics, etc. on the basis of intelligent manufacturing.
This time, the new model "Cannon General" launched by Foton Pickup Truck perfectly integrates the many advantages of the Foton car system. In terms of product layout, the car is equipped with the strongest 2.0T turbo engine in China, the ZF 8AT automatic transmission unique to the domestic pickup truck industry, and the power of up to 238 horsepower to make driving more dynamic and make handling more comfortable. Coupled with the 48-volt light mixing system that represents "green and energy-saving", it provides users with a richer power choice.
In terms of shape design, "Cannon General" integrates the popular national tide elements, which is closer to the aesthetic needs of young people at present, with a great sense of fashion trend and full of personality. The interior configuration also introduces the design concept of comfortable and safe ride, equipped with dual airbags, side airbags, side air curtains and remote start based on the vehicle networking system, the technology content is explosive, the safety factor is extremely high, and it provides more safety for the driver.
Based on the needs of users, focus on the new ecology of the industry
The product is the specific expression of the concept, and the concept is the development direction of the product. Transforming superior product strength into market competitive advantage requires solid marketing services. Since its listing, Foton Pickup, which is well versed in this way, has always focused on the needs of users, based on the terminal experience, from the user's point of view, and climbed to a higher standard.
Over the years, from the past "4P" model to the user-centered "6C" model, Foton Pickup has always built a comprehensive marketing system and guarantee services around the whole life cycle of users. In three years, a series of special vehicle products with unique competitive advantages such as Futian pickup forest fire trucks, electric pickup trucks, and wrecker trucks have been launched, providing users with more exclusive pickup truck options.
The emergence of the "Cannon General" has once again pushed the concept of "yishang and IKEA to enjoy freedom" advocated by Futian Pickup truck. In Futian Pickup's view, business is fundamental, home is emerging, and enjoying freedom is off-road leisure. "We summarize the current new culture of pickup trucks in China in seven words, and Futian has always had its own pursuit, feelings and persistence in pickup culture, and has also contributed to the development of pickup trucks." Fang Yishi said.
Like other models, the "Cannon General" has also undergone countless user surveys before its launch, fully absorbing the needs and concepts of the post-90s and even post-00s. Compared with the previous General G9 series pickups, whether it is the styling style or the overall design, it has been qualitatively improved, and it is also more original, more contemporary and more sustainable. For the "Cannon General", it is clear that Futian Pickup truck has high expectations, and it proposes to hope that through more fashionable and trendy design, more young people, and even female groups, can become the owners of the future Cannon General, and create another traffic-oriented and Internet-red product in the Chinese pickup truck industry that attracts the attention of consumers.
epilogue
Keep up with the pace of national policies, focus on changes in user needs, unite the strength of circle partners, and create a truly multi-scenario diversified pickup truck ecology. It can be seen that the goal of Foton pickup truck is not only the first increase in the industry, but to become the mainstream of the pickup truck industry and the builder and leader of China's pickup truck culture in the future.
"Foton Pickup wants to become a flag bearer of national pickup trucks and a global spokesperson for China's hardcore pickups." In the future, based on the resources of BAIC and Foton, we will continue to increase our horsepower and move towards this goal. At the press conference, Fang Yishi's words were loud and clear. It is believed that in the near future, Foton pickup trucks will bring more extraordinary products and experiences to the majority of users.