"I just want to see an exhibition, why do I have to buy a package?" Recently, a netizen reflected through Weibo that the Long Art Museum in Xuhui District, Shanghai only sells package tickets, and cannot buy tickets for one of the exhibitions alone, which is a marketing model that she believes is somewhat "strong buying and strong selling". In this regard, the Long Museum explained that there is no partition in the venue, and customers can walk freely in the venue and cannot sell tickets alone.
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Video: Is the Long Museum selling only packages a bundle?
Reflection: The Long Museum only sells packages
On January 7, netizen "King Kong Barbiru" posted on Weibo that she had come to Shanghai from Changsha to watch the Yantian Chiharu solo exhibition at the Dragon Art Museum in Xuhui District, but when she bought tickets at the venue, she found that things were not quite right.
"I only sell a $280 package, and there is no other choice." The netizen said that there are a total of 5 exhibitions on display at the Dragon Museum on that day, and she only wants to see one of the exhibitions with the theme of "Vibrating Souls", and she is neither interested in nor within her appreciation of the other 4 exhibitions.
But thinking about how much time and energy he spent, the netizen had to buy a 280 yuan package.
I'd rather accept separate exhibitions for a higher price than be forced to buy other exhibitions that can't be appreciated or have poor quality. ”
The netizen said that this marketing method of the Long Museum is unacceptable, and this is the first time she feels that it is not sincere to do art.
In addition, although she purchased a set of tickets, the paper ticket stub after she got it was only the exhibition information of "Trembling Soul".
In the view of "King Kong Barbie", she does not know whether the Long Museum's practice of packaging and selling package tickets is reasonable, and whether it is a forced purchase and forced sale. On the same day, she also complained to Shanghai 12345 reflecting the matter.
Visitors: It is not cost-effective to buy a package ticket
On January 19, the reporter saw on the WeChat public account of the Long Art Museum that its ticket sales stated: From December 9, 2021 to March 6, 2022, the whole museum will have a joint ticket of 280 yuan per person.
In the Dragon Art Museum's "trembling soul" mini program interface, the reporter saw a total of 13 reviews, of which 9 were questioning the sales model of the package ticket, and one of the netizens left a message saying: "Refuse to bundle sales, it is recommended to open a single exhibition single ticket sales." Another netizen said: "I have seen other exhibitions, if I only want to see one of them, do I have to buy a package ticket?" ”
On the same day, the reporter came to the Dragon Museum, and its staff said that in recent years, the Dragon Museum has been selling tickets in the form of package tickets, "I don't know exactly from what year it started." ”
People who come to visit the museum also have different views on the form of selling package tickets.
Some people think: "We are specifically looking at the exhibition of Yantian, and several other (exhibitions) should be attached, you can take a look at it by the way." ”
Some customers said: "Some exhibitions are not good-looking, and it is not cost-effective to sell them according to the package." ”
Venues: Venue relationships cannot be separated
On the same day, a staff member of the Dragon Art Museum told reporters that the reason for the sale of package tickets at the Dragon Art Museum is that there is no partition between the various exhibition halls of the exhibition hall, so customers can move around freely in the venue, so it is difficult to sell in the form of a single exhibition ticket, and the price and information of the ticket have also been publicized on the public account.
Subsequently, the reporter walked through the venue and saw that the venue was divided into two floors above ground and one underground floor, and the 5 exhibitions exhibited on the same day did not have any doors, walls, fences, etc. between each other, and visitors only needed to walk back and forth between the exhibitions through stairs and passages.
We will only cut off the space when setting up the venue. ”
The staff stressed that they had only received one customer complaint before reflecting the unreasonable sale of package tickets, and after the museum replied to the customer through the Cultural and Tourism Bureau, the other party did not make further complaints, and if the feedback results were not satisfied, the venue staff would continue to communicate with the other party under the premise of ensuring customer satisfaction.
On January 19, the reporter called the Xuhui District Cultural and Tourism Bureau, and the staff told the reporter that they had indeed received complaints from customers about the package, but due to the venue of the Long Art Museum, it was impossible to sell tickets for the separate exhibition, but for whether this ticket sales method was reasonable, the staff member said: "We need a little time to verify." ”
Source: Thoughtful Shanghai