If there is any other film that can reflect Shanghai in the early 90s, it is the film "Shanghai Holiday". I've always wanted to write "Shanghai Holiday", also known as "American Grandson" in English, and come and talk to you about this film when I have free time on my days off.
Talking about this film, I don't want to talk too much about the story inside, in fact, the story inside, you can search Baidu Encyclopedia, you can know, but here is also a simple write. Shanghai Holiday is a 1991 drama film directed by Xu Anhua and starring Huang Kunxuan, Wu Ma, Liu Jialing, Wang Lai, and Sun Peng. The film shows the face of civilian life in Shanghai at the intersection of the 1980s and 1990s. Today, I just want to reminisce about the scene in Shanghai with my friends who have experienced this era together.
1. The film opens with the Bund and the ferry to and from the banks of the Pujiang River. At that time, the color of the ferry was still orange, look at the route of this ferry, it should be from Lujiazui to Jinling East Road "Lujin Line", once the busiest route on both sides of the Pujiang River, in 1990, Lujin Line standing ferry 5, daily ferry passengers 183,000 passengers.
2. The step of the film is known as the city of Burgundy. Located at the junction of South Shaanxi Road and Jianguo West Road, Bugoli (the house number in the movie is real, that is, Lane 287 of South Shaanxi Road), has a very iconic façade. The Chinese-style archway is topped with bucket arches and cornices, and on the nearly 9-meter-high gatehouse, it is also engraved with the beautiful bold characters Chinese "BuGaoli" and the French name "CITE BOURGOGNE". Translated as Burgundy. Therefore, Bugoli is also known as the "City of Burgundy". You know, this was once the place of the French Concession, and it was also a place that Shanghainese called "Shangjiao".
3. Your Chinese toothpaste used to look like this. Founded in 1954, the Chinese toothpaste brand has a history of 67 years. In 1994, it was leased by the European Unilever Group. The "Zhonghua" brand was first launched in 1954 by Shanghai Fuxinhang Toothpaste Factory. In 1956, Shanghai Fuxinxing Toothpaste Factory was merged into The China Chemical Industry Corporation. In 1967, China Chemical Industry Corporation was restructured into Shanghai Toothpaste Factory. In 1986, it was rated as "Trustworthy Product" in the first national consumer goods selection activity, and its market share reached a maximum of 40%. In 1994, Shanghai Toothpaste Factory and Unilever jointly established Shanghai Unilever Co., Ltd. Unilever invested $18 million in the lease of the Chinese toothpaste brand on the condition that it would pay a brand royalty of 2% of sales to the Shanghai Toothpaste Factory every year. In 2000, Shanghai Toothpaste Factory injected high-quality assets as a whole and formed Shanghai White Cat Co., Ltd. Therefore, is it possible to understand that Europeans use the idea of "concession" to permanently lease the "Zhonghua" brand to Chinese, and then tell Chinese that the brand is still the brand you Chinese, but how to use it is up to my Europeans to decide.
4. Former public telephone. Public telephones are generally located in the cigarette paper shop at the entrance of the alley, or at the main entrance of the community, and in the early days, they were also located in the office of the neighborhood committee. In short, the public telephone must be surrounded by densely populated neighborhoods. In 2006, the number of public telephone booths in Shanghai peaked at 10,000. Since then, as the use of mobile phones has become more and more popular, the mobile network speed has become faster and faster, in addition to airports, stations, many public telephone booths in other places, gradually become decorations. Now the public telephone booth data from 2017 to 2020 shows that nearly 270,000 citizens dial 110 through public telephones, 29,000 dial 120, and 17,000 dial 119. Public telephone booths are also part of the city's public needs, and its transformation and development will inevitably coincide with the development of the city.
5. The fifth generation of license plates (1986.08-1994.06) of this life and past life, developed to the fifth generation, the color of the license plate is more diverse, with different colors to distinguish different models, green card: small car, red card: big car, black card: foreign car, blue card: coach car, test car and so on. The fifth generation of license plates changed from one line to two lines, which borrowed from Japanese license plate design.
6. Public security uniforms before the police rank system was introduced. On June 30, 1989, the Ministry of Public Security and the Ministry of Finance jointly issued a notice to reform the 83-standard police uniform. The Ministry of Public Security stipulates that dress code will begin on May 1, 1990. The film was shot in 1991, only a year before the introduction of the rank in 1992.
7. Do you remember the scene of bicycle travel and your home's two-eight bars? In the 90s, the "private car" or bicycle of each family, ask your parents whether the two-eight bar is "permanent" or "phoenix".
8. Yongfang's advertising do you still have an impression, in 1986, "Yongfang" cosmetics set up a joint sales counter in the first department store in Shanghai, with an annual purchase amount of about 10 million yuan, setting a historical record for the store's single brand and single commodity purchases. In fact, this picture, the editor wants to say more is that the dragon car in the film, how many people remember that they once sat, the banana chair in the middle of the winch, the horror story of falling, is it still very scary in retrospect.
9. The looming "pagoda" of Shanghai TV Station is a memory of how many old Shanghai. In that era of wireless transmission, once the tallest tower in China, how much joy was sent to the people of the city, with the completion of the Oriental Pearl Tower, it was demolished in July 1998. The current Shanghai SMG building was built on the original site.
10. The scene of Yunnan Zhiqing, and the role played by Jia Lingjie, have to recall that Ye Xin's "Evil Debt" was once the highest-rated Shanghainese TV series in Shanghai.
11. The past life of Hongqiao Airport is estimated to be the clearest in this film. In December 1988, the airport terminal was expanded for the third time, and a new international terminal with a T-structure was built, which was completed on December 26, 1991, realizing the diversion of domestic and foreign passengers and building a reinforced concrete main taxiway. Looking at the unfinished building next to it, and looking at the people's clothing, you can also guess that the filming period of this film should be in the early stage of 1991.
12. The memory of "Tonight's Stars", you still have a few points. In July 1990, at the initiative of Ye Huixian, Shanghai Television launched a variety show "Tonight Stars" that integrates film and television songs, dances, and strange skills, Ye Huixian was not only the host of this column when it was planned and broadcast, but also participated in the process of collection, editing and production. (This picture shows gu ming when he first arrived in Shanghai, the children introduced him to the stars tonight and told him that he could watch 4 channels.) If I remember correctly, it should be a central set, Shanghai Channel 8, Channel 20 and Channel 26, Channel 26 is the Education Station)
13. Dongfeng Hotel's "KFC", which is not affordable for ordinary people. The first KFC in Shanghai, which opened in 1989, was located at the Dongfeng Hotel on the Bund, where today's Waldorf Astoria Hotel is located. At least Xiaobian has never eaten KFC at the Dongfeng Hotel, which is also a pity.
14. When you were a child, did you also take a bath like this? Using a bathtub and a layer of plastic film on the outside is used as a warm bath, which is a very common scene in shanghai families in the past.
I'm too tired to write. There are many, many scenes, full of memories. Let's still look at the dress of Jia Lingjie in the play.
Jia Lingjie's super short, in Shanghai in 1991, is definitely avant-garde and trendy.
Finally, a scene is posted, which is also a souvenir of Shanghai's famous Bund Lover's Wall. The grandson rode on the Bund, and the back of the pair of friends leaned against the Bund flood control wall, which was the famous Bund Lover's Wall.
Friends who are interested in Shanghai, you can take a look at "Shanghai Holiday", for the old teachers with Chinese traditions, how to use traditional Chinese education in the end, subjugated to the grandson under the American-style education, it is still very interesting.