On January 25, the 10-day countdown to the Beijing 2022 Winter Olympics, the first cloud exhibition hall in the history of the Olympic Games, "Beijing 2022 Cloud Exhibition Hall", will be officially launched on the official website of the Beijing Winter Olympic Organizing Committee, the "Beijing 2022" APP, and the WeChat Mini Program, and open to the public. It is reported that the Beijing 2022 Cloud Exhibition Hall will accompany the public until the closing of the Beijing Winter Paralympic Games on March 13 after it was launched on January 25.
Despite the adverse effects of the COVID-19 pandemic and other aspects, the Beijing Winter Olympic Organizing Committee, together with its partners, has been moving towards the goal of presenting a simple, safe and wonderful Winter Olympics to the world. Up to now, the Beijing 2022 Cloud Showroom includes 12 Olympic global partners, namely Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Intel, Panasonic, Procter & Gamble, Samsung, Toyota motor and Visa; as well as 10 official partners of the Beijing Winter Olympics, namely Bank of China, Air China, Yili, ANTA, China Unicom, Shougang Group, PetroChina, Sinopec, Chinese Insurance and China Three Gorges, in addition to the "Cloud Super Store" Go live at the same time. Beijing 2022 Cloud Exhibition Hall will work with all settled partners to create a paradise for online communication and interaction between the public and the Beijing Winter Olympic and Paralympic Winter Games, in order to drive 300 million people to participate in ice and snow sports and work together for the future.
First, immersive interaction Fun Olympics
As the official cloud display platform of the Market Development Partner of the Beijing Winter Olympic Games, Beijing 2022 Cloud Exhibition Hall will create an "Ice and Snow Carnival City" that integrates Olympic display and interactive experience, using three-dimensional animation and combining rich ice and snow elements to let the public feel immersed in the scene and feel the atmosphere of the Winter Olympics online. The "Ice carnival city" as a whole appears in the image of a simulated ice and snow city, with ice rinks, ski lifts, treasure chests and roads arranged in an orderly manner, in addition, the iconic buildings of each partner will also be arranged in the form of animation in all corners of the carnival city. The "carnival" means that the participating public can go to the "Ice and Snow Carnival City" every day to complete check-in, Olympic Q&A, invite friends, browse partner cloud exhibition halls, understand ice and snow sports and other tasks to obtain training points, and through the consumption of training points, advance in the Ice and Snow Carnival City. In the process of moving forward, not only can you randomly open the treasure chest to get the winter Olympic special gifts provided by the Winter Olympic market development partners; each line to a partner cloud exhibition hall, you can light up the corresponding brand badge, each episode of 23 brand badges, that is, the opportunity to win mysterious gifts.
With the creation of the "Ice and Snow Carnival City", the public can feel the atmosphere of the Winter Olympics and participate in the Beijing Winter Olympic Games through a series of interesting and immersive interactions. It is believed that the launch of the Beijing 2022 Cloud Exhibition Hall can allow the audience to experience the Beijing 2022 Winter Olympic and Paralympic Winter Games that everyone can participate in and everyone can interact with from a new, strange and special perspective.
Second, normalize the standard products to write a new chapter
The theme slogan of the Beijing Winter Olympic and Paralympic Winter Games, "Together for the Future", is an attitude, an initiative, and a plan of action, advocating the common goal of pursuing unity, peace, progress and tolerance, and is China's propaganda of the Olympic spirit of faster, higher, stronger and more united, expressing the common desire of the world to work together towards a better future. It is believed that through the attempt of the Beijing 2022 Cloud Exhibition Hall, the public can break through the barriers of time and space to participate in a wonderful and scientific and technological Winter Olympics, and at the same time, it can also make people realize that it is not only a platform for publicity, but also a carrier of the Olympic spirit, a window for popular science, a public welfare position, and a cultural bridge.
The Beijing 2022 Cloud Exhibition Hall is a new milestone in the history of the Olympic Games, which will set a precedent for the sustainable development of the Olympic Games in the future, so that more people can enjoy the convenience of science and technology.
The official website of the Beijing Winter Olympics Organizing Committee