Recently, there are two news related to the Japanese big man Toyota, which is very interesting.
One is that Honda's new CEO shouted at Toyota that Toyota should stop pursuing hydrogen fuel technology.
Another piece of news was announced in the media that he would use defective parts to build the car.
The two messages add up to four words, "internal worries and external troubles." On the one hand, the brothers who once fought side by side and studied hydrogen fuel together openly parted ways with themselves; on the other hand, there may be problems with internal funds and management, and only then will they announce this news to the outside world in the form of "self-destruction and reputation".
Speaking of Toyota, some people will mention the advertising slogan of "one day Toyota, toyota for life", and in many forums now, there are many Toyota owners who mention their old buddies for more than ten years, full of pride.
To put it simply, Toyota is definitely not synonymous with "high-end, luxury", but after so many years of painstaking management, the quality is really good, and some people even joked, "one car to three generations".
With the development of electric intelligent vehicles, Toyota's fuel vehicles should not be passed on for three generations, but in the field of intelligent electric vehicles that various car companies are working on, the presence of Toyota and Honda is basically nothing.
If the German company is too slow to move and the understanding of users is not high, then Toyota, but because of the other road, and once gave up pure electric vehicles, which led to today's situation.
This has to be said that the big brother Honda shouted the content of Toyota, Toyota has been adhering to the research and development of hydrogen fuel, and has always insisted, this is the "ultimate form of new energy".
After all, as early as 1973, Japan became a "hydrogen energy association" to carry out hydrogen energy technology development; since then, the Japanese government has been developing a number of promotion plans around the development of hydrogen energy technology, and in 2013, the preliminary work of hydrogen refueling station construction was started.
As a representative of the automotive industry, Toyota has also formulated a hydrogen fuel cell vehicle strategy, in short, it is to use oil-electric hybrid to make a transition, and then directly enter the hydrogen fuel cell vehicle.
The ideal is full, the reality is cruel.
Nowadays, the world is actively promoting pure electric vehicles, and all regions have given good policies and subsidies for pure electric vehicles, but they have nothing to do with hydrogen energy fuel electric vehicles.
In order to pursue market share, Toyota's listed "oil to electricity" cars are not satisfactory, it is difficult to make users pay, it is no wonder that Toyota is so "hateful" to electric vehicles.
Toyota Motor President Akio Toyoda has also said a lot of radical remarks in public, for example, in December 2020, Akio Toyoda said that pure electric vehicles were overhyped. By September 2021, Akio Toyoda's remarks were more "threatening": electric vehicles are more polluting than fuel vehicles, and the promotion of electric vehicles will lead to the collapse of the current existing business model.
To be fair, Toyota has indeed made some achievements in the development of hydrogen energy battery vehicles, and has even begun to apply.
In 2014, Toyota launched the Mirai, which has sold more than 10,000 units worldwide.
At the 2020 Tokyo Olympic Games, Toyota has about 500 hydrogen fuel cell vehicles serving the Tokyo Olympic Games, and at the upcoming Beijing Winter Olympics, Toyota officially delivered 2,200 new energy vehicles to the Beijing Olympic Organizing Committee, including the second-generation MIRAI, a FCEV model that Toyota has put into large-scale use in China for the first time, and a Costa hydrogen engine developed and designed for the exchange meeting.
Many of our companies are also studying hydrogen fuel vehicles, and at this Winter Olympics, BAIC motor provided 212 hydrogen fuel buses, Foton Ouhui Bus provided 515 hydrogen fuel buses for the Winter Olympics, and Yutong Bus also provided hydrogen fuel buses.
A domestic independent brand, Great Wall is also developing hydrogen energy vehicles, and has revealed that it will launch the first hydrogen energy SUV.
Hydrogen-fueled vehicles are not impossible, but there is still a long way to go from serving large-scale events to being truly recognized and accepted by the market.
The advantage of hydrogen energy vehicles is that they can completely crush the biggest drawback of today's electric vehicles: long charging time.
The hydrogenation time only takes a few minutes, and the car can be revived with full blood.
And compared with electric vehicles, hydrogen energy fuel vehicles have no mileage anxiety, and the history of hydrogen energy fuel vehicles launched in about 13 years has basically reached about 550 kilometers, and now, it is basically more than 800KM.
And hydrogen energy fuel vehicles, there is no battery attenuation and recycling problems, it is no wonder that Toyota has been insisting on the development of hydrogen energy fuel vehicles.
Of course, the reason for the slow development has even attracted the shouts of the big brother Honda, and hydrogen energy fuel vehicles also have problems that are still difficult to overcome.
First of all, the hard injury of hydrogen fuel cells is that it is very easy to explode in case of fire, which brings great difficulty to the storage, transportation and production of fuel.
In addition, supporting hydrogenation facilities have also become a bottleneck in the development of hydrogen fuel vehicles.
Consider the experience of electric car owners looking for a charging pile at 5 a.m., and owners of hydrogen-fueled cars (if any) are likely to encounter the same problem.
Although there have been certain applications, but the market does not recognize, the development of electric vehicles, the share of the fuel vehicle market share declined, more critically, supporting facilities can not keep up, the future can not see more policy support possibilities.
Moreover, under the influence of the epidemic, since the beginning of 2021, toyota's factories have often stopped production due to lack of cores and insufficient supply of parts.
Just after they announced they would use defective parts, five factories in Japan faced a shutdown.
It's not hard to see why Toyota would rather ruin its reputation than use flawed parts.
On the one hand, resuming production, selling more cars, on the other hand, you can also reduce the cost (you can also squeeze the supplier by the way), after all, the "future" that has been working hard for many years may be the wrong treasure, and the current results must be preserved as much as possible.
Under the education of the market, Toyota Akio, who has been dead for many years, suddenly reversed the water on December 14, announcing that he will invest $35 billion in electric vehicle research by 2030, and will launch 30 electric vehicles before that, and the Lexus brand will also be fully transformed into a pure electric brand, achieving sales of 3.5 million new energy vehicles.
However, Akio Toyoda did not give up the research of hydrogen energy fuel, which also appeared before, Honda shouted Toyota that scene, quite a bit of persuasion brothers "do not waste time and money because of Fengyang violation".
Of course, if hydrogen energy vehicles can enter the market on a large scale, and even compete with electric vehicles, it is also a good thing to give consumers more choices.