As the carrier of the integration of the virtual world and the real world, the metacosm is based on the expansion of reality and digital twin technology to achieve space-time expansion, based on AI and the Internet of Things to achieve human-machine co-prosperity of natural people, virtual people and robots, and based on blockchain, Web 3.0, digital products and other economic value-added.
In the decentralized metaverse, everyone can enter the metaverse space anytime, anywhere to freely create, edit and obtain their own digital assets, and get a realistic holographic immersive experience. The metacosm provides a new path for human society to achieve digital transformation, indicating that today's "Internet +" era is also rapidly evolving towards the future "metaverse +" era.
Over the years, Artron has always grasped the pain points and itch points of the art industry, based on the urgent needs of all-round scenarios such as artist creation/product publicity support, auction and collection market transactions/management services, and digital transformation and promotion of traditional cultural museums/art museums/art institutions, and in order to meet the higher aesthetics and interests of tens of millions of public art lovers, multi-point deployment has been carried out in the meta-universe field.
The metacosm that Artron is laying out is to build an industrial digital base led by digital twin technology as the advanced, strengthen the systematic scene application of Artron to meet the needs of artists and art institutions to attract investment, planning and construction, production and operation, industrial chain collaboration, upgrading and transformation, value transformation, etc., and create standardized, digital, intelligent and efficient public services for the development of the whole life cycle of Artron Internet art services, and is committed to creating a public service covering art social networking, art market, art education, Multi-dimensional integration of art such as artistic experience and interaction integrates the metaverse, in order to achieve the long-term goal of "symbiosis of virtual reality and common prosperity of art".
Through the digital scenes and technologies of the meta-universe, Artron is committed to bringing change and prosperity to the traditional art industry and market, while effectively improving people's perception of artistic aesthetics and the enrichment of spiritual culture, and creating a positive spiritual world that matches the rich life. In order to realize the above value significance, Artron has carried out actions in the aspects of meta-universe art exhibition, digital revitalization of art and cultural industry and art education.
Artron Cloud Art + launched a meta-universe intelligent scene application product: Yijing
With the application of low-level technologies such as virtual reality (VR, AR, MR), artificial intelligence, blockchain, information technology, and wearable devices becoming more and more mature, many governments have proposed to promote the development of metaverse-related industries, accelerate the growth of digital industries, pay attention to the integration of application leadership and scene-driven, and catalyze meta-universe technology in many fields.
With the meta-universe layout as the access point, Artron is creating a meta-universe intelligent scene application product in the art industry application system "Cloud Art +", "Yijing", based on the "Cloud Art +" system of big data, encrypted storage, data assetization intelligent management and other scientific and technological applications, combined with Artron's digital twin and data visualization technology, the exhibition VR construction platform will be given a set of comprehensive technical solutions that users can experience at any time. With PC-VR, VR headsets and other intelligent perception devices as scene connectors, Cloud Art + "Yijing" has opened up an entrance channel for users to choose and experience virtual reality.
Everyone can build a VR digital exhibition with immersive experiences
Artron Art Network actively uses cutting-edge VR and other virtual reality technologies to create panoramic immersive exhibitions, allowing the audience to experience or even surpass the details of the scene without leaving home.
At present, Artron is taking the art headline APP as the core carrier and entrance path for technological innovation iteration, with the technical support of Cloud Art + system, users can carry out VR independent exhibition through VR headset equipment and multiple sets of free exhibition hall models, and can also support the reproduction of the offline exhibition hall, through 3D virtual modeling interactive technology, to create a multi-terminal interconnection of all-round online exhibition hall. Visitors can move freely in the Yunyi + "Yijing" exhibition, enjoy the three-dimensional simulation display of artworks and more detailed information of artworks without dead ends, and customize them with interesting tour tasks to experience the sensory holographic immersive exhibition of visual, auditory, tactile and other senses.
In the future, in the "art environment" of Cloud Art + "Art Realm", everyone can become a virtual space artist, realize independent creation, exhibition and transaction monetization, and create an exclusive art space will gradually become a reality.
Live tour of virtual showroom experts with multi-terminal online participation
In the "Art Realm" space exhibition, users can break through the limitations of time and space, log in online with virtual identity, explain the exhibition by art experts through the form of live broadcast, guide users to freely visit, exchange and comment in the virtual integration exhibition hall, and also ask questions to experts, get experts online answers, better witness the exhibits and exhibition hall style, view various artwork information, audio and video explanations, and artist information, indexes, related exhibitions and published works. Fully feel the past and present life of the artwork and the inspirational intention of the creator.
Based on the virtual exhibition and digital twin technology of "high efficiency, strong interaction and full immersion", Artron "Artscape" integrates the multi-dimensional data and art resources accumulated and precipitated by Artron in the art field for nearly 30 years, providing users with a full range of art appreciation, realizing a fusion exhibition experience that everyone can create, build and participate in, and promoting a new way of punching in the trend of the art meta-universe that integrates online and offline.
Breaking through the barriers of physical space, the digitization of the art and cultural industry is carried out
The "14th Five-Year Plan for the Development of cultural industries" issued by the Ministry of Culture and Tourism of the People's Republic of China points out that the implementation of the digitalization strategy of the cultural industry, the promotion of the cultural industry "on the cloud and the use of digital wisdom", the promotion of the digital transformation and development and utilization of cultural resources, the promotion of the combination with new forms and new elements of digital technology, so that excellent cultural resources with the help of digital technology "come alive".
Artron has the world's leading digital art collection equipment, professional studios, not only in the traditional data collection (such as photography, electrical division) field has a wealth of experience, but also in the face of space scene digitization, 3D scanning, aerial photography and other emerging technologies have also increased investment in research efforts, the introduction of international advanced equipment.
At present, Artron has carried out a full range of art data collection for the Forbidden City, potala palace, national museum, cultural relics bureau and other institutions, and is integrating new intelligent perception devices, combined with XR extended reality and digital twin technology, to carry out digital construction and transformation and upgrading for cultural museums, art museums, intangible cultural heritage protection institutions, etc., to build an immersive interactive art space with intelligent scenes, intelligent interactive displays and virtual and real integration, to meet the needs of digital display, dissemination and public cultural services in the field of culture and art. Bring the public a meta-universe holographic future experience exhibition that breaks through the barriers of time and space.
Artron Art Education: Building a "Metacosmic Art Knowledge Map"
Using science and technology to empower cultural education, promote the digital development of art popularization for all, and build a digital service space for the popularization of art for the whole people that is compatible with the offline services of physical facilities are urgent tasks facing the mainland cultural system during the "14th Five-Year Plan" period.
In terms of art aesthetic education experience, Artron has been adhering to the purpose of "serving the professional, public welfare public", taking the data accumulation of Artron "China Art Library" (China Art Database) as the cornerstone, driven by the integration of art + technology, with Artron Internet media matrix and Artron Art Center as the main position, through multi-dimensional forms such as art lecture halls, art books, art exhibitions, etc., to provide high-efficiency and digital creative space for professional groups such as artists and collectors, and build a platform for art popularization education and aesthetic appreciation for mass art lovers. Advocate an aesthetic lifestyle, enhance the artistic level and literacy of the whole people, and practice "art serves the people".
Taking the "Art Knowledge Atlas" launched by Artron as an example, it is artron's use of digital technology to combine massive art data resources with art history and market history to develop cultural and artistic products, and currently mainly uses the context of time to show representative artists and classic masterpieces of different periods and regions, so that the public can intuitively and systematically understand the process of artistic development, and receive aesthetic influence and infiltration in a subtle way.
In the future, Artron will combine art data resources and the continuously advanced XR to expand the application of reality and digital technology, build a "meta-universe art knowledge map" that combines virtual and real, provide immersive art education experience for the whole people, and make it possible for virtual space to reproduce the "history of world art".
Imagine that in Artron's "Meta-universe Art Knowledge Map", everyone will be able to feel the entire history of art development, spanning the dimensions of time and space, and can listen to Li Bai's soft chanting of "Clouds want to dress and flowers" in the Agarwood Pavilion of the Tang Dynasty at any time, or sit in the 15th century Italian Santa Maria Delle Gratitude Monastery to witness the birth of Leonardo da Vinci's masterpiece "The Last Supper". Here, the mystery of art will be unveiled, and the art culture can be passed on.
Be a forerunner of the digital art metaverse
The advent of the meta-universe era is bringing innovation to the "Internet +" era, and also bringing new opportunities and challenges to Artron, and the long-term layout and the continuous development of art + technology are the strength of Artron to move forward. Nowadays, Artron has continued to carry out digital scene application and layout in many cultural venues, art institutions and well-known IP at home and abroad, and has made great strides towards the goal of "symbiosis of virtual reality and common prosperity of art".
Stay tuned for the beginning of an era of open, diverse, and innovative digital art "Metacosm+".