The attitude of the starting game determines the speed of the start! A beautiful start makes the whole year exciting! Since 2022, Dongfeng Commercial Vehicle has taken the attitude of "the beginning is a decisive battle, and the beginning is a sprint", focusing on the sales target in 2022, the product, marketing, finance, and service have been fighting for the opening of the door, setting off a boom of "the first stick" of top pressure and running well.
Focus on customers to improve marketing service capabilities, star products across the board
At the end of 2021, at the Dongfeng Commercial Vehicle Dealer Conference, Dongfeng Commercial Vehicle proposed to deepen market insights and build a "3331 marketing system" to meet customer needs with more accurate products; to enhance customer value for the purpose of achieving win-win results for Syntao; and released aftermarket goods such as smart tires, remote intelligent maintenance, special accessories, and China VI service agreements to create an ecosystem for customers to serve all scenarios. At the same time, Dongfeng Commercial Vehicle adheres to customer orientation, sets up a supervision mechanism, and strictly implements the "Nine Commitments" of the aftermarket to escort customers throughout the life cycle operation.
For logistics, cold chain, hazardous chemicals, engineering vehicles and other market segments, Dongfeng Commercial Vehicles has built Dongfeng Tianlong GX, Dongfeng Tianlong KX (King Edition), Dongfeng Tianlong KL (Light Win Edition), Dongfeng Tianlong KC (DynaSky Edition), Longqing (China Power Chain) and other medium- and heavy-duty trucks and power products to meet the needs of differentiated customers.
Love new and old card friends, the New Year exclusive 9 luxury gifts
It is worth mentioning that on the occasion of the arrival of the Spring Festival, Dongfeng Commercial Vehicle sends the quality assurance policy, car purchase finance, and after-sales maintenance "New Year 9 Gifts" to the majority of Dongfeng card friends, helping new car buyers to pick up their cars as soon as possible, and also allowing old customers' cars to enjoy "intimate" services in the "New Year".
Among them, the "warranty policy" for new car buyers includes: traction and trucks equipped with Longqing powertrain can enjoy 4 years of warranty unlimited mileage benefits, tractors enjoy "0" maintenance cost benefits within 200,000 kilometers, 6*4, 8*4 dump trucks enjoy the first security free benefits, 6 cylinder trucks enjoy the first security free benefits, the real sincerity is full.
In terms of car purchase finance, Dongfeng Commercial Vehicle and Dongfeng Finance jointly launched the financial policy of "warm heart loan and deferred repayment". It is understood that from now until February 28, 2022, all cardholders who plan to purchase Dongfeng trucks can "buy a car before the year and repay after the year", and set up an interest-free buffer loan for 0 interest and 0 months from 2 to 3 months, that is, a car purchase in January, no interest-free monthly payment in 2-3 months, starting to repay in April, a car purchase in February, a interest-free monthly payment in March, and a repayment start in April, helping card friends prepare new cars and sincerely reduce the pressure on the end-of-year capital turnover for users.
In terms of after-sales maintenance for old customers, Dongfeng Sunshine, the service brand of Dongfeng Commercial Vehicle, specially launched the "Dongfeng Sunshine New Year Blessing" activity, allowing the inbound maintenance card friends to enjoy the care of Dongfeng Commercial Vehicle with four-fold service benefits. From now until February 28, 2022, all inbound maintenance cardholders can get multiple benefits such as exclusive blessing stickers for pit stop maintenance, full enjoyment of original urea, circle of friends to receive "Dongfeng Blessing" flower lanterns, and short videos to win Dongfeng Sunshine Mall work coupons.
In 2022, the drums of war have sounded and the sword has been sheathed. Adhering to the "customer-centric", adhering to the brand promise of "everything comes from reliability" and the core value of "trust, reliability and wisdom", Dongfeng Commercial Vehicle will firmly aim, full horsepower, and help customers jump in value with a full range of star products and comprehensive financial and service policies!