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KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

With the conclusion of the 2022 (2021) King of Glory Challenger Cup, the new format of the SAB group has been in place for more than a year. The 2022 KPL Spring Season will be the third season of the SAB format.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

If we look closely, it is not difficult to find that compared with the poster of the 2021 KPL Fall Race, the opening poster of the 2022 KPL Spring Race, nearly half of the sponsors have run away. These include JD.com, 58.com, Anmuxi and alien electrolyte water, which can be said to be halved.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

Even the broadcast platform is missing Douyu, but Douyu can now watch the 2022KPL live broadcast (pain next door LPL, still have to watch).

Frankly, in the 2021 KPL Spring Tournament, which has just been implemented in the SAB format, the audience generally prefers the freshness of the new format. But after two seasons of playing, careful friends have discovered the drawbacks of the SAB format: for the SAB format, the repetition of the opponents and the visual fatigue of the audience are increasing day by day. This is the most intuitive problem for the audience and fans of KPL events.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

Taking Group S as an example, the main strong teams have hardly changed, that is, every day to see, are eStar to play Wolves, Wolves to play TTG, TTG to play eStar, repeated three rounds, almost without heavy samples. The game is wonderful, but the main strong teams have no chance to play against other teams, and there is still nothing new about playing more fans. Of course, this is a good thing for strong teams, you don't have to study too many opponents, you only need to study a group of a few, especially S group and B group, the liquidity is poor, the opponent is basically so few.

Barriers are severe, the stronger the stronger, the weaker the weaker, and the gap is getting bigger and bigger

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

Based on the format, the first two rounds of the SAB format, for the AB two groups, each team has room for promotion. Group B can rise to A, and Group A can also rise to S, as long as you play well. But in fact, in addition to the two up and two down groups of A, which have changed a lot, the liquidity of group S and group B is not very large. The change can basically be, that is, one or two teams. That is to say, sa two groups, basically still those strong teams play, B group or those weak teams play together.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

Under the SAB system, it is more difficult to make training matches between the teams in each group, unless the team relationship is better. Otherwise, group B wants to about group S is almost difficult to go to the sky. For the weak team, playing with the same weak team as themselves every day will only become weaker and weaker, and cannot learn things; and playing with the strong team every day, even if it is abused, can also learn a lot of details of operation and group playing, which is also the reason why XYG has continued to break through last season.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

For two seasons at SAB, The B Group event has been equivalent to a rookie pecking at each other, and gradually no one has watched it. This has led to the KPL League's 18 teams gradually "reduced" to 12 teams, and even become a game of six teams! If you are a sponsor, how will you choose in the face of this seemingly intense situation, but the exposure rate is gradually declining?

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

Of course, we can't deny that the KPL League's original intention to modify the format was good. KPL officials try to cut the exposure of the B team to force the B team to stop the rot and increase investment to reinforce. Although in fact, there are also certain effects, the teams in group B, such as the two teams of Beijing WB He Suzhou KSG, have invested a lot, directly reorganized and reinforced, and the sincerity is full.

KPL viewing declined, sponsors more than halfway away? What's so bad about the SAB format?

However, for Shanghai Shuangxiong, especially Shanghai EDGM, due to the lack of relegation worries, EDGM has not invested for three years, has been at the bottom, but still has no intention of reinforcing. Frankly speaking, for a team like EDGM, there should be some punishment. On the one hand, the implementation of a flexible promotion and relegation system, the inability to enter the playoffs for many consecutive seasons, the recovery of fixed seats, the sharp reduction of club subsidies, etc., can play a role! Otherwise, with the integration with AOV, the swing team will only be more rotten, and the SAB format will have no effect on the pure swing team! It depends on the KPL official, how to change EDMG in the follow-up.

(Whisper BB: EDGM, you learn some of the EDGs of the LPL next door.) They won the World Championship! )

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