Author | Yuanyi
Source| Jiguo Editorial Department
In recent years, the circle of luxury brands seems to have blown a "digital wind". For example, on the runway of Dolce & Gabanna in the fall and winter of 2015, the "expensive at a glance" headphone series was launched, all of which were cooperated with headphone brand Freds, and it has been present in almost every season since then. #数码科技趣闻 #
Looks very rich, right? It cost $8,895, and I don't know if I bought a rhinestone or headphones.
Hermès and Apple are the two major representatives of the show-off world, one dominates the luxury industry and the other is stable in the electronics industry. The two brands work together to make a table, which feels like a marriage of nobles.
As for the price of this watch... It can also be regarded as a mission that can only be described as very expensive and very expensive.
However, the details of the workmanship of this luxury goods seem to be very general, in addition to the Hermès sign is very facetious, the product is a bit "pulled down".
There is also the famous LV, the launch of the smart watch Tamboro Horizon series, full of LV logo, it can be said that the "luxury" style to the end.
At the end of last year, it also launched its third-generation product, Tambour Horizon Light Up, and everyone seemed to have a very negative attitude towards it, complaining that it was just a brand effect.
After all, the above brands are more good at doing clothing accessories, and making electronic products is a layman, all of which are working the shape material. As an electronic product, there are not many practical functions.
However, recently this Tambour Horizon Light Up has begun to improve the digital products made by luxury goods after many bloggers have received the goods for a bit of experience, and even affirmed this watch.
After reading the professional reviews of netizens, this smart watch is really quite "maverick", lv seems to have really begun to make a watch seriously.
Compared with the relatively simple design of Apple Watch, the appearance style of this watch is more high-profile and cumbersome, and it is full of personalization. It is the same as the previous generation of smart watches, the Tamboro Horizon, and still uses the conventional round dial design.
It is available in three models: polished stainless steel, matte black and matte brown, with black and brown versions with a high-end PVD coating, titanium alloy lugs and crowns, which contrast strongly with the black case.
The watch is equipped with a curved sapphire mirror dial, and the curved and flat joints are very consistent, forming a three-layer display of the outer ring, inner ring, dial, gradient presbyopia pattern in the outermost ring, and 24 LED lights, which is quite creative.
Whenever the watch is activated or receives a message, the LED lights will flash a kaleidoscope of colors, which looks like a marquee effect of a cottage mobile phone, while the inner ring is a 24-hour digital display, and the dial is a UNIQUE UI design of LV.
The Crown of the Tambour Horizon Light Up watch series also pioneered the presence of buttons on both sides, which not only increased the recognition but also enriched the functions of the watch.
The most important point is that its dial can always be displayed, and the wearer can easily customize the display interface according to mood, style or occasion, and the scope of customization is "the most ever".
Tambour Horizon Light Up has 8 built-in dial configurations that can be chosen and personalized, such as this mascot Vivienne with the brand, or the animation with the Logo of Louis Vuitton.
Wearers can also download the Louis Vuitton Connect app to control and further customize Tambour Horizon Light Up products via their smartphones.
For example, add the first letter of your name when setting, or you can choose the color and font of the display page.
Too lazy to do it yourself? The official has its own rainbow color theme, as well as 11 new gradient color themes, in short, let you not repeat for a week is no problem.
Regardless of the setting, once the watch is activated, the dial flashes a variety of custom LED animation effects, creating a completely "private exclusive" effect.
Officials say Louis Vuitton will also introduce more dial interface designs to echo various collaborative projects, seasons, fashion shows and major holidays such as Christmas, Chinese New Year and Valentine's Day.
Incidentally, the strap is also quick to remove and easy to replace. It can be said that this watch basically in addition to this case, which can be changed, and it is difficult to "bump the shirt". In general, the fashion of this watch is at least qualified.
Compared with Xiaomi and other professional smart watch manufacturers, lv this watch fashion is at least ahead of a large margin.
Most of the cross-border electronic watch products usually use appearance as a gimmick and do not pay attention to the experience of the system function. As a brand specializing in luxury goods, LV has adopted a new operating system customized based on google systems on this smart watch, and the function is not lost to the mainstream smart watches on the market, this innovation and research and development capabilities are still quite eye-catching.
The watch is built into the Snapdragon Wear 4100 processor, with 1GB RAM + 8GB ROM, the screen is 1.2 inches AMOLED, and the resolution is 390x390.
With Wi-Fi, Bluetooth and NFC, and support for Alipay payments, it also launched a new function of heart rate monitor for the first time, and most smart meters currently have the functions it has.
It's smooth and fluid in practice, with the upper button activating the standby mode of the watch face interface and setting the configuration, while the lower button is a shortcut key that also activates the watch's app via a smartphone app.
When activated, simply swipe the control surface and a function menu will appear on the watch face. Swipe right and "My Day" appears, showing the agenda, weather, steps, heart rate and even air quality index.
Swipe down to display notification information, and swipe up to reveal a dashboard that covers all features like timer, alarm, music, and Alipay.
Swipe left to enter "My Travel" to see travel plans and boarding passes, as well as a 30-city guide curated by Louis Vuitton.
As a smart watch, you can also call your phone.
This watch is also equipped with an all-weather battery to meet the needs of users. Sliding the page to Blossom, Explorer, Submarine or Saver mode can reduce or increase battery consumption, all of which can be freely adjusted according to the user's mood and rhythm.
However, in terms of standby time, the official website shows that there is only 1 day, and if you toss it more, the standby should not exceed one day.
Overall, the watch's operating system is still quite comprehensive, and it is also the first "Apple MFi certification" recognized outside of Apple's own ecosystem, that is, Apple Inc.'s (Apple Inc.) license to use external accessories produced by its authorized accessory manufacturers.
Whether you are an Apple phone, An android phone, or a Hongmeng phone, you can adapt to this watch, and the adaptability is very strong.
Incidentally, this watch is waterproof to 30 meters, and there should be no problem in daily rain wearing, so this new product can be used as a good daily electronic watch with a good experience, and even has many operational highlights.
At present, the Tambour Horizon Light Up is priced at 24,000 yuan, and the high-end PVD coated model is priced at 28,800 yuan, which can be purchased on the official website or in the store, and will be equipped with a charging bracket and a universal adapter bag after purchase.
Although this price contains some of the components of brand effect, as an electronic product that LV has tried several times, it has begun to make progress in the direction of "pragmatism".
In fact, in addition to the Tamboro Horizon Light Up series, LV MOOH (LV Group Headquarters) brand TAG Heuer also launched its own smart watches, but the market response has been mediocre, not only in terms of sales are far inferior to apple, Huawei, millet and other traditional technology brands, and in the competition with the same price of traditional Swiss mechanical watches, there is not much impact.
The most important point is that everyone does not trust the "cross-border" of luxury brands, and most of these products have been really flashy before. But in the field of smart watches, the famous Richemont Group and Swatch Group have always been conservative in attitude, and LVMH Group is relatively persistent, although the progress is not great, but Jiguojun is still quite optimistic about this trend and direction.
In general, people who like lv this brand and like electronic watches, this product is "right in the middle", taking into account the fashion degree but also increasing the development of practical functions, if the new products behind can be more and more "volume" in this direction, the ultimate benefit is still customers.