——Changchun Peace Theater strives to create a cloud live broadcast brand culture project
"I am a Changchun person working in Shanghai, I saw our Yunshang Xiangyin live broadcast project on the Internet, and the performance of the two people turned very well, and I watched it every day. This year's New Year can not go back, our company can not broadcast a few more, let us outsiders listen to the taste of home..." This is a fan message received by Wei Fang, president of Jilin Peace Theater Group Co., Ltd. during the Spring Festival. It can be seen that this is a wanderer in a foreign land expressing his homesickness, and the "Yunshang Xiangyin" mentioned in the article is the "Yunshang Xiangyin - High-quality Two-Person Repertoire Network Live Broadcast Exhibition" project created by the Propaganda Department of the Jilin Provincial CPC Committee at the end of last year, guided by the Propaganda Department of the Jilin Provincial CPC Committee and created by the Jilin Provincial Peace Theater. Every day, more than 1 hour of online live broadcast, dozens of oral transmission of two-person classic plays, constitute a cultural feast that has endless appeal to northeasterners. In more than a month of live broadcasting, more than a million people have entered the live broadcast room, in the hot soundtrack and the actor's high-pitched singing voice, full of endless Jilin flavor and northeast style, not only attracting elderly opera fans, but also allowing many young people who are wandering outside to perceive the cultural temperature from their hometown.
Mr. Wei of the Peace Theater introduced: "The Yunshang Xiangyin project is a large-scale cultural cloud live performance project that we will focus on planning and building in 2021, which is a network exhibition and performance activity specially planned for the dissemination and inheritance of the current Internet new media technology in the field of literature and art, which is fully combined with the current communication characteristics of the internet new media technology in the field of literature and art. The project has been generally recognized and strongly supported by the relevant leaders and industry experts of the industry supervisory unit from the early stage of planning, and the company's leadership has personally gone to the headquarters of Beijing Kuaishou, and the senior executives and operation team of the Kuaishou platform have conducted in-depth research and feasibility demonstration of the concept and plan of the project site, especially thanks to the publicity department of the provincial party committee for the special financial support of the two-person transfer, so that the good project has produced a good effect! ”
"It is a new year before the first month, it is rare that our live broadcast is loved by so many hometown people, in a few days on the fifteenth day of the first month, we will give you a special program of yunshang rural music!" Mr. Wei said.
It is understood that the live broadcast project has lasted for more than a month, invited many front-line screenwriters and directors in the industry to participate in the content planning and artistic direction of the live broadcast, and the content of the performance not only includes the well-known traditional plays such as "Back to the Cup", "Pig Eight Commandments Arch", "Bao Gong Compensation" and other traditional plays, as well as "Mother-in-law Ding", "Passing on the Torch to two" and other newly created programs that are quite famous in the industry in recent years. The live broadcast content of the project is ideological, artistic and ornamental, which is of great significance for promoting the art of the two people, inheriting the culture of the two people in Jilin Province, showing the characteristics of ethnic folk literature in Northeast China, and shaping and disseminating the new image of the two people in Jilin Province. It has a positive significance and a leading demonstration role in the development and innovation of the new era and the exploration of the value of the times in the new era of the Jilin duo.