In recent years, the domestic MPV market has begun to be active, which was previously considered the main model of business reception, has begun to enter the homes of ordinary people, of course, this is inseparable from the country's two-child policy and the excellent practicality of MPV. At present, we see more and more manufacturers began to increase investment in MPV models, whether it is a domestic brand or a joint venture brand, in 2021 there will be a number of MPV into the market.
Among them, hyundai's Kustu is a new joint venture MPV model that has just been listed, in addition to the shape of the MPV, the biggest point of interest in the new car is pricing, and the starting price of 169,800 yuan can be said to break the consistent style of high joint venture MPV pricing, attracting the attention of many family users.
After the listing of Kustu, sales have been tepid, with overall sales of 7967 vehicles in the months of 21 years of listing, compared with 2162 units in a single month in December. As a newly launched MPV model, such sales are still qualified.
From the appearance point of view, Kuss is taking a modern family design concept, exaggerated middle net, sharp lines, all make this model look different in a number of MPV. The side of the body is very compact, the body line is tight, and the sliding rear door is also the standard for MPV models.
The interior design of the Kustu is highly similar to the newly launched Hyundai Tucson L. The instrument adopts the form of full LCD, but the size is not large, the vertical screen type of the central control screen is the core of the car machine system, coupled with the through-type air outlet and the button-type gear shift mechanism, Kustu's performance in the interior construction is still very good.
Seat part, Kustu adopts the standard 2-2-3 layout mode of MPV models, the comfort of the seat is good, and the overall space performance can also be remarkable, passengers with a height of 1.8 meters can find a more suitable sitting posture in the front, middle and rear rows of seats.
In terms of power, Kustu provides two sets of power combinations of 1.5T+8AT and 2.0T+8AT, and the richness of power selection is still OK, of which the comprehensive fuel consumption of 1.5T is between 6.4-6.5L/100km, while the 2.0T model is 6.9L/100km, so the fuel consumption burden in the later period is also acceptable for family users.
However, although the pricing of Kustu is not high, and the cost performance is much higher than that of Japanese and American competitors, it is not easy to achieve such a durable and unending odyssey.
First of all, Kustu does not have competitors for joint venture MPV models at the same price, but the price of its own large 7-seat SUV Shengda has an impact on the cost performance of Kustu. Because compared with The Kustu, the entire Shengda series uses the power combination of 2.0T+8AT, although the pricing is higher than the Kustu, but The Shengda has a high preferential range in the terminal market, and the price of the entry-level model is even at a price of about 160,000, so on the basis of cost performance, Shengda is not lost to the Kustu. And Shengda also offers two seat layouts, 6-seater and 7-seater, and practicality can also be guaranteed.
Secondly, the modern model is mainly cost-effective, so the sales in the early stage of the listing are good, like the previous Fiesta, the new Elantra, in the early stage of the listing have achieved good sales, once into the top of the sales list of the same level. However, the staying power of these models is obviously insufficient, and the gap in sales continuity is more obvious compared with competitors at the same price point.
Therefore, if Hyundai Kustu wants to gain a foothold in the highly competitive market and stabilize its own sales is the key, if it can maintain the average monthly sales of about 2500 vehicles, it will last for 1-2 years before the product outbreak period.