Frontline | Samsung released the Galaxy S22 series to revitalize the domestic market, priced at 5499 yuan

Text | Yuan Silai

Edit | Su Jianxun

Samsung, which has a domestic market share of single digits all year round, has launched the most critical flagship product for the beginning of 2022.

On February 9, Samsung released the Galaxy S22 and S22+. In Samsung's past style, the Galaxy S22 has no regrets. The chip uses Qualcomm's latest 4nm process chip, the screen is 6.1 inches, using Samsung's own best AMOLED screen, and the refresh rate is 120Hz. The camera module includes a 50MP main camera, a 10MP telephoto camera, and a 12MP ultra-wide-angle camera that uses adaptive pixel technology to enhance shooting in low-light conditions. However, the ordinary version of the fast charge is only 25W, and the Ultra version has 45W.

Samsung also added the Note series to the S Pen for the first time in the S22 series, which supports touch screens. This move is obviously to expand the use of S, a top flagship.

The Samsung S22 series starts at 5499 yuan, which is 500 yuan more expensive than when the S21 was first released. Samsung obviously will not lower its posture, even if it has declined for many years, it still hopes to retain the recognition and perception of high-end brands in the minds of users. When Xiaomi is still struggling to raise prices, Samsung may not have much need to panic about price wars.

Image from the official

What is more special is that the mobile phone uses discarded fishing nets bought from fishermen. After this part of the waste is processed into marine plastic, it becomes part of the material of the mobile phone, and the accessories and part of the bracket also use this environmentally friendly material.

Of course, Samsung does not recycle fishing nets directly from the ocean, but works with partners to recover from fishermen in the Indian Ocean and coastal areas. In addition to this relatively fresh environmental selling point, Samsung also has some regular actions, including the use of recyclable plastic inside the speaker module, power key and volume key, and the outer packaging is made of 100% recycled paper, and the plastic seal is made of recycled plastic. In addition, the entire Galaxy S22 protective shell is made of environmentally friendly materials certified by the authoritative UL (Underwriters Laboratory), including plastics and bio-based substances recycled after consumption.

For Samsung, the world's number one market share, they must take more obvious steps as low-carbon issues become more and more in the spotlight. Of course, compared to a company like Apple that puts environmental protection in a separate and important part of the conference, Samsung is less aggressive.

The demonstration of the two major leaders of Samsung and Apple actually indicates the future trend. Especially for overseas users, when the configuration is difficult to shine, environmental protection will become an important plus.