Have you ever bought children's home appliances for your baby?
Recently, a Ukideer wonderful whale children's smart toilet U1 specially built for children opened crowdfunding in Xiaomi Youpin, with a crowdfunding price of 599 yuan and a future retail price of 999 yuan.
It is reported that the children's smart toilet is suitable for children aged 0-6 years old, which can realize a key seal to pack diapers and poop, which can effectively isolate odors and keep indoor air fresh. Moreover, the product claims that the first automatic "packing + bag changing" children's smart toilet, using original sealing and packaging technology, can lock bacteria and odors. Compared with other traditional children's toilets, the product does not need to be washed, achieves hands-free, adopts a unique simulation design, is more in line with children's sitting habits in terms of height and size, is more suitable for children than traditional toilets, and helps to cultivate children's independent toilet habits.
It is worth noting that the children's smart toilet has been participated 20,000 times by the end of crowdfunding, and the amount of crowdfunding is 2.2 million yuan. It is enough to see that parents are willing to spend money for the growth of their children.
In recent years, with the development of the economy and the improvement of living standards, more people are pursuing products with health, comfort and other products that can improve the quality of life. At the same time, the post-80s and post-90s have become the main force of fertility, which is different from the ideological concepts of the older generation, and they pursue the concept of "exquisite baby raising" and "scientific baby raising". Therefore, home appliances with labels such as "maternal and infant care" and "baby exclusive" have been hit by a buying boom.
Not only that, with the official opening of the "three-child policy", in the long run, it is conducive to improving the population structure of the mainland, and more families may become families of five or more people. According to Ai Media Consulting data, the market size of China's maternal and infant industry is expected to reach 5,750.7 billion yuan in 2022, and it is expected to exceed 7.6 trillion yuan in 2024. It can be seen that the future market potential of children's home appliances and maternal and infant home appliances is huge.
In the face of the broad market prospects of children's home appliances, home appliance companies have already begun to have a layout. In 2017, Haier launched a complete set of maternal and infant home appliances, covering air conditioners, washing machines, dishwashers, empty nets and other home appliances; Immediately after the Midea, Samsung, TCL, Galanz, Hisense and other leading enterprises have also launched new products for maternal and infant home appliances. In addition to mainstream home appliance brands, there are also brands on the market that focus on mother and baby enterprises, such as Little White Bear, Beiqin, Xiaozhuang Bear, Babycare, and Xinanyi.
With the "children's economy" becoming a new consumption growth point, some home appliance brands have also launched corresponding functional products according to children's groups in recent years. For example, children's air conditioners with real-time temperature monitoring and automatic temperature adjustment, mother and baby washing machines with high temperature sterilization, children's TVs with eye protection and anti-blue light, and some health appliances such as milk warmers, food supplements, blenders, and mother and baby refrigerators specially prepared for mothers and babies. These multi-functional and diverse product segments have greatly enriched the children's home appliance market.
From the current point of view, the commonality of children's home appliances is the product design. Most of the products are equipped with cute patterns and colors on the appearance, attracting consumers with cartoon IP co-branded products. In the face of a variety of children's home appliances on the market, consumers' purchasing attitudes are inconsistent. Some parents believe that the expensive point of children's home appliances proves that the quality is better, and with the opening of the three-child policy, idle children's home appliances can be left for the use of three children. Other parents believe that the use cycle of children's home appliances is short, and the price of the same products with the words "for children" will be much higher.
In fact, due to the short use cycle of children's home appliances, as children grow up, some children's home appliances become idle items or low-cost second-hand transactions. Moreover, the experience of some children's home appliances is not ideal and lacks practicality. In the face of the huge price gap, weak practicality, short use cycle, lack of product quality assurance and other phenomena, many consumers look forward and backward when purchasing children's home appliances.
Some insiders have said that children's home appliances are an emerging vertical market for manufacturers, which requires a cognitive process, and it is not enough to rely on image changes and the use of existing technologies for publicity. Enterprises need to find pain points from users' life scenarios and find new technical barriers for security and health.
With the improvement of the market penetration rate of children's home appliances, the potential of the children's home appliance industry is huge, and enterprises also need to work hard from the core technology, tap the pain points of product use, and truly narrow the distance between product research and development and the needs of the lives of people such as mothers and babies, so as to make the booming market better and better.