Whether it can increase brand sales depends on it! Ford Lingrui space is large and sufficient, with pre-sales starting from 158,800
When it comes to Ford in China, consumers may first think of Changan Ford, and its Fox, Mondeo and other models have a high reputation. However, the joint venture brand of Jiangling Ford is not very familiar, it is a manufacturer of Commercial Vehicles for Ford in China, mainly engaged in the commercial vehicle market, the brand in order to expand the proportion of the domestic automobile market, in recent years began to transform to the passenger car market, following the collar, Lingyu, and launched a new 5-seat medium-sized SUV: Lingrui, it is an important product layout of the brand in the medium-sized SUV market, has recently opened pre-sale, the pre-sale price is between 15.88-18.88 million yuan.
When people see the lingrui car, it feels that it is not like a car owned by Ford, using a new design language, if you do not look at the brand logo, it seems that it is not recognized as a car under Ford. The front face shape is sharp, the polygon honeycomb front grille is exquisite and stylish, which helps to strengthen the visual impact of the front face, and the split headlight is sharply shaped, and the surrounding black decorative panel is decorated, which is also a more popular design method at present. The headlights are highly tech-inspired, and the lower surround has been redesigned to be more stylish, while adding a corresponding sporty touch to the front face.
Lingrui's body length is 4630mm, which is an advantage over the same price model, and the 1930mm body width is wider than the Highlander, so the whole body shape looks big, but it is not bulky. The window is decorated with slender chrome metal strips, and a "small tail" extends to the rear at the end, which helps to weaken the bulkiness of the rear and create a visual effect similar to the suspended roof.
The special edition model will add a blackened design in many places, and the sporty atmosphere is more intense, and the multiple simple waistlines once again tighten the body contour. A raised profile is formed above the rear brow, which is also a common design technique to enhance the sense of strength of the body. A long strip of metal panels is added to the side skirt, the roof is down, and the spoiler at the rear of the car also helps extend the roof visual effect.
The rear shape is not as sharp as the front face, the tail lights are one of the few highlights of the rear design, the interior is inlaid with L-shaped light strips and three light groups, the rear of the car is more youthful and stylish. In the middle position is the brand logo and English text, the exhaust port is located with a thick chrome metal strip, and the real exhaust port is hidden under the rear of the car, overall, the design integrity of the rear is still very high.
Most consumers can accept Lingrui's design language, taking into account fashion and calmness, and target a wide audience. When you sit in the car, you can really feel that it is a Ford, the large size of the dual screen for the interior to add the corresponding sense of technology and fashion, all models are equipped with this large screen, in terms of configuration is still very generous. The blue and white color scheme does not look so dull, and from the overall design we can feel that it is moving as close as possible to the direction of luxury.
The car is equipped with a new intelligent interconnection system, bringing users a smart and easy ride experience, and a rich driver assistance system also helps to improve driving safety. The steering wheel adopts the usual design methods of the Ford family, and the visual effect is decent, but the actual handling experience is good. The knob-type shift system also helps save space in the front row, which is equipped with the usual driving buttons. As for its driving space performance is not bad, it has no problem dealing with daily travel.
In terms of power, it will be equipped with a 1.5T engine, the displacement is not very large, the maximum horsepower output can reach 170Ps, which is enough for daily travel, but it will not bring people any intense control experience. Many consumers want it to launch a 2.0T model, so that the choice will be wider. In addition, many people said that its price is expensive, if it can be lower, it will once again improve its cost performance, as for the future sales performance, but also depends on the degree of consumer recognition of it.