China Economic Weekly - Economic Network News (reporter Lu Jiangtao) a few days ago, the Association of Passenger Vehicles released the latest data on domestic passenger car sales in January. Affected by the Spring Festival holiday, the retail sales volume of the passenger car market in January this year was 2.092 million units, down 4.4% year-on-year, but the retail sales of new energy passenger cars reached 347,000 units, a sharp increase of 132.0% year-on-year.
There is almost no suspense, after 7 consecutive months of new energy passenger car sales champion BYD won the championship again, and the sales growth rate is significantly higher than the industry average. In January this year, BYD's total sales volume was 95,180 units, an increase of 126.1% year-on-year. Among them, new energy passenger car sales of 92,926 units, an increase of 367.6% year-on-year.
In this regard, the industry generally believes that SINCE 2020, BYD has successively released heavy technologies such as blade batteries, DM-i super hybrids, and e-platform 3.0, which have formed strong competitive barriers in the new energy track. And BYD has entered a strong product cycle, following the hot sale of the Dynasty series, the ocean series (including the main plug-in hybrid warship series) and other follow-up product matrix is also accelerating expansion, from the perspective of online attention, a variety of models have hot selling potential.
Pure electric, hybrid technology dual-line force
In the segment of new energy vehicles, the largest sales volume is the two technical routes of pure electricity and plug-and-mix, and BYD is the only car company that insists on walking on two legs and achieves "walking in unison".
From the sales point of view in January this year, BYD's pure electric model sales were 46386 units, an increase of 220.7% year-on-year, and the sales of pure electric models alone are close to the sum of the second and third places in the sales list of new energy manufacturers in January 2022.
For pure electric models, many consumers have said that BYD's biggest highlight is its unique blade battery, through the strict "needle prick test", BYD's slogan of "safety is the greatest luxury" has been deeply rooted in the hearts of the people. With the start of all pure electric vehicle models last year, the installed capacity of BYD power batteries has ushered in a major explosion. According to the 2021 global power battery installed capacity ranking, BYD ranked fourth in the world, achieving an installed capacity of 26.3GWh, an increase of 168% year-on-year.
The blade battery with super safety, super strength, super endurance, super life and super power as the selling point has not only won the high recognition of the market, but also attracted the attention of many car companies. In the rumors, Toyota, FAW, Hyundai, Hongqi and many other car companies have proposed the intention of purchasing blade batteries from BYD. In this regard, BYD said, "So far, almost all the car brands that can be imagined are discussing technical cooperation solutions with BYD on blade batteries." ”
While pure electric models are soaring, BYD has not ignored the needs of some consumers for plug-and-mix models. DM-i focuses on "electricity-based, taking into account endurance and power, and adapting to diversified car use scenarios", breaking the monopoly position of joint venture vehicles in the field of hybrid. Driven by the continuous promotion of DM-i super hybrid technology, BYD's plug-in hybrid models sold 46,540 units in January this year, an increase of 760.6% year-on-year.
It is understood that BYD's DM-i super hybrid in the EV mode, has the advantages of quiet, smooth and other pure electric vehicles, in the HEV series mode of urban conditions, 99% are driven by motors, the driving experience is infinitely close to pure electric vehicles. The driving experience closer to pure electric vehicles, excellent fuel economy and no endurance anxiety have made BYD's super hybrid models very popular in the market as soon as they were launched.
The unit price of customers has increased steadily
Among BYD's many models, Han and Tang are the flagship models of sedans and SUVs, respectively. Judging from the sales volume in January this year, these two flagship models have also ushered in a big explosion.
As a medium and large car with an average transaction price of more than 250,000 yuan and positioning itself as a medium and large car of its own brand, Han has achieved sales of more than 10,000 for five consecutive months, and its sales volume in January this year reached 12,780 units, ranking second in the sales list of medium and large cars in the Chinese market, and it is the only private brand luxury medium and large car in the Chinese automobile market that can confront the German BBA head-on, breaking through the encirclement of the joint venture brand in the market at this level.
Also doing well was the flagship SUV, the all-new Don, which sold 9,060 units in January. Among them, the sales volume of the new generation Tang DM reached 8847 units, an increase of 481.3% year-on-year. The Tang DM-i model, which focuses on large space, high driving texture and high intelligence, has become the main force of sales growth of the Tang family. Fully meet the needs of users for ultra-low fuel consumption and long battery life, and firmly lock in the head camp position of the SUV market of more than 200,000 yuan.
Driven by the flagship models of Han and Tang, the unit price of BYD passenger cars exceeded 150,000 yuan, ranking among the best in independent new energy brands and even the entire independent brands, achieving a steady increase in sales volume and passenger unit prices.
In addition to the flagship model, BYD's sales of other sub-models in January were also very eye-catching. Qin PLUS DM-i and Qin PLUS EV sales were 18450 and 7086 units, respectively. Driven by Qin PLUS DM-i and Qin PLUS EV, the Qin family sold 26,542 vehicles in January.
It is worth mentioning that for a long time, the competition in the domestic A-class car market can be said to be very fierce. BYD Qin PLUS has been shortlisted in the top three of the A-class sedan sales list in the Chinese market for two consecutive months, breaking the long-term monopoly of joint venture cars in the market. Since its listing in March last year, Qin PLUS has won many industry honors with its full understanding of market demand and its own strong product strength: A-class new energy car monthly sales crown, A-class pure electric car monthly sales crown, the best new energy model of the year and so on.
In addition, with the blessing of DM-i, the Sales volume of the Song Family in January was as high as 22449 vehicles, of which the Song DM achieved sales of 16411 vehicles, a year-on-year surge of 2719.8%. Previously, Song PLUS DM-i has won the national plug-in mixed model insurance volume championship for two months. The Song Pro DM-i, which was just listed at the end of last year, won nearly 20,000 orders on the first day of pre-sale. After the listing of Song Pro DM-i, it is expected to further enrich Song's model system and promote Song's sales to a higher level.
Staying power is still sufficient
Among BYD's many models with monthly sales of more than 10,000, Dolphin is neither the highest-selling nor the most expensive, but it is the most concerned in the industry. As the first mass-produced model of e-platform 3.0, Dolphin has achieved a new record again in January this year, with a single monthly sales of 10,602 vehicles, with high value, large space and low energy consumption since its listing.
This model based on the pure electricity exclusive platform e platform 3.0 to leave the deepest impression on consumers is the low power consumption, 44.9 kWh of electricity in the comprehensive working conditions can achieve 405 km of NEDC endurance, and according to many media and car owners actual measurements, the real endurance is not discounted. Even in the winter in the north, because it is the only model in the same class equipped with a wide temperature range heat pump air conditioner, the Dolphin's endurance achievement rate is also very high.
The excellent winter endurance performance makes the new energy car owners in the north shine, and at the same time, they are full of expectations for the follow-up models of the e-platform 3.0. According to media speculation, BYD's second model based on the e-platform 3.0 may be named "SEAL". At present, this car has not been released, but the spy photos with heavy camouflage appear on the Internet, and it already has a super high heat.
In addition, under the DM-i technical route, the warship series in BYD's marine system is also quite popular, and since the launch of the destroyer 05 at the Guangzhou Auto Show, the SUV series named after the cruiser and the MPV series named after the landing ship have also satisfied the appetite of consumers.
The long-rumored BYD high-end brand is also expected to land this year. In this regard, many brokerage analysts said in the research report that BYD, which will sell a total of 730,000 vehicles in 2021, will enter a strong product cycle with the landing of high-end brands, the continuous hot sales of the Dynasty series, and the accelerated expansion of the product matrix of the Ocean series (including the warship series).