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The retention rate is an important factor for consumers to choose a car, and the brand is a strong pillar of the retention rate. With the changes in market conditions, for brands or models, the retention rate will change to a certain extent. In February 2022, the China Automobile Dealers Association and Jingzhen Estimation jointly released the "January 2022 China Automobile Retention Rate Research Report", we will sort it out this time to see which brands have retained their value, and how the retention rate of these brands has changed in January, providing a reference for everyone to buy a car (Note: the data comes from the China Automobile Dealers Association).
First of all, looking at big data, the car source in January this year has a sharp decline, mainly because January entered the holiday early, and at the same time, due to the New Year's Eve, the age of used cars has also been affected, which will lead to the delay of used car transactions.
Ranking of Luxury Brands in Retention Rate (January)
From the perspective of luxury brands, Porsche and Lexus still belong to the top brands of retention rate, and price increases have become the labels of these two brands. The second echelon of the retention rate is the BBA, which is more in line with everyone's traditional cognition. The bottom of the DS brand is purely because the market does not recognize, the ownership is relatively low, and the fluctuations are understandable.
Compared with the December data, the retention rate of luxury brands in January generally fell, which is a temporary impact caused by the New Year's Eve in January, and the retention rate will not continue to decline in the long run, while Land Rover, Lincoln, Jaguar, and DS have all risen to a certain extent month-on-month.
Retention rate of joint venture brands (January)
In the retention rate of joint venture brands, Toyota rides the dust, followed by Honda, all of which belong to the joint venture brands with super value preservation. It is somewhat surprising that Isuzu and Mitsubishi have a high retention rate and a Volkswagen brand, and it is expected that Korean representatives Kia and Hyundai will be at the bottom of the joint venture car brand retention rate.
Specifically, the overall retention rate of the joint venture brand in January has declined, and the honda brand retention rate has fallen below 80%, which makes Toyota the only brand on the list with a retention rate of more than 80%. In addition, the brand retention rate of Korean cars represented by Kia and Hyundai has risen in January, and the retention rate of the two brands has risen by 1.2% and 0.9% month-on-month.
European and American brand retention rate (January)
Compared with Japanese brands, the retention rate of European and American brands is generally not high, and the retention rate of the two major American brands of Buick and Ford in the lead is not more than 70%, while the retention rate of the french brand logo, Renault and Citroën is very low. In the domestic market, the sales of these three brands are also relatively sluggish, belonging to the representative of "applause but not applause".
Interestingly, the retention rate of European and American brands generally rose sharply in January, with only Citroen and Chevrolet brands falling slightly, of which the largest increase was in JEEP and Ford, up 6.9% and 6% month-on-month.
Ranking of retention rate of independent brands (January)
In terms of the retention rate of independent brands, Wuling, Trumpchi and Lynk & Co belong to the first echelon of members, and Changan is located in the fourth. The traditional impression of the domestic large geely, BYD retention rate is relatively general, speculation is mainly due to the large number of models, the same brand models between the sales and ownership gap are relatively large, so it affects the entire brand retention rate.
In January, some people in independent brands were happy and some people were worried, Wuling, Lynk & Co, Changan, Venucia, Baojun all had different degrees of decline, of which Baojun fell most obviously, down 5.26% month-on-month; Trumpchi, BYD, Geely, Weilai, Chery and other brands in January the retention rate has increased to a certain extent.
It is worth saying that Weilai, as the only member of the new force, has a higher retention rate than many strong traditional car companies. With the gradual popularization of electric vehicles in the future, its brand retention rate should be said to have the greatest potential.
The retention rate of new energy vehicles
With the increase in the ownership of new energy and the degree of market recognition, the retention rate of new energy vehicles has also increased significantly. Macro point of view, plug-in hybrid models generally have a higher retention rate than pure electric models. In the long run, the retention rate of new energy models will have a stage of gradually climbing, which belongs to the largest potential stock.
In terms of models, the 1-year-old Porsche Cayenne plug-in hybrid has a super high retention rate of 99.1%, and the Hongguang MINI EV and Model Y rank second or third; among the three-year-old used car retention rate, the Porsche Panamera plug-in hybrid ranks first with a retention rate of 90.9%, and it has to be said that Porsche is the true value preservation!
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