Entering 2022, "change" has undoubtedly become the key word in the domestic game industry. With the continuous improvement of the trend of boutique products and the regulation of the total number of editions into the deep water area, many game companies have also taken the initiative to change, seeking to anchor new development directions in the fierce market competition.
GameLook noted that in recent years, the hero entertainment has also adapted to the trend and become the latest participant in this trend. Today (February 21), Hero Interactive Entertainment announced the official launch of a new brand of hero games, while releasing a new brand logo. At this point, the hero interactive entertainment brand that has been used for nearly 7 years has come to an end, and the new brand hero game will be committed to the research and development of high-quality global games with the vision of "world quality, creating difference". On the same day, Hero Interactive Entertainment announced that it intends to terminate the listing on the New Third Board.
Relevant industry insiders said that the termination of the listing of Hero Interactive Entertainment on the New Third Board may be more reasons for the misalignment of the development needs of Hero Interactive Entertainment and the current market environment of the New Third Board, and the current liquidity and financing environment of the New Third Board market are relatively insufficient.
Hero Game LOGO
Hero Game IP Little Dinosaur 66
The focus of business is refocused to seize the high ground of high-quality products
As a leader in the domestic Mesozoic game enterprises, Hero Interactive Entertainment has always been known for its accurate track layout. As early as 2015, Hero Interactive Entertainment preemptively laid out the mobile e-sports that was just emerging at that time, and launched the world's first FPS gunfight mobile game "Gunfight for All" series, leading the domestic mobile e-sports boom. In 2016, Hero Interactive Entertainment launched a number of competitive mobile games of different themes recognized by players, such as "Peak Battleship" and "NBA LIVE", laying a solid foundation for its initial development.
However, as more and more game manufacturers have competed in recent years, mobile esports lanes are becoming more and more crowded. At the same time, the prosperity of the game industry itself has also brought about a continuous shift in player demand. Under the market trend of increasingly saturated product supply, players' requirements for game quality have become more and more stringent, and high-quality games have become an inevitable choice for game manufacturers to break the game.
In this context, Hero Interactive Entertainment did not indulge in the existing achievements, but actively sought a breakthrough to seize the high-quality highland with the new brand of "Hero Games". In GameLook's view, the change from "Hero Interactive Entertainment" to "Hero Game" reflects the re-focus of the game business. In the context of high-quality, the game is no longer just a simple form of digital interactive entertainment, it needs to meet the needs of users in more dimensions and higher levels. This brand upgrade shows the determination of Hero Games to win word of mouth with products and is committed to launching high-quality games.
Hero Games Mission, Vision, Values
It should be noted that this official announcement is not the first appearance of the hero game brand. As early as 2021, Hero Interactive Entertainment has used the brand identity of "Hero Games HERO GAMES" in a new generation of matrix products. At the Tencent Game Conference in May 2021, the space exploration mobile game "Create It!" was first exposed. Our Planet used the Hero Game brand logo for the first time. In August 2021, "Black Myth: Wukong", a joint production of Hero Games and Game Science, released a 12-minute UE5 live test highlight, which was a special thanks to Hero Games. At that time, the hero game brand had not yet been officially released, and many players were confused about it, and even raised questions on online platforms such as Zhihu.
With the official announcement of this brand upgrade, the hero game brand will also be more active in the player's field of vision, and bring players a better game experience with a rich matrix of high-quality products.
Products for the king of the three lines go hand in hand, reshape the brand recognition
In fact, after the proposed launch of a new brand, Hero Games has identified three major product tracks: gunfight sandbox games, high-quality content games and high-quality numerical games.
At the 2021 Tencent Games Annual Conference, Create! The stunning debut of "Our Planet" once sparked a hot discussion. As the first self-developed space exploration sandbox game under Hero Games, Create! Our Planet takes the unimaginable "Beya Galaxy" as the stage, based on the powerful expressive blessing of Unreal Engine 4, creating a truly "unbounded" space for players. With more than 300,000 appointments and an 8.2 rating on Tap Tap, this game will provide players with a new perspective on exploring, thinking and understanding the world.
In the high-quality content game track, "Battle Double Pamish" jointly released by Hero Games and Kulo Games has been a constant topic of conversation as soon as it was launched, and has been favored by players with its high-level artistic performance and gorgeous and smooth combat experience. At present, the game has received nearly 7 million downloads on Tap Tap alone, and the rating has remained at 8.5 points, becoming another masterpiece of domestic two-dimensional ARPG games.
It should be pointed out in particular that in addition to high-quality mobile games, Hero Games is also one of the first manufacturers in China to lay out AAA masterpieces. Its joint production with game science, "Black Myth: The Legend of Wukong" is undoubtedly one of the new products that have attracted the most attention of domestic PC and console players in recent years. Since its exposure in August 2020, this westward journey-themed action RPG game has aroused continuous heated discussion with its high-quality PV presentation and digital interpretation of the classic image of Son Goku, and its follow-up performance has also made the market look forward to it.
In terms of high-quality numerical games, The Hero Games' strategic card game "Wind Fantasy: Legend of Destiny" based on the IP of the same name is about to launch the third round of testing in the near future. On the basis of restoring the classic plot, the R&D team has reconstructed and updated the art style and core gameplay, and boldly added roguelike gameplay, achieving a full balance in terms of cultivation experience and strategic depth to meet the diverse game demands of players.
In the process of high-quality transformation, Hero Games has also rapidly gained advantages in the field of segmentation by investing in upstream and downstream enterprises in the industrial chain such as Kulo Games, Game Science, and Qixia Interactive Entertainment, providing a guarantee for its own brand upgrade. Through the development strategy led by diversified and high-quality products, Hero Games is constantly reshaping the brand perception of the industry and users, and continues to launch high-quality game products.
Ten arrows together to recruit talents, self-research to accelerate the transformation of high-quality products
In the transformation and upgrading of hero games, GameLook found that the rapid growth of self-developed teams has become an important accelerator. Up to now, Hero Games has ten self-developed studios. These studios have rich research and development precipitation, which can match the development demands of various types of high-quality talents.
Under the guidance of the concept of boutique, GameLook also noted that the current ten self-developed projects of Hero Games are very "young", all of which were established after the end of 2018, of which 70% use UE4 engines. With the help of the latest technology, Hero Games is leveraging the greater possibilities of high-quality games through continuous innovation in content and gameplay.
It is understood that these ten products under development will be launched around this year to 2023, and the products that have been exposed at this stage include the aforementioned "Create It!" Our Planet" and "Wind Fantasy: Legend of Destiny". Among them, "Create It! "Our Planet" has been announced to be released by Tencent agents, and "Wind Fantasy: Legend of Destiny" has received a version number.
It is worth mentioning that among the top ten self-developed studios, Pan Shen Studio has only recently officially disclosed its existence to the outside world for the first time. According to the recruitment of members officially released by Pan Shen Studio, the team currently has a staff size of about 50 people, and is developing an original IP product of two-dimensional + RPG, and related topics have also aroused attention and discussion in the circle on social platforms.
With the increasing emphasis and investment of game manufacturers on product research and development, talent has increasingly become the core element of the competition among manufacturers. Not only Pan Shen Studio, but also other self-developed studios under Hero Games are also actively recruiting, expanding talent reserves, enhancing self-research capabilities, and fulfilling the brand vision of Hero Games.
Daniel, CEO of Hero Games, also said in commenting on the brand upgrade: "I hope that Hero Games can become a symbol representing high-quality games and become synonymous with quality games." I hope that the partners will always bear in mind our mission vision and values, put forward more and higher quality requirements for the games they lead, deepen user understanding, continue to improve research and development capabilities, and tap more industry talents. I hope that in the future, Hero Games will create more world-class quality Chinese local boutique games. ”
GameLook believes that from the mobile esports explorer to the top ten self-developed studios, Hero Games has achieved a gorgeous transformation from a game publishing company to a game development company. On this basis, the newly upgraded hero game brand obviously also marks the beginning of a new journey: with the precise layout of the product track and the continuous advancement of the projects under development, hero games will be committed to bringing players more diversified and more fun high-quality game content. In the future, what kind of surprises can this explosive elite force bring to the market is particularly exciting.
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GameLook Daily Game Industry Report
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