After the MPV sales list came out in January, many people found that there was no Kusitu in the top 5, which made people a little curious, the price of this top-equipped model was similar to that of gac Trumpchi M8, and where did the MPV model that was cheaper than the lowest odyssey and GL8 went. Later, I turned down and found that the sales of this Korean MPV cannot be said to be very low, but it is definitely not high, and it still has not caught up with gac Trumpchi M8. At this time, many netizens are curious, the modern Kusitu with such a high cost performance, why is the sales not going up? The reasons may be mainly in the following three aspects:
The first aspect: brand influence
Beijing Hyundai's influence is now much worse, and even on the Internet there are always people who say that Beijing Hyundai's products are even inferior to domestic cars, which is why the price of Beijing Hyundai ix35 and other products continues to decline. But to be honest, in the global field, the influence of modernity is beyond doubt, but in the domestic market, it is still difficult for Kustu to win with brand influence. Especially at this price point, there are products such as GAC Trumpchi M8, and it is already good that Kustuneng maintains today's sales.
The second aspect: product limitations
Friends who have experienced the modern Kusitu know that this MPV model is more for home use, and many designs, although very intimate, are more suitable for friends with children at home, rather than being used as a commercial vehicle. At present, in the domestic MPV market, most consumers who buy MPV are considering commercial cars, so the positioning of Hyundai Kustu is still trapped in themselves. In fact, at present, most companies buy cars, often choose Buick GL8, even if the price factor is considered, many companies will also choose GAC Trumpchi M8, so the sales of Kustu can only be like this.
The third aspect: the market demand is limited
As mentioned above, the product positioning itself is a family car, and when choosing a family car, most consumers are more willing to consider SUVs or cars, and MPVs are not the first choice. At least from the current point of view, the demand for household MPV market is not as large as imagined, and there are Odyssey, GAC Trumpchi M6, Buick GL6 and other products to compete with Kustu. To tell the truth, hyundai Kustu can achieve today's results, it seems to be very good, replaced by other car companies' new cars, its performance may not be as good as Hyundai Kustu.
Overall, Hyundai Kustu is a very good home MPV, although the current market ownership may not be very large, but it is better than its joint venture status, coupled with price advantages, there is still hope to achieve good results. In addition, if the post-hyundai Kustu can still have a certain price discount, this MPV will obviously sell better.