Recently, the real shot of the Ferrari SUV was exposed, and the shooting location was the first line of the factory. It is not difficult to see from the shape that the front of the car can find the design style of the Ferrari SF90, and the shape of the rear is a match with the Ferrari 296GTB. Based on information provided by Ferrari dealers, ferrari Purosangue is expected to be released in the first quarter of 2022, with scheduling starting in early 2023 and official deliveries starting at the end of 2023 or early 2024. The first model was the V12, followed by the introduction of the V8V6 plug-in hybrid, limited by strict emission regulations, ferrari Purengue may be the last generation of large-displacement new cars. If this car is listed, it will become a dark horse, which is not empty, but based on evidence.
China is the global luxury car weather vane, data shows: in 2021, Bentley's total sales in Chinese mainland were 3835 vehicles, Bentayar's 1705 vehicles, accounting for 44.4% of the Bentley family's share, Rolls-Royce's total sales of 1653 vehicles, Cullinan's total sales of 739 vehicles, accounting for 44.7% of the RR family's share, Aston Martin's total sales of 892 vehicles, DBX's 606 vehicles, accounting for 67.9% of the Martin family's share. If you look at the positioning, Lamborghini and Ferrari are the same, in 2021, the total global sales of Lamborghini is 8405 vehicles, URUS is 5021 vehicles, accounting for 59.7% of the total sales of the family. Lamborghini sold 733 units in Chinese mainland and 468 units in the URUS, accounting for 63.84% of the Lamborghini family.
From the above data, it is not difficult to see that the sales of SUVs account for half of the family, and even more than half of the performance comes from SUVs, if Ferrari Purengue is listed, it is very likely to become a strong dark horse of the Ferrari family, and may be because Ferrari launched the first SUV and refresh the record high sales. Why is the luxury brand's first crossover SUV so popular? Is it through strong sex + strong practicality? In fact, this is only one of the factors, the core factor is curiosity + precipitation.
Bentley, Rolls-Royce, Aston Martin are all old car brands, Lamborghini is slightly younger, although they are all cars, but the positioning is not the same, taking Rolls-Royce and Lamborghini as an example, Rolls-Royce positioning cars, Lamborghini positioning sports cars, well water does not violate the river water. Rolls-Royce is a century-old enterprise, for more than 100 years has been to the public to convey a signal, I am a car maker, I am a car maker, suddenly one day, Rolls-Royce launched an SUV, what will customers think? Presumably most customers think so, I had to try it, and then I bought one. How many customers has Rolls-Royce deposited in the past hundred years?
In the same way, Lamborghini and Bentley are the same, do you believe that if One day Land Rover launches a car, there may be unexpected results. At that time, many people will be curious, driving a lot of Land Rover SUVs, what is the feeling of this Land Rover sedan? Don't stop me, I'm going to buy a car and experience it. It's like an old restaurant, you often go to eat, eat tirelessly, the fly in the ointment is ten years as a day, never change the cuisine, suddenly one day the boss added an unprecedented new dish, and the price is within the accepted range, are you going to try it?
As for how much Ferrari's first SUV sold, no one knows now, after all, the new car has not yet been listed, but according to the Ferrari brand influence and performance, the price of this car should not be less than $350,000. In fact, for Ferrari's customers, more or less does not matter, maybe the price is higher and better to sell, after all, people who buy Prancing Horses are not bad money, nor do they care about the cost performance.