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Nokia confirmed: withdrawing from the flagship market

After being acquired by HMD, Nokia resumed its normal mobile phone product line and successively launched a number of smart phones, as well as some feature phones.

What is strange is that Nokia has been focusing on low-end mobile phones in recent years, the flagship model has rarely been launched, and the latest one is traced back to Nokia 9 PureView, released in 2019, and the first 5499 yuan of the National Bank of China.

Since the Nokia 9 PureView, the company hasn't launched a single high-end (priced above 5000) model.

Nokia confirmed: withdrawing from the flagship market

Recently, Adam Ferguson, head of product marketing at HMD, told the media that the current manufacture of 800 US dollars (about 5100 yuan) of high-end mobile phones does not make any sense for HMD.

That is to say, this means that Nokia will no longer launch high-end mobile phones in the near future, but note that for now, it does not mean that in the future.

Commenting on the media, "Not being a flagship is a good thing for Nokia now, focusing on mid-range, entry-level and feature phones, HMD has achieved profitability for 6 consecutive quarters." ”

According to Nokia's previously announced financial report for fiscal 2021, Nokia's net profit attributable to ordinary shareholders for the whole year was 1.623 billion euros, an increase of 164.33% year-on-year; operating income was 22.202 billion euros, an increase of 1.6% year-on-year.

Nokia confirmed: withdrawing from the flagship market

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