The Internet is full of rumors that Toyota is too moderate, but the sales facts prove that the Chinese people really love Toyota.
Take the sales data of the past February, GAC Toyota's retail sales in February 2022 were 53,094 units, an increase of 4.3% year-on-year. In addition, GAC Toyota's wholesale sales in February also reached 50,100 units, an increase of 20.7% year-on-year.
Why take the February retail and wholesale volume data separately? That's because GAC Toyota's sales figures for February this year both set an all-time high in February. This proves that today's Chinese people really like Toyota cars.
Specifically, taking the new generation of Toyota Syna, which was widely complained about the need for price increases during the listing last year, netizens said that they would not buy it, for example, its sales data in February reached 4120 units. You know, the domestic race is a medium and large MPV priced at 309,800-405,800 yuan, plus the terminal price increase of 50,000-70,000 yuan, so this car how to have 400,000 yuan to land.
But the fact is that in February, more than 4,000 consumers chose to buy the Toyota Syna model, which shows that the Chinese people's love for the Sai Na is indeed very high. At this point, I don't know how many people who punched in the face were looking down on the sales of the model.
In terms of product strength, the domestic version of Toyota Syna is also particularly valued by the Chinese people because the whole series is equipped with a 2.5L oil-electric hybrid system and a 7-seat layout as standard. In addition, Xena is positioned as a large-space comfort MPV, and the demand for a high-comfort MPV model is increasingly strong, so the Sai Na with excellent product strength is naturally favored by the Chinese people.
Looking at Highlander, its February sales figure is 7115 units, an increase of 12.7% year-on-year. As a medium-sized joint venture brand SUV that has always been very popular, Highlander is also the most "jealous" family SUV model.
In June 2021, Highlander ushered in a new generation of models, the new car in terms of appearance, interior and product strength has been improved, the price has also risen slightly, to 268,880-34.88 million yuan.
At first, when the new generation of Highlander was listed, the voice of the outside world was generally not recognized. Some say that the new car is overpriced and not generous, and some say that the highlander of the whole series of hybrids will not be bought at all, and Toyota is dead. What's more, is it not good to buy a larger volkswagen with 7 seats at this price? Suddenly, the "negative voices" on the Internet about the new Highlander were also endless.
Pictured here is Volkswagen Tuon
But in fact, through the sales performance of nearly half a year, we can see that in fact, the Chinese people are still very willing to buy the new Toyota Highlander model.
In terms of data, in August and December last year, the sales data of the new Highlander reached 7650 vehicles, 8844 vehicles, 10913 vehicles, 11457 vehicles, 13187 vehicles, respectively, and the overall sales momentum can be said to be getting better and better. In January and February this year, although sales fell to 12217 and 7115 vehicles, this is also due to the Spring Festival in February and the holidays of major industries.
Therefore, from this point of view, GAC Toyota Highlander is actually still a joint venture medium-sized SUV that is very popular with the Chinese people and is willing to buy. Otherwise, who do you say the new Highlander sells to every month for seven or eight thousand units and more than 10,000 new cars? It's not just these ordinary people around us.
Finally, the "sales director" of the mid-size car field is the Camry, which sold 14,228 units in February, also up 64% year-on-year. Looking at the performance of this sales data alone, many people may feel that the sales of the Camry declined in February, but if you compare it horizontally, you will find that the Camry is still the "sales champion" in the mid-size car market in February.
You know, Camry's sales figure of 14,228 new cars in February has surpassed the 13,816 new cars of the second-ranked Accord and the 11,236 new cars of the Asian Dragon in third place. As for the four or five Nissan Tianlai and BMW 3 Series, they also only have the sales data of 10268 and 10185 new cars respectively, so even in the overall sales downturn of the car market, GAC Toyota Camry also won the sales championship of the mid-size car market.
Therefore, on the whole, we will find that in fact, Toyota (especially GAC Toyota) is really not worried about selling in the domestic market. Whether it is the new Syna, the new Highlander, or the enduring Camry models, they have been affirmed and recognized by the Chinese people.
Although some of their models were criticized at the beginning of the listing, as long as they experienced for a period of time, the Chinese people will slowly ease up and finally determine that only Toyota is the model that is most suitable for them. So such a colorful car company, the Chinese people love it more and more even to the point of being inseparable, what is strange? And this, I think, is the unique charm of Toyota to become the world's largest car company, you say yes. (Text/Univision Auto Dazhuo )
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