Recently, an auto blogger released a photo of the Auchan Z6 conference, the product manager of auchan Z6 introduced its "one-click overtaking" function, automatic lights, honking, switching the most powerful power mode, by netizens and friends ridicule. Is this feature really not playable? Have domestic cars reached the point where they can only be stacked with configurations?
Left downshift paddle integrated "ATTACK MODE" function, officially called "one-click overtaking"
In fact, the domestic car is equipped with a novel configuration, and auchan Z6 is not the first. Like the one-button machine WeChat on trumpchi GS4, it has been used continuously from 2020 models to 2022 models.
WeChat on the 2022 Trumpchi GS4.
There is also a co-driver entertainment screen on the ideal ONE, which has not been seen in joint ventures or imported models.
Ideal ONE co-pilot screen, 20G free 4G traffic per month for three years.
According to Trumpchi GS4 and ideal ONE users, the frequency of use of weChat and co-driver screen is very high, and its evaluation is positive. Especially the ideal ONE, users reflect that when charging, they especially like to see the co-driver screen and prefer to have these functions.
Do domestic cars really only stack configurations?
Domestic cars are rich in novelty configurations, so will domestic cars only pile up configurations? This question is not rigorous. What we should argue more is that the domestic car stack configuration is right?
Consumers choose cars like men and girlfriends, some people care about academic qualifications, some people care about body shape, some people pick appearances, each has its own needs, and individuals have greater randomness in marriage. However, from the perspective of big data, it is true that the group with appropriate academic qualifications, excellent figures, high incomes, and excellent appearance has a greater initiative in this regard, and the comprehensive level is examined.
For a car, good sales and its comprehensive product strength can be almost equal, good control, strong power, large space, high configuration, high value, high retention rate of the model is more sought-after, no car can do everything (unless the budget is not considered). If you want to achieve good sales, you must try to get closer to "all aspects". Or take the personality route, put a single aspect to the best at the same price, targeted to cater to its loyal fans. Like Mazda, it can give up the optimization of configuration and space to a large extent, and specialize in excellent control, of course, this unilateral improvement cost may be higher than the equilibrium improvement. Back to that, configuration, playability is itself an aspect of product power.
Not to mention the playable configuration of domestic cars, we pay attention to the need for the next
As a small SUV, the Dongfeng Honda X-RV currently on sale is priced at 12.79-17.59 million, and the five models from 12.79-14.79 million are not equipped with automatic air conditioning, and the convenience of automatic constant temperature air conditioning is self-evident. Among domestically produced vehicles, the Lynk & Co 06, which is also a small SUV, provides automatic air conditioning from 12.86 to 13.98 million models.
Lynk & Co 06 automatic thermostatic air conditioner with voice control.
Therefore, as long as the novel configuration provides playability for daily use of cars and the high frequency of user use, the higher the configuration heap, the better.