The author | fanfan
Source| Jiguo Editorial Department
Mobile phone choose large screen or small screen?
In January this year, the market research agency Counterpoint released a sales data of the iPhone 13 series in the Chinese market, and among the four model data, the iPhone 13 mini had the lowest sales, accounting for only 5% of the total sales of the iPhone 13 series. #数码科技要闻 #
In today's environment of large-screen mobile phones, Apple mini models have become a clear stream, and every time the iPhone is replaced, there is always a group of people shouting "out of the small screen must buy."
However, after the launch of the iPhone 13 series, the mini model has a good reputation, but the sales volume is very wide. Think about it carefully, in addition to the price of no advantage, the model itself is not enough to resist, although the use of 5G, but other aspects of the configuration, like the battery, as well as the refresh rate of the screen, etc., basically not very good.
This is also the reason why many netizens are entangled in not buying, after all... Our money is not blown by the wind.
Even, many netizens suggested that Apple can cancel this model!
Say what's coming. According to a report by the 9to5Mac on Monday, apple will launch the iPhone 14 series this year, and there will also be 4 models, but there is no mini version this time.
In fact, the news that there is no mini version of the iPhone 14 series has a long history.
Last year, whistleblower Jon Prosser posted that there will be no iPhone 14 mini in 2022, and Apple will completely abandon the "mini" model from its product lineup.
Earlier, Apple analyst Ming-Chi Guo had said that the 2022 iPhone 14 series may not release a "mini" model. Given that Guo Mingxi's guesses about Apple products in the past were quite accurate, this statement is also very likely.
In addition, a research report shared by MacRumors earlier also said that the 2022 iPhone lineup will not include mini models.
In this way, the iPhone 13 mini will become the masterpiece of the small screen flagship, and it will also become the only flagship choice for small screen enthusiasts.
It is worth mentioning that after cutting the mini model, the iPhone 14 series will be divided into four models: iPhone 14/Max and iPhone 14 Pro/Max.
Previously, according to the famous Apple analyst Guo Mingxi, the four "iPhone 14" models are expected to be two sizes of 6.1 inches and 6.7 inches, respectively, and the Pro series models will provide stronger photography capabilities, thus opening up the gap with the ordinary version of the mobile phone.
As early as the release of the iPhone 12 series, the highest voice was the iPhone 12 mini.
Many loyal users of the small-screen flagship have publicly expressed their love for the model.
But unexpectedly, the actual performance of the machine disappointed users.
Due to the small body accumulation, it brought a series of problems such as poor camera effect, slow charging speed, and endurance stretching, and finally the sales of the iPhone 12 mini went down. In January last year, according to CIRP's latest sales data, 12 mini only contributed about 6% of sales of the four models of the iPhone 12, far lower than other models.
In this way, the iPhone 12 mini has become a popular product. I thought that the next generation would usher in a turnaround, who ever thought, iPhone 13 mini is also connected to the same fate.
The double whammy of the iPhone 12 mini and iPhone 13 mini raises concerns about the future of the next generation of mini models.
Nowadays, more and more whistleblowers and foreign media have indicated that due to the less than ideal profitability of the mini version, Cook may cut the mini version of the iPhone 14 series.
In addition, there are also a number of whistleblowers who believe that Apple has just released a small-screen iPhone SE3 not long ago, and if the iPhone 14 also launches a mini model, it is estimated that it will have an impact on iPhone SE3 sales.
From the user's point of view, now the small screen mobile phone has not been used, the mouth shouting to buy a small screen mobile phone, finally bought a larger mobile phone. Therefore, the cancellation of the mini version of the iPhone 14 is also considered in the actual situation.
Some netizens believe that the sales of the mini version are also related to its price. Most people have the impression that the mini version is a shrunken version, a castrated version. For a simple example, if the price difference between the normal version of the car and the mini version of the car is not much, it is estimated that most people will choose the former.
More than 4000 prices, buy other brands of flagship machines, not fragrant? If you have to say that you pay for the feel, the mini is indeed small and thin, but you have to buy a charging treasure for the power, adding up, the weight is not light.
Then again, if Apple is willing to reduce the price of the mini or make up for the shortcomings of the machine, then the sales of this model will inevitably increase. But Apple will not do this, after all, there is a mini comparison, in order to highlight the high cost performance of other versions.
However, now a large number of news show that Apple will cut off the mini version, here is the news for the time being, from the reaction of netizens, everyone does not seem to care about this, and even said that there is no, anyway, do not buy. In addition, some netizens speculated that the mini model will make a comeback as a "new generation SE4".
After the cancellation of the mini model, the iPhone 14 will only be available in two sizes, 6.1 inches and 6.7 inches, and its appearance and configuration seem to have changed a lot.
As mentioned earlier, this year's iPhone 14 series will be divided into four models - iPhone 14/Max, iPhone 14 Pro/Max.
The most obvious change in appearance is that the 10,000-year-old "bangs" may be changed to the form of "punching holes + pills", which looks like an exclamation point. Among them, the circular punch hole will have a face ID dot matrix projector built in, and the pill-shaped punch hole is expected to accommodate at least the front camera and the Face ID infrared camera.
However, it should be noted that according to foreign media forecasts, only the iPhone 14 Pro and iPhone 14 Pro Max will adopt an "exclamation point" design in 2022, and other models will retain bangs for at least another year.
Thanks to the new design, the screen of the iPhone 14 Pro series models may become "longer".
Not only the appearance, but also the configuration has also changed significantly. According to Guo Mingji and many foreign media reports, of the four models of iPhone 14, only the iPhone 14 and iPhone 14 Max will still be equipped with A15 chips, and the other two Pro models will be upgraded to A16 chips.
Honestly, this may be the biggest gap in the new iPhone products, it is not known whether the gap between the camera will be further widened, but the core processor is almost different core, then if you do not buy Pro, what is the difference with not changing the phone?
In other words, compared to the processor, Jiguojun is more looking forward to new opportunities without using a high refresh rate.
In addition to the above regular upgrades, the iPhone 14 or also prepared a big surprise.
Before the release of the iPhone 13, there was news that Apple intended to develop satellite communication functions for the upcoming iPhone model. Finally, the feature wasn't added to the iPhone 13. However, Apple has not given up the exploration of this technology, according to the latest news, the function code name is "Stewie", and it is not known what its purpose is.
At present, Apple has been testing a prototype that can send text messages via satellite, and as the iPhone 14 release approaches, it is not known whether it can catch up.
Combining the above information, iPhone 14 will be a major modification of the model, especially the change of the processor, the last time this was to engage in differential treatment, or 2013, when the iPhone 5S was equipped with an A7 processor, the iPhone 5C was only equipped with an A6 chip. It has to be said that Apple is always surprised.
Given the big changes to the new machine, there's a question here: will you choose the iPhone 13 or continue to wait for the iPhone 14?