Pickup truck is a very purposeful mobile tool, it either serves enterprises and institutions, or serves individuals, which is also the biggest difference in the perception of pickup trucks in the Chinese and American automotive markets.
However, After all, China is still a vast country, as long as the car consumption capacity and people's living standards rise, the demand for multi-purpose mobile tools will inevitably rise. In the past, it was Shenche Wuling Hongguang that carried this demand, and it is likely to be upgraded to a pickup truck in the future.
On March 22, the Great Wall Diamond Gun was officially listed, with a starting price of only 88,800 yuan. The new car has two kinds of gasoline and diesel power, two-wheel drive, four-wheel drive and many different versions, of which the price range of gasoline models is 88,800-116,800 yuan, and the price range of diesel models is 95,800-123,800 yuan. Unlike the previous off-road running, artillery, locomotive gun and other models, the King Kong gun is positioned for fashion and business purposes. As consumers, we can remove the word "fashion" and understand the Diamond Cannon as a business use.
What is business use, and aren't pickups all business uses? This is actually the embodiment of the Great Wall Cannon's subdivision of demand to the extreme. The Great Wall Cannon has always wanted to make pickup trucks passenger and household, and there are cities in China that have announced the lifting of restrictions on pickup trucks, and I believe that there is also a role of the Great Wall behind the promotion. The Great Wall pickup truck takes this step, in fact, it wants to open up a blue ocean market that has never appeared in China before, that is, a personal pickup truck.
What kind of car is the King Kong Gun?
First of all, let's take a look at what kind of pickup truck the King Kong gun is, this car adopts the design concept of "minimalist aesthetics", and the implantation of design elements such as blast launch type net and extremely fast kinetic energy waist line makes the whole car look simple and tough. In terms of body color, King Kong Cannon offers dream blue, worry-free white, bold black, enterprising gray, struggle brown 5 colors to choose from.
Sitting in the car of the King Kong Cannon, the high-definition LCD dual suspension screen with intelligent voice control highlights the scientific and technological intelligence, and the huge Great Wall Cannon logo on the steering wheel indicates the family identity of its Great Wall Gun. In addition, the FOTA online upgrade function also allows every user to experience the latest intelligent vehicle and machine of the Great Wall Cannon.
King Kong Cannon has a choice of three kinds of containers: TEUs, long boxes and flat bottoms, and the long box model has a 1.82-meter oversized cargo box. The intimate design of low cargo platforms and cargo box lighting shows that the Great Wall Gun has a deep insight into pickup truck users when creating the King Kong Gun model. The turning diameter of 11.9 meters makes the Diamond Gun more comfortable when turning and making U-turns.
In terms of power, the Diamond Gun is equipped with a power combination of 2.0T +6MT, the peak torque of the GW4C20B gasoline engine can reach 360N·m, and the peak torque of the high-power version of the GW4D20M diesel engine can reach 400N·m. This mature powertrain has been tested in the market and can fully meet the user's needs for reliability.
Where is the opportunity point of the King Kong Cannon?
In the United States, because pickup trucks are very suitable for the daily use of families who often have to carry items, they have gradually become a very practical and common means of transportation, and have evolved into a symbol of modern cowboy culture in the United States. Today, the top three models with the highest annual sales in the US market have long been occupied by pickup trucks, and the market performance is very impressive.
In fact, the geographical conditions of China and the United States are many similar places, with vast areas, low terrain in the east and high in the west, and developed road networks, and they are also large agricultural countries. At the same time, rural areas, urban and suburban junctions and third- and fourth-tier cities have great demand for pickup trucks that can carry both people and goods. Although the threshold is low and there is no restriction on entering the city, as the economic ability of consumers in these areas increases, they will distinguish between multi-purpose and daily commuting. Everyday transportation SUV or sedan, and pickup trucks more prominent in the practicality and performance will be easier to meet their multi-purpose needs.
In first- and second-tier cities, with the rise of consumption upgrades and personalized needs, high-end pickup trucks have also become the ideal choice for families' second cars, high-end pickup trucks not only have high-end configuration materials, but also space and driving comfort are on par with passenger cars. The two advantages of "versatility" and "comfort and luxury" of high-end pickup trucks are actually applicable in China and the United States, and the Great Wall Cannon is mainly to meet such people.
Therefore, since the launch of the Great Wall Gun for so many years, sales have been rising steadily, the performance is quite good, creating a stunning industry "Great Wall Cannon Speed", becoming the fastest Chinese high-end pickup truck brand to break through 200,000 sales.
However, although the many available spaces for pickup trucks mentioned earlier, after all, China is not the United States, we are wide but not sparsely populated, and the areas that can really afford to consume high-end pickups are often places where pickup trucks are more restrictive. Therefore, whether it can transform those micro-surface users whose economic strength has increased significantly is the direction that the Great Wall Cannon should strive for.