In the domestic compact SUV market, competition and fighting have reached the point of white-hot, which can be described as a magnificent Red Sea. Among them, whether it is a joint venture brand or an independent brand, they dare not say that they have the certainty of victory, after all, everyone is a "fairy fight", and there is no best between each other, only better. If you look at it from the sales point of view, in addition to the haval H6, which cannot be shaken in the market position, it seems that only the Changan CS75 PLUS is still not light, and enjoys a certain right to speak. How to describe the relationship between these two? Although it is not very appropriate, it does have a little taste of "both born yu and he shengliang", in short, it is not a good stubble.
Not long ago, Changan Automobile announced that its second-generation Changan CS75 PLUS (mid-term redesign model) was officially launched, and the new car offered a total of 6 models including 1.5T and 2.0T power configurations, with a price range of 12.49-15.49 million yuan. It is reported that the new car has received more than 20,000 pre-sale orders when it is listed, and its popularity can be seen. With the increasingly fierce competitive environment, can the second-generation Changan CS75 PLUS continue to write its own legend in the market? This issue of the quality car will be interpreted in detail for you.
First, basic information and product highlights
Although it is officially called "the second generation of Changan CS75 PLUS", in the strict sense, this can only be regarded as a medium-term modification model. Of course, whether it is design, configuration or power, the new models have been targeted to upgrade, so that its product strength has been further advanced. It is undeniable that in the domestic compact SUV market, Changan CS75 PLUS has always had a good reputation and sales, and has been widely recognized by consumers. As a mid-term redesign, the second-generation Changan CS75 PLUS has basically only partially adjusted for the details, and the configuration upgrade is also equipped with a new generation of Blue Whale 1.5T and 2.0T engines, and the transmission system is matched with the 8-speed automatic transmission from Aisin.
In terms of appearance, the second-generation Changan CS75 PLUS is more sporty and ostentatious than the old model, and the new car offers two different styles of grille to choose from, but whether it is a V-type grille or a dot-matrix grille, it is quite a personal avant-garde, with a redesigned through-led light group, the visual impact is extremely strong. The design of the rear part of the car has been relatively small, and the through-line tail light set has been redesigned to echo the front headlights. Among them, the 2.0T model is also equipped with a total of four round exhausts on both sides, with a diffuser-style trim plate at the bottom of the rear surround, which further enhances the sporty sense of the whole vehicle.
The interior styling of the new car basically continues the design of the current model, but the improvement in details is still quite careful. Specifically, the second-generation Changan CS75 PLUS is optimized for the splicing line in the middle of the original dual screen, so that it is covered by a whole piece of curved glass, the transition is smoother and smoother, and the look and feel is also very coordinated. The air conditioning outlet has been redesigned to integrate better with the center console, and the design throughout is also very layered. In addition, the new car is also equipped with a new three-frame multi-functional steering wheel, the shape is more regular and full, I believe that the grip will be further improved.
In terms of power, the second-generation Changan CS75 PLUS is equipped with Blue Whale's new generation of 1.5T and 2.0T engines, with a maximum power of 138 kW and 171 kW respectively, a peak torque of 300 Nm and 390 Nm, and a transmission system that matches the 8-speed automatic transmission from Aisin. Compared with the old model, not only the power parameters have been further improved, but also the 1.5T model has been fully equipped with aisin 8-stop hand self-integrated gearbox, and the upgrade of hardware configuration can be described as quite cost-effective.
Second, product competitiveness analysis
The second generation of Changan CS75 PLUS is still positioned as a compact SUV, in this level of the market, no one can be alone, no one can only end up being eliminated. Joint venture brands aside, just look at independent brands have been playing hot. In fact, the fierce competition can be understood, but if the top is a "God of War" level product, the competition between each other is like a "fairy fight", which is a bit too exaggerated. For example, The Changan CS75 PLUS has been fighting with the Haval H6 for many years, which can be described as a moment of light. Last year, Geely finally couldn't stand the loneliness, rushing into the "battlefield" with heavy products, and with the advent of Xingyue L, the already fierce market once again entered the white-hot, so it was not lively!
In terms of design, the second-generation Changan CS75 PLUS is obviously more youthful and sporty, and both the appearance and interior are quite avant-garde. The more Haval H6 and Geely Stars L, the more calm the atmosphere. For young people, the second generation of Changan CS75 PLUS is definitely more attractive, after all, such a radical overall design, which young person will choose to refuse? The overall positioning of the Haval H6 and Geely Star L is more popular, and the choice of a compact SUV for daily home use is definitely more likely to win favor with a relatively restrained design. Of course, the design itself is not high or low, but the tendencies are different.
In terms of power, at least in terms of high-end versions, the three models are equipped with 2.0T engines, and such hardware configurations can be regarded as the mainstream level in the industry. In contrast, the second-generation Changan CS75 PLUS is equipped with a new generation of Blue Whale 2.0T engine, with a maximum output of 171 kilowatts, a peak torque of 390 Nm, and a transmission system matching an 8-stop automatic transmission from Aisin. Not only are the engine parameters more eye-catching, but also the transmission selection is better than the other two competitor models, after all, there are still many consumers who are not interested in the dual-clutch transmission.
In terms of configuration, because the second-generation Changan CS75 PLUS and the third-generation Haval H6 have both chosen the top version of the model for comparison, the configuration level is quite high, and the overall difference is also very small, but overall it seems that the former has more advantages. The product highlights of Xingyue L are mainly the practical space brought by the body size of the yue, of course, the configuration performance of high-end models is also very eye-catching, the reason why it is slightly inferior in the configuration comparison link, mainly because it is limited by price factors, and can only take out the medium-equipped models to participate in the comparison.
Third, product quality & service trend analysis
As a popular compact SUV under the Changan brand, will the second-generation Changan CS75 PLUS have hidden dangers of quality problems? In this regard, we will start from the failure problem of The Changan CS75 PLUS model in the past year, and compare the fault problems to preliminarily predict the development trend of new car quality problems in the future. Since the second-generation Changan CS75 PLUS is a mid-term remodeled model, we will analyze the complaints about the Changan CS75 PLUS model in the past year.
Through the complaint data of Changan CS75 PLUS models in the past year, it can be found that the fault problems are mainly concentrated in the aspects of "audio and video system failure" and "vehicle interconnection failure", and the number of complaints exceeds 100. Specifically, the above two problems are mainly concentrated in the 2020 models, while the subsequent 2021 models and 2022 models rarely appear, which shows that manufacturers have optimized the above problems. Since the second-generation Changan CS75 PLUS is a mid-term revamped model and has been upgraded for the configuration, it can be considered that the probability of the above problems is low for the time being, but the actual situation will not be determined until it is listed for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.
Since the second-generation Changan CS75 PLUS is a mid-term remodeled model, we will analyze the service complaints of the Changan CS75 PLUS model in the past year. By screening the complaint data, it can be found that the number of complaints about "sales promises not being fulfilled" is high. Through further analysis, it can be seen that the problem is mainly concentrated in the 2021 models, and the subsequent 2022 models do not have this problem. Overall, there are not many such complaints, and the number of complaints from other complaints is generally low, which shows that the performance of the Changan brand in after-sales service is worthy of recognition.
In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the car quality network, the complaint response rate of the models under the Changan brand in the past year is 97.12%, which shows that the manufacturer still attaches great importance to the demands of the car owner.
Fourth, after-sales service policy and network distribution
In terms of policy, the second generation of Changan CS75 PLUS provides consumers with triple advanced benefits and subscriptions.
Car purchase advanced: 24/36/48/60 period zero, low interest, minimum 0 down payment, up to 4000 yuan replacement subsidy;
Advanced car use: the first owner enjoys a lifetime warranty of engine core components;
Service advancement: OTA upgrade lifetime free / basic traffic lifetime free / value-added traffic free for 3 years;
In addition, consumers can also choose a double advanced optional package when purchasing a car, namely "Grille Optional Package" and "Quality Upgrade Package", corresponding to the price of 1999 yuan and 1499 yuan. (The above content is for reference only, and the specific information is subject to the official website announcement).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, Changan brand currently has a total of 942 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Sichuan, Guangdong and Shandong is relatively large. Overall, Changan Automobile dealers have a wide distribution range, although there is still a certain gap compared with the first echelon of independent brands in terms of total volume, but the overall performance is still satisfactory.
summary
Although the market competition environment is very fierce, but it has to be said that the overall performance of Changan CS75 PLUS over the years is still quite strong, even if haval H6 is an insurmountable "mountain" in this level, but still no one will ignore its existence, after all, the title of "god car" is not given in vain. However, the so-called sailing against the current is not to advance or retreat, even if the current scenery is infinite, but if it fails to keep up with the development of the times, the end of a slight carelessness and loss is really not a scare word. In my opinion, the second generation of Changan CS75 PLUS is a more cautious revision, after all, it is already a fairly successful product, compared to the radical change, it is more secure to win in stability. The new car is optimized for design, coupled with the upgrade of the configuration, which further enhances the quality of the vehicle, while the power system is also fully equipped with Blue Whale's new generation of 1.5T and 2.0T engines, and the transmission system is equipped with Aisin 8-stop automatic transmission as standard. There is no doubt that these are very "real" upgrades, which can be seen and touched, and are very easy to be recognized by consumers. Although it is not easy to "keep the country", but from a comprehensive point of view, the second generation of Changan CS75 PLUS is indeed quite powerful, and it should not be difficult to keep this foundation and continue to write its own legendary story.