On March 30, FAW Toyota launched its new Asia Dragon. A total of nine models with two appearances and three different powers have been launched, with a price range of 199,800 to 279,800 yuan.
As an annual redesign model, the new car has not changed much, mainly in the appearance of some "micro-finishing", such as the pattern of the net from the horizontal grille to the grid, it is more sporty, the headlight group inside the L type, highlighting the sense of technology has become more "Lexaphon", and added three different styles of wheels; the rear part of the car uses through-type taillights, and the bottom increases the encirclement.
In terms of interior, the size of the central control screen of the new car has been upgraded from 9 inches to 10.1 inches, and the physical buttons have been cancelled, and the Toyota Zhixing interconnection system has been built in to provide voice interaction, CarLife/Carplay/HiCar and other mobile phone interconnection functions; the full LCD instrument of some models of the new car has also been upgraded from 7 inches to 12.3 inches, supporting the HUD head-up display function.
In terms of power, the 2.0L/2.5L naturally aspirated engine is still used, of which the 2.5L engine and the former permanent magnet synchronous motor form a gasoline-electric hybrid system. In addition, the safety level has also been maintained at a consistently high level, in terms of passive safety, on the basis of the TNGA's high rigidity body, 10 SRS airbags are equipped as standard, and the new Asia Dragon also integrates an active safety system called Toyota Collision Avoidance Assistance Kit, which includes auxiliary driving functions such as adaptive cruise and anti-collision warning.
Judging from the previous sales, the Asian Dragon has maintained the level of monthly sales of 10,000 vehicles and has become the main sales model of FAW Toyota. According to public data, in February, the monthly sales of The Asian Dragon were about 11,200 units, an increase of 34.5% year-on-year, and from January to February, the cumulative sales volume was about 23,800 units. Since its listing, the sales volume of The Asian Dragon has exceeded 300,000 units.
At present, the B-class sedan where the new Asian Dragon is located is increasingly competitive in the market. In March alone, models including the Mondeo and the all-new Lincoln Z were launched. In addition, "competitors" Accord and Passat have also launched 2022 models. According to the data of the Association, from January to February this year, the top three positions in domestic B-class car sales were still occupied by Camry, Accord and Tianlai. In this context, the new Asian Dragon wants to stand out, and it is not easy.
FAW Toyota regards this year as a major year of product offensive, and will successively introduce products covering fuel vehicles, hybrids, plug-in hybrids, and pure electricity, in order to prepare for the impact of annual sales of millions of vehicles in 2022.