In the context of the rapid development of science and technology, China's automotive industry has ushered in the best era of development, the competition in the automobile market is becoming more and more fierce, especially in the field of new energy, the earliest batch of car companies to devote themselves to this field has obviously become the backbone, with their own side of the world. At the same time, the major traditional car companies are also under pressure, after all, they are rooted in the fuel vehicle market for too long, and it takes a certain amount of time to change, of course, this does not represent anything, because their excellent car-making strength can not be ignored.
Game-breaking freshman
As a joint venture car brand known to Volkswagen, GAC Honda has been established for 24 years since its official establishment in 1998. 24 years ago, it deeply planted a "car dream" in the hearts of the Chinese people, its models with outstanding strength to win the trust of many consumers, to achieve excellent sales results on the one hand, more importantly, represent a spirit.
Along the way, GAC Honda has always challenged new areas, and today, it has once again released a new electric brand: e:NP, officially opening its electrification business. Compared with other car companies, the electrification process of GAC Honda may be slower, but slow does not mean backward, after all, the development process of each car company is not the same, which can only show that GAC Honda has been carefully considered, 24 years of grinding a sword, a shot is a boutique.
After the storm, you will finally see the rainbow
After understanding the development history of GAC Honda, it is not difficult to find that daring to challenge is its usual style, so we believe that it will also achieve excellent results in the pure electric vehicle market. At the beginning, GAC Honda started with the domestic sixth-generation Accord model, stepped out of a high-quality development path, and then gradually covered the car, MPV, SUV market, and finally formed a complete model matrix.
At that time, GAC Honda had a very difficult start, facing various difficulties, and finally overcame it through its own unremitting efforts. In March 1999, GAC Honda's first Accord officially rolled off the production line, which is of great significance to the brand and represents the beginning of a new journey. At the end of 1999, the year produced 10,008 vehicles, and a few years later, at the end of 2003, Accord had completed the sales of 30,000 vehicles, which was a milestone for the brand.
The most important thing is that the brand achieved a profit of 1.06 billion yuan that year, which is almost equivalent to the registered capital of the joint venture. Since then, GAC Honda's production capacity has expanded rapidly, especially in 2004, and Accord completed the sales mark of 100,000 yuan. It has been constantly breaking through itself, even in the face of an increasingly competitive automotive market, it will continue to climb the peak.
All of this relies on its own excellent product strength, so it is no accident that GAC Honda can gain the trust of so many consumers. Now that it's back in the pure electric business, we're still confident in it, as the brand says: it's always working to bring the world's latest products and experiences to the Chinese market. The Chinese name of the e:NP brand is Ji Pan, which aims to bring users a relaxed and smooth pure electric driving fun and create a pure electric vehicle life of digital intelligence symbiosis.
Inside and out
At the same time as the brand released e: NP1 Pole 1, this car as the brand's first product, integrated all the enthusiasm of the brand, the integration of Honda's 70 years of car manufacturing experience, coupled with the "Prime Pole" development concept of the blessing, is definitely a blockbuster product. Through e: NP1 polar pan 1 we can more intuitively feel the charm of the brand, this car is based on intelligent and efficient pure electric architecture to build, in terms of driving control, integrated more than 20,000 kinds of scene algorithms, is 40 times the ordinary electric vehicle, after the brand careful adjustment, for the user to create a non-motion sickness electric vehicle.
The car is equipped with Honda's first DMC driver status perception system, in order to create a fun and warm driving experience, after all, the vehicle is our second home to a certain extent, only a comfortable and warm riding experience has the desire to let people drive it. In addition to the improvement of product strength, there is also an upgrade of the way to buy cars.
e: NP brand breaks the boundary between physical and virtual online, adopts the online + offline dual-channel integration model, and consumers do not have to be limited to the traditional offline car purchase method. Without leaving home, you can watch the car online, book with one click, and cross the boundary between the real and the virtual shopping experience, of course, it brings users far more than the above-mentioned simplicity, everything has to wait for consumers to experience in person.
summary
The release of the e:NP brand is just the beginning for GAC Honda, and in it people once again feel the brand's spirit of facing challenges and daring to innovate. Starting with e:NP1 Polar Pan 1, GAC Honda will produce one e:NP series EV model per year until 2025. Until 2050, Honda will achieve carbon neutrality of all products and activities, contribute to the cause of environmental protection, and have a richer choice for consumers, while enjoying a more relaxed and comfortable travel experience.