Embroidered table lamp
Embroidery notebook
Top News Henan Business Daily reporter Ding Yafeiwen / photo
An embroidery needle and several strands of silk thread can weave in our lives? This is the question that Zhang Liufeng has been thinking about.
The preferences of young people now are the most elusive. Zhang Liufeng hopes that in the unstoppable wave of industrialization, the integration of intangible cultural heritage and modern science and technology will harvest the hearts of young people and find spring for embroidery.
"Young"
The embroidery flew into the "homes of ordinary people", and the speakers and lamps sold well abroad
Between the inner and outer rings of the bustling CBD of Zhengdong New District, there is a world-class collection culture street, with a strong cultural and artistic atmosphere.
On the basement floor, there is a museum of embroidery art, witnessing the past and present lives of Kaifeng embroidery.
Zhang Liufeng, the founder of Henan Yihan Embroidery Co., Ltd. (hereinafter referred to as "Yihan Embroidery"), walked in the museum and walked through the long embroidery corridor to tell visitors about the glory of Embroidery.
On both sides of the corridor, two rows of embroidery shelves and the works of more than 300 embroidery girls are staggered - the simple and elegant "Qingming Upper River Map", the peony map of fengshen and the interesting and freehand Taiji fish... There is also a "Thousand Mile River and Mountain Map" embroidered by 7 embroiderers in a year and a half, which is 18 meters long and 0.7 meters high, and costs 980,000 yuan.
In addition to classic works such as traditional scrolls and double-sided screens, Zhang Liufeng has always hoped that the application scenarios of Kaifeng embroidery can be continuously broadened, so that embroidery can enter the vision of more people, especially the lives of young people.
To this end, Yihan Embroidery has collected nearly 5,000 embroidery patterns and created the first big data gallery of Embroidery. Every year, the popularity of these patterns will be screened through big data such as clicks, orders, and inquiries, and 15% will be eliminated and 20% new will be added.
The new pattern is designed by the design team and R&D center in Shenzhen and Zhengzhou, drawing on international popular colors and styles, and carrying out innovative design.
In Zhang Liufeng's view, the integration of traditional embroidery culture and modern design concepts, and then innovative expression through modern language, has the opportunity to be accepted by more people, "such embroidery works, both continue the tradition, but also appear younger." ”
Nowadays, Yihan Embroidery has produced embroidered speakers, table lamps, music boxes, silk scarves, ties, bags, notebooks, bookmarks and many other creative "national tide" cultural and creative products, which are sold to more than 100 countries and regions.
Speaking of this, Zhang Liufeng laughed out of the dimples, "Our embroidered speakers and table lamps are very popular on FaceBook. ”
Sense of technology
Young people love the "sense of science and technology", and intangible embroidery can also have
As a Kaifeng girl and also a non-hereditary heir of the embroidery, Zhang Liufeng knows that the spring of the embroidery is far from coming.
She clearly remembers that when she was a child, every family would subsidize their families through embroidery when they were idle. At the age of five or six, she was able to pick up embroidery needles and help her mother embroider a few stitches. Later, many people who embroidered flowers with their mothers went south to work in Guangzhou, Dongguan and other places. Hand embroidery, which is constantly affected by machine embroidery, is declining more and more and has become an undesirable industry.
In 2011, when Zhang Liufeng established Yihan Embroidery, her grandmother and mother did not approve, "Many embroidery masters, embroidery for a lifetime, have not embroidered anything famous." They spend more time doing embroidery than your age. What can you achieve? ”
Zhang Liufeng firmly believed in the idea of insisting on hand embroidery while allowing digitalization and technology to empower intangible cultural heritage.
Under her leadership, Yihan Embroidery has always attached great importance to online sales channels, and network revenue accounts for about 70% of total revenue.
Young people like the sense of technology, how can hand embroidery have? Yihan embroidery has also been exploring.
In recent years, Yihan Embroidery has cooperated with universities to use nanotechnology for the dyeing of silk thread. After three years of countless trial and error, and repeat, today, of the 1786 embroidery colors, nearly 200 can be integrated nanotechnology.
In this regard, Zhang Liufeng was very proud. She picked up the notebook covered with the cover of "Crane Diagram" and said that this pattern was used in embroidery, "It can make these 5 cranes that are eager to fly in different lights show different senses of light." This sense of design and technology is also the direction of our innovation and pursuit. ”
Storytelling
When you place an order, you can see the progress of the work in real time to understand the story behind the embroidery
In Zhengzhou in early April, it is as bright as the embroidery of peony flowers on the cheongsam.
Zhang Liufeng did not have time to appreciate. She still has a lot of things to do.
She hopes that before the end of August, a new feature can be added to the mini program that has been launched - as long as the order is placed, you can see in real time how many ordered works have been completed, how the embroidery girls are embroidered, and what interesting things are happening behind them through a similar video live broadcast, "I hope that more people can understand embroidery, see the value and significance of embroidery, understand the group of embroidery girls and the stories behind them." ”
In the hands of the embroidered lady, everything in the world is possible.
Under their whimsical ideas, Van Gogh's "starry sky map" can have a different kind of splendor, Zhengzhou's landmarks can become embroidery works, giant pandas can also wear small red flowers, wear pink skirts, become small embroidery girls with flying needles, and become delicate and cute "zodiac sign" pandas...
For the future development of the embroidery girl, Zhang Liufeng also has many ideas. She hopes that through aesthetics, color, calligraphy and painting, etiquette and other training, the stereotype of rural women and embroidery girls can be broken, "They have their own ideals, and I also want to continue to help them play their own value." ”
She also planned to let embroidery enter the cultural tourism industry, so that more children can experience embroidery through picking mulberries, adopting silkworm babies, learning to draw silk, dyeing silk thread, etc., understand the story of embroidery, and finally like embroidery.
When the technology of Yihan embroidery is almost done, Zhang Liufeng hopes that she can hold an embroidery industry summit forum, and invite the old predecessors who did not understand what she did to jointly discuss and plan, so that embroidery can truly enter thousands of households.
She believed that that day, like the spring of embroidery, would surely come.