Changan New Energy Pure Electric Brand was officially named "Changan Deep Blue".
At the 2022 Changan Automobile Global Partner Conference held on April 13, Changan Automobile released its latest development strategy, and the new energy brand Changan Deep Blue was also officially unveiled.
For the planning for 2022, Wang Jun, president of Changan Automobile, said that in 2022, Changan Automobile will successively launch 36 new cars, including 19 independent brands (including 9 new products and 10 new products) and 8 new energy products. Wang Jun said that at present, Changan Automobile's new new energy products have officially started, including LUMIN, C385, Avita 11, C673.
Source: Official
In terms of sales forecast, Changan Automobile's overall annual target for 2022 is 2.45 million units, of which 1.857 million are self-owned brands, with a market share target of 11%. In addition, in 2022, Changan hopes to improve the efficiency of resource utilization by optimizing the status of parts and components, and reduce supply chain costs by 5%. At the same time, Changan plans to build 2-3 manufacturing bases overseas within three years and promote headquarters in Europe and North America.
By 2025, Changan Automobile plans to achieve a total sales volume of 4 million vehicles, of which 3 million are Changan brand vehicles and 1.05 million new energy sales, accounting for 35%; in 2030, Changan Automobile's sales will reach 5.5 million, of which 4.5 million will be under the Changan brand, 2.7 million new energy sales will reach 60%, and overseas sales will account for 30%.
Zhu Huarong, chairman of Changan Automobile, said at the meeting that by 2025, Changan Automobile is expected to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation, and accelerate the construction of core capabilities in the field of transformation.
According to public information, Changan New Energy was established in May 2018, although the financing road is quite tortuous, but so far it has successfully completed two rounds of strategic financing, and Changan Automobile has given up its controlling position in the company.
In October 2018, Changan New Energy was publicly listed on the Shanghai United Assets and Equity Exchange to increase its capital. In June 2019, Changan Automobile applied to suspend the termination of the capital increase due to "disagreements with investors". After the adjustment of the capital increase plan, in December 2019, four strategic investors of Nanjing Runke, Changxin Fund, Liangjiang Fund and Southern Industrial Fund entered Changan New Energy, investing a total of 2.84 billion yuan, and Changan Automobile's equity in Changan New Energy was diluted from 100% to 48.95%.
In August 2021, Changan Automobile announced that Changan Automobile intends to carry out internal asset restructuring and transfer some of the company's assets related to the new energy vehicle business, as well as related business and personnel, to Chongqing Changan New Energy Automobile, a wholly-owned subsidiary of the company.
According to the announcement, among the two parties to the asset transfer, the party assigned is "Chongqing Changan Automobile Co., Ltd.", and the party to be transferred is Chongqing Changan New Energy Automobile Technology Co., Ltd., which is a wholly-owned subsidiary of changan automobile, and the company's business scope includes the research and development, production, processing, sales and consulting services of new energy vehicles and parts, motor vehicle charging services and car rental services.
In terms of funds, some of the fixed assets, inventories, other receivables, patents and patent application rights related to the new energy vehicle business owned by Changan were transferred to the new company at audited book value, with a total asset of 1.135 billion yuan.
On the evening of January 18, 2022, Changan Automobile announced that changan new energy, an associate of the company, increased capital and expanded shares in the Shanghai United Property Rights Exchange to introduce investors, and said that it had identified investors. The capital increase raised a total of about 4.977 billion yuan, And Changan Automobile intends to increase its capital by 1.36 billion yuan, and after the completion of the capital increase, the company's shareholding ratio will be diluted from 48.95% to 40.66%. Among the top five capital increasers, Southern Industrial Asset Management plans to increase its capital by 710 million yuan, BOCOM Boyu No. 1 intends to increase its capital by 1 billion yuan, Chengyuan Fund intends to increase its capital by 700 million yuan, and Wuhu Xinshi Xinhong intends to increase its capital by 500 million yuan.
In 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year; the sales of new energy vehicles exceeded 100,000 units, entering the top ten in the industry; and overseas exports exceeded 100,000 units, a new high for three consecutive years.
On April 8, 2022, Changan Automobile announced its production and sales, and from January to March, Changan Automobile sold 651,500 units, an increase of 1.63% year-on-year; its own brand sales of 529,400 units, an increase of 1.30% year-on-year; and its sales of autonomous passenger cars were 363,300 units, a decrease of 1.34% year-on-year.
Among them, in March, Chongqing Changan produced 110246 vehicles and sales of 108192 vehicles, an increase of 36.72% year-on-year; cumulative sales from January to March were 283277 vehicles, an increase of 6.43% year-on-year. Hebei Chang'an produced 10,454 units in March, down 5.23% year-on-year, with sales of 13,246 units, up 4.04% year-on-year; cumulative sales from January to March were 47,455 units, up 74.63% year-on-year.
Hefei Changan produced 20,712 vehicles in March, down 14.98% year-on-year, with sales of 22,252 units, down 25.36% year-on-year; cumulative sales from January to March were 69,340 units, down 28.63% year-on-year. The joint venture brand Changan Ford produced 23,541 units in March, up 19.76% year-on-year, and sold 23,500 units, up 0.64% year-on-year; sales from January to March were 60,287 units, down 6.39% year-on-year.
Changan Mazda produced 8,280 units in March, down 17.60% year-on-year, with sales of 11,170 units, up 0.01% year-on-year; sales from January to March were 41,017 units, up 39.90% year-on-year. Changan Automobile's sales in March were 226675 units, up 9.28% year-on-year, and sales were 226104 units, up 4.3% year-on-year; cumulative sales from January to March were 651493 units, up 1.63% year-on-year.
CICC pointed out that the supply of chips has affected the company's current production and sales, but Changan Automobile's license plate volume performance is strong, the order for independent new cars is strong, and the joint venture brand is relatively stable, still maintaining a destocking rhythm of wholesale greater than production. Under the strong product cycle, with the accelerated development of smart electric vehicles and the continuous promotion of the group-level cost reduction and efficiency increase strategy, the profitability of subsequent companies is expected to continue to be released.