Who says domestic cars can't? According to the data recently released by the Association of Passenger Vehicles, the car market in March ushered in a big change, and Nissan Xuanyi, which has been winning the top spot in the car market, has finally planted a heel this time, and the position of the crown is not guaranteed. The model that replaces it is a pure electric scooter from our domestic brand: Wuling Hongguang MINIEV.
According to the data, the domestic narrow passenger car market sales reached 1.579 million units in March, although the year-on-year decline was 10.5%, but compared with February, it still increased by 25.6% month-on-month, and the degree of decline is still within the accepted range.
In terms of segmentation, in the car market, Nissan Xuanyi's sales in March were 30,240 units, down 31.6% year-on-year, losing the position of the top seller and ranking second in the list; and the Hongguang MINIEV we mentioned at the beginning was based on the exaggerated sales of 41980 vehicles, a year-on-year increase of 42.7%, winning the top spot in the car market.
In fact, Hongguang MINIEV can win the sales crown of the car camp, which is also expected in the small editor' view, after all, its sales have not been bad before, in addition to ranking the top of domestic new energy vehicle sales, it will occasionally surpass all cars including Xuanyi and Langyi, becoming the first. However, in the early stage of listing, Hongguang MINIEV was not optimistic due to its small size, simple appearance, general endurance and other reasons, but with the price of the people and the positioning of the scooter accurately grasped, it won the love of more and more young people, wage earners, and ordinary people, and the sales volume gradually became higher, and the follow-up became an existing explosive model.
According to last year's data, the cumulative sales of Hongguang MINIEV in 2021 reached 426482 vehicles, second only to Nissan Xuanyi, which is known as the "family car harvester". And in the new energy market, Hongguang MINIEV is also the monopoly of new energy sales for a long time. In the case of today's rising oil prices and the general price increase of new energy vehicles, the people-friendly Positioning of Hongguang MINIEV will undoubtedly be favored by more and more consumers.
It is worth mentioning that the Hongguang MINIEV family also ushered in a new face in April - Hongguang MINIEV GAMEBOY, although the price came to 5.58-6.98 million, but the car's product strength has also been comprehensively improved, including size, configuration, performance, endurance, etc. have been upgraded, the appearance has also been targeted optimization, combined with the "LING LAB" personalized customization platform specially created for it, only during the blind booking period, the order volume has exceeded 30,000 units, obviously, Hongguang MINIEV really hits the eye for the needs of contemporary young people.
Finally, you need to know that in March, Hongguang MINIEV GAMEBOY has not yet been listed, so the sales statistics only include ordinary models and macaron models. That is to say, coupled with the addition of Hongguang MINIEV GAMEBOY sales, it is not surprising that Hongguang MINIEV GAMEBOY in April will be a very exaggerated achievement. Of course, what is the reality? We'll see.