Today, a netizen sent me a few pictures of his offline physical store, asking me to help see if this kind of visual merchandising can attract customers? And how to carry out online and offline publicity and drainage?
Take a quick look at the visual imagination space full of style.
First, how the visual appearance of the façade
Does the vision of the door that sees these have a certain visual impact and the desire to enter the store? Let me first talk about my views, we often walk on the street is not to see whether it is domestic and foreign mobile phone brands, first of all, the integration of visual from the marketing point of view, one is the visual impact is very large, the other is to feel particularly conspicuous, the whole space looks at the past is very bright and generous feeling.
Just said is to sell the new machine visual display, generally speaking to do the mobile phone after the market, such as: film, maintenance, accessories and the like the entire visual is messy, some people will definitely say, that such a mess is not a sense of design, this is just the opposite, repair mobile phones and other façade images are able to put the entire space can be used to display are plastered with advertising, the other is from the external space to the interior space needs to be bright needed is the visual impact, under normal circumstances, Visual impact and high spatial brightness will attract between 20% and 30% more target people than the general brightness, and sales are naturally proportional, this data is what I have communicated with many mobile phone repair bosses.
The above pictures, when I look at the past, the first thing I think of is rejuvenation, which belongs to the anime style that Z generation young people especially like, and it is easy to attract young people.
Second, the following is the record of my conversation with my boss:
Mobile phone brother: big win hello, now I have been operating for 3 months, monthly revenue of about 20,000, did not meet my original expectations, now I want to do a big activity to pull my popularity and spread, I am positioning the high-end crowd, mainly with high-quality products and meticulous services to impress customers, such positioning is feasible?
Big win: I probably looked at it, my own idea that your small appliances, mobile phone cases, data cables, mobile phone accessories and the like will be affected by the impact of the network is relatively large, may be mobile phone film, and accessories plus maintenance and the like this is mainly service plus product impact is not large, the main service wins Well, it is impossible for everyone to buy back their own maintenance, your crowd is mainly this category.
About the activity of this offline activity, I see that you have to do free film, you can also add for example, the whole field of goods can do a discount activity, the other is to engage in a circle of friends forwarding discount, who helps you forward a 50% discount, the early stage is to do more activities, plus customer WeChat, circle of friends and more send some mobile phone care or buy accessories to avoid lightning some small knowledge, increase customer stickiness.
You can put some Ads for Tencent's Circle of Friends in the same city, which can also attract a part of the crowd.
I looked at your decoration style, the main thing about your crowd is to position the younger crowd, this is nothing more than to go to the short video platform or B station and other platforms to promote more mainly to do the same city customers, all back to your private domain pool.
You just told me about the mobile phone repair this piece of online is not good to carry out business, this is not the right idea, there are now a lot of rapid repair platforms appear, a kind of you enter their platform, digest the customers they sent over, just said, you have now covered the three corners of the city facade, then you can carry out as a business.
In addition, you are to carry out their own to attract customer traffic in the same city, your area coverage around, you can go to the door to retrieve the mobile phone, after repair, delivery to the door, the other is the place where you are not good to cover, you can also send your peers to repair the processing, peers to do a mutual reverse flow, so as to ensure that you can reverse the flow from the line to the offline passenger flow, you can perfectly digest it, will not be because of the distance, everyone feels inconvenient, after all, mobile phone maintenance and other products, everyone actually still likes to watch you get, Involving some privacy, this is the most important place for many consumers, how can you do it to reassure customers, this is the key point, the most important issue.
Well, big win to share here today, look forward to your likes, retweets, comments.
I am a big win, only talk about dry goods, do not talk nonsense, pay attention to me