Imagine that you come home, want to prepare a sumptuous dinner party, walk into the kitchen, voice control AI large-screen refrigerator to play the recipes you want to see, open the AI gas stove, AI range hood automatically realize smoke exhaust, and at the same time linkage AI steamer to open the cooking mode... Yun mi, which has always been the pioneer of the whole house Internet smart home, has outlined such a smart kitchen life scene for consumers.
Recently, Yunmi and JD.com opened the Milano smart kitchen set special session, known as the exclusive customized kitchen set intelligent solution for Chinese families, at a price of 11999 yuan to let consumers taste the experience upgrade brought by the smart interconnection of the whole house.
It is understood that the Yunmi smart kitchen set contains a variety of different combinations such as AI gas stove, AI range hood, AI gas water heater, AI large-screen refrigerator, AI steaming machine, AI dishwasher and so on. In addition to the basic functions, its networking and AI capabilities should be fresher for consumers.
For example, the AI hood, which is equipped with an infrared somatosensory system, can be used for AI intelligent gesture recognition, and only need to raise your hand and wave it lightly, you can effectively control the smoke machine. AI smart cleaning function, after 60h of continuous work, its AI smart cleaning function button will continue to flash to remind the cleaning smoke machine, the user can open the smart cleaning for 3 seconds.
In addition, the intelligent interconnection of the smoke stove is equipped with fire monitoring, as long as the stove is opened to cook, the smoke machine is automatically opened synchronously to achieve intelligent smoke exhaust. AI gas stove can be intelligently interconnected with APP and can remotely monitor the use of gas stoves.
The most controversial is the Yunmi AI gas water heater, which is known as having skin-suppressing black technology, equipped with a quadruple bacteriostatic filtration system, which can effectively inhibit E. coli and Staphylococcus aureus and ensure people's water health, especially for maternal and infant sensitive muscle groups.
At the same time, Yun Mi claimed that the purchase of this kitchen set can not only enjoy unified delivery to the door, free installation and VIP customer service exclusive services, but also 15% cheaper than single purchase.
However, according to Yunmi's latest financial report for the fourth quarter and full year of 2021, it is facing the test of the decline in its smart home business.
According to the financial report, Yunmi's revenue in the fourth quarter of 2021 was 1.333 billion yuan, down 29.44% year-on-year; Net profit was 22.7 million yuan, a sharp decrease of 79.48% year-on-year. In terms of annual results, Yunmi's revenue in 2021 was about 5.304 billion yuan, down 8.96% year-on-year; Net profit was 88.605 million yuan, down 48.88% year-on-year.
The financial report also mentioned that Yunmi expects revenue in the first quarter of 2022 to be between 680 million yuan and 730 million yuan, compared with its decline in the same period last year between 41.88% and 45.86%.
Yun Mi, who started with a water purifier, may not be as easy as imagined to stand firm in a smart home in the whole house.
In 2014, Yun mi was established in Foshan, Guangdong Province, only 4 years and 4 months to successfully list on the NASDAQ in the United States, Yun Mi Technology founder, CEO Chen Xiaoping once said that his goal is "three points of the world has Yun Mi", and said that Yun Mi's product categories will not be blindly diversified, Yun Mi has now done a complete layout of products, the next is to continue to do product iteration, to achieve experience upgrades.
In fact, after the establishment of Yunmi in 2014, it gradually developed and grew behind the Xiaomi ecological chain system, opening up the market at the earliest through the production of small household appliances such as Xiaomi water purifiers, and began to turn to the field of whole-house Internet home appliances in 2016, and gradually "de-milletized." Nowadays, its product categories have reached more than 60 kinds, from TVs, refrigerators, washing machines, to sweeping robots, routers and various smart small household appliances.
In other words, in the nearly 8 years since its establishment, Yunmi has expanded at least 8 product lines on average every year.
However, in the process, the growth of the number of new home users of Yunmi is weak, showing "either stagnant growth or negative growth". In the past five fiscal quarters, the growth rate of the number of new household users of Yun mi has been -16.67%, 0.00%, -40.00%, 0.00% and -40.00%, respectively.
The latest financial report shows that the revenue of its water purifier business in 2021 is 742.9 million yuan, while in 2020 this figure is 883.3 million yuan, down 15.9%. As the market for small household appliances and cleaning home appliances shrinks, Yunmi's multi-product line business has suffered a decline. This time, it is logical that Yun Mi will shift the focus to the kitchen appliance set.
However, Yun mi in the continuous research and development of smart home new products at the same time, should also pay more attention to product quality and service issues, in the black cat complaint platform, involving Yun Mi complaints a total of up to 907, and netizens on Yun Mi complaints are mainly poor product quality, poor service attitude, three packages are not in place and do not ship, etc.
At a time when haier, Midea, Huawei, Apple and other giants have entered the whole house intelligent market, for Yunmi and its founder Chen Xiaoping, the top priority is to carefully tap user needs and polish products, serve users well, and improve anti-risk capabilities. Otherwise, how to do product iteration, it is more difficult to gain the recognition or praise of the vast majority of users.