With the changes in domestic travel modes and the upgrading of demand in different scenarios, more and more practitioners not only pursue large space, strong power, and high configuration, but also consider the flexibility, safety and comfort, convenient control in the actual experience, and more importantly, the required configuration can be complete and the price can be put in place in one step, but there are not many models that can meet these requirements, especially in the 100,000-150,000-level market segment, not to mention automatic transmission products. With the re-focus of Ruifeng Automobile on the MPV market, such a market situation will be effectively solved, and the user's expectations for automatic MPV will also be met.
On November 15, ruifeng M4, as its "façade responsibility", was sold at a unified price of 129,800 yuan. The launch of the Swisswind M4 automatic transmission inherits the high standard quality control of Ruifeng Automobile, and shows the persistence and innovation of the "new domestic product" standard in positioning, marketing and user value, and is committed to becoming a "domestic product model" in the 100,000-150,000 yuan MPV market segment.
To fill the gap in the market products, the commercial MPV of the automatic transmission within 150,000 yuan
At present, whether it is an independent brand or a joint venture brand, it has continued to exert efforts in the field of MPV, and the domestic MPV market will enter a period of intensive release of a hundred flowers. However, in the mainstream price range of 10-15 million yuan, most products are still stuck in the manual gear stage due to cost considerations. At present, in the commercial market, there is only the Chase G10, an automatic MPV priced at 157,800 yuan, and the price is much higher than that of the 129,800 Ruifeng M4 automatic transmission, and the threshold for consumers to start is relatively high.
Ruifeng Automobile, positioned as a "high-value travel solution service provider", continues to deepen the MPV field and improve its product layout to meet the multi-scenario travel needs of the MPV market. Nowadays, Ruifeng Automobile with Ruifeng M4 automatic gear accurately cut into the range of 100,000-150,000 yuan, providing a "one-step in place without entanglement" car purchase option, and with a unified price of 129,800 yuan, it has reduced the user's entry threshold and become a medium and large MPV with automatic transmission within 150,000 yuan.
With the addition of the Swisswind M4 automatic transmission, it will further expand and improve the product layout of the "M series" of The Swisswind Automobile, and form a linkage effect with the Swisswind M3. With the leading multi-scenario application and super high cost performance of the same level, it occupies an advantage in various market segments of commercial MPV, and shows the reputation and image of Ruifeng Automobile for the Chinese people with its eye-catching market performance and user feedback.
Online and offline direct sales, price transparency and unified opening a new era of marketing
For a long time, the automobile consumer market has been plagued by different price systems, and the crazy price increase of hot-selling models and the quotation of unsalable models have occurred repeatedly, resulting in the concept of "price trap" has penetrated into the minds of consumers. The model of direct sales and unified price adopted by the new power brands has harvested wave after wave of consumers' goodwill.
In order to solve the pain points of opaque consumption and better benefit consumers, Ruifeng M4 automatic transmission adopts the innovative marketing form of online ordering, unified price and offline car pick-up, with a unified retail price of 129,800, to truly realize the transparency of car purchase consumption, use the direct sales of manufacturers to break down price barriers, and allow users to achieve a new experience of car purchase in one step. As long as you enter the exclusive car purchase channel of the Ruifeng M4 automatic gear in Ruifeng Automobile, you can not only directly select 129,800 models, but also freely select according to specific needs, and complete orders with online payment, making it easier and more convenient to buy a car.
With the development of Internet e-commerce and the improvement of online channels, the automobile consumer market will become more and more transparent, which will bring a new experience to China's automotive industry and automobile consumers. The marketing innovation adopted by the Ruifeng M4 automatic gear based on the user's point of view is once again at the forefront of the industry for the domestic MPV market.
Based on the new power combination, it has been comprehensively upgraded to create a new domestic model of MPV
As the "self-strengthening brother" of the M series of Ruifeng Automobile, the Ruifeng M4 automatic transmission not only inherits the product strength advantages of flexible space, comfort and high safety, but also greatly improves the power performance, comprehensively refreshes the cognition of commercial MPV automatic models, and also makes more consumers feel the responsibility and mission as a "new domestic product".
What is "self" and "strong", embodied in the new power combination of Ruifeng M4 automatic transmission, 2.0TGDI+6AT has created a maximum power of 163kW, a maximum torque of 385N·m performance experience, of which, the 2.0TGDI engine adopts turbocharging, direct injection in the cylinder and other mainstream technologies, with low speed and large torque, high speed and strong power explosion advantages, 1500 low speed can burst out maximum torque, to ensure abundant power output The newly equipped 6AT gearbox has been fully validated by the market, with high efficiency, easy maintenance, light weight and reliable quality.
In the intelligent configuration is not inferior, equipped with the intelligent car networking system, with online music, online video and other entertainment functions, and provide autoNavi navigation, weather query, fuel early warning and other travel services. In addition, thanks to the blessing of iFLYTEK Intelligent Voice, it can also provide users with full-time, full-speed and full-coverage voice operations. After downloading the Ruifeng Auto APP to bind the vehicle, users can remotely control and query the vehicle anytime and anywhere, such as remotely checking the remaining fuel, mileage, mileage, tire pressure, door and window status, etc., so that the car is more worry-free, convenient and at ease.
Of course, in terms of space and safety, it still maintains its traditional advantages, and can cope with multiple layout purposes and multi-scenario applications. In terms of space, with 5200X1890X1980mm of spacious space and 3080mm of ultra-long wheelbase, coupled with a variety of flexible combinations of seats, easily take into account the needs of passengers, freight and other vehicles, becoming a multi-purpose partner of one car; in terms of safety, the proportion of high-strength steel body is as high as 68%, and the standard ESC body stability system, HSA ramp start assistance system, optional LDWS lane departure warning and other active safety configurations have been built for car owners to build a safe driving fortress. Of course, the new car also enjoys the quality assurance policy of Ruifeng Automobile's core components of 5 years and 200,000 kilometers, which truly solves the user's worries.
With 20 years of professional precipitation in the MPV market, Ruifeng Automobile has grasped the vane of new domestic goods and the car demand of automatic MPV, and launched the Ruifeng M4 automatic transmission. At the same time, in the new innovative marketing model, it also creates a highly transparent car buying experience. Under the trend of creating new MPV domestic products, Ruifeng Automobile will continue to launch more MPV products that meet the new domestic product standards, bringing users more and more convenient products and services and new experiences