Hongqi's unique brand history is blessed
If the upper limit of Hongqi LS7 depends on the strength of the product itself, then it must be the brand that determines the lower limit of Hongqi LS7.
In fact, the level reflected by the red flag is not only manifested in models such as CA72, CA770 or Hongqi L5, but also the identity and status symbolized by the red flag have been well known and recognized by the Chinese people for a long time. In that era when the car privatization policy was not yet liberalized, Hongqi had no shortage of classic passenger car products.
The image of Hongqi's high-end administrative and commercial vehicles has taken root in the hearts of the Chinese people, and with the continuous improvement and strengthening of the comprehensive product strength of Hongqi in recent years, Hongqi has subtly become the carrier of the Chinese dream of "industrial power" and "automobile power" in the hearts of countless Chinese people.
Of course, as the big brother and vanguard of the domestic camp, Hongqi is known as the "eldest son of the republic's car", which not only carries the mission of "revitalizing the national automobile", but also shoulders the historical responsibility of "letting the people drive a good car".
Looking back on the past, Hongqi has always been the peak of the high-end road, and its brilliant journey makes people have no reason not to believe in Hongqi, and it also makes people look forward to what kind of new heights Hongqi will create again, another milestone product of Hongqi, Hongqi LS7.
Hongqi LS7 positions the family's new flagship SUV
The naming method of the new car and the current family SUV is different, the Hongqi brand SUV currently on sale is mostly prefixed with "HS", while the LS7 is the beginning of the "LS", sensitive consumers see "LS" will inevitably think of the "L" beginning with the national treasure sedan "L5". In line with the product law that the "L" series is higher than the "H" series, it can be determined that the positioning of the LS7 will be above the SUV currently on sale by Hongqi, so the LS7 can be defined as the new flagship SUV of the family.
In addition, the same conclusion can be drawn from the size of the judgment. The Hongqi LS7 has reached a staggering 5695/2095/1985mm in length, width and height, and the wheelbase has reached 3309mm. As an SUV model, the length and wheelbase have basically reached the level of the D-class sedan, and the size is evident.
Judging from the body data, even compared with the current pure electric flagship SUV - Hongqi E-HS9, the Faw-Hongqi LS7 is easy to win, there is no suspense. Although the size of the Hongqi E-HS9 is still a good performance in the market of large SUVs of the same level, it is inevitable that there will be some small witches under the horizontal evaluation of LS7.
The identity of the new flagship of the Hongqi LS7 family has been confirmed, and it has also filled the gap in the Hongqi large fuel SUV products, and is destined to sit firmly in the top position of the Hongqi SUV family. From the perspective of strategic layout, Hongqi LS7 and Hongqi E-HS9 have formed a "petro-electric gemini" of large SUVs.
Therefore, the Hongqi LS7 is the existence of the current domestic camp fuel SUV ceiling, and it is the first and only full-size hardcore SUV that will be mass-produced and listed. "Striving for the first, ensuring advanced" is more in line with the style of Hongqi, and is also very suitable for the brand positioning of China Hongqi. To some extent, Hongqi represents the face of China's state-owned automobile companies and is also a business card of China's automobile industry in the global market, so the product significance of Hongqi LS7 is extraordinary, after all, the real opponent of the new car is basically imported luxury models, such as BMW X7, Mercedes-Benz GLS, Lincoln Navigator, etc.
However, although it is also a large SUV, in terms of size data, the Hongqi LS7 is still better than the so-called imported large luxury model. Through data comparison, it can be found that LS7 maintains a crushing lead in various size data, and the majestic aura is also born. It can be seen that The Red Flag LS7 is not only in the domestic camp, but even in the global market, the Red Flag LS7 also has unique advantages.
Red Flag LS7 Appreciation: Magnificent, Magnificent
First of all, the size performance has explained everything, and the size is to let people perceive the momentum and charm of the vehicle at the first glance. In contrast, the exterior design allows people to fall into its mighty posture under close-up tasting and repeated observation.
The vehicle's shape is everywhere to highlight the design theme of honor and majesty and oriental beauty. The Hongqi family-style straight waterfall grille has the inspiration of the top beams and pillars of traditional Chinese architecture, and has the meaning of "establishing the heavens and the earth, swallowing mountains and rivers".
The through-line flag that connects the grille and the hood is the highlight of the Hongqi model, and the design has also been applied to the Hongqi LS7, which is the finishing touch on the front face. The red flag "flutters", with the peaceful scenery of mountains and rivers, and the artistic conception of red light shining, which is the beauty of typical Chinese elements.
The light groups on both sides adopt a suspension type and a flying wing design. In Chinese culture, there is a saying of "Kunpeng" since ancient times, and the lantern group of Hongqi LS7 is like the "Kunpeng" that soars high and soars into the sky, which means majestic and vigorous, and has the meaning of Hongqi and the Chinese automobile industry step by step.
On the side, this is exactly a textbook aura of large SUV, all the lines are "telling tough", all the contours show the dignified, atmospheric, calm, upright look of the vehicle. It can be clearly seen that the upper and lower edges of the windows of the Hongqi LS7 are always parallel from the A column to the D column, without a single arc or bend. This design has been used in Cullinan, range rover and BMW X7. Hongqi officially gave the design the connotation of "accompanying the protection and moving forward with determination".
The flank flag of the Hongqi LS7 has been upgraded on the basis of the original L-series models. In terms of visual experience, the new flag is longer, flatter and more three-dimensional than the old flag, with a stronger enterprising spirit and high head.
In addition, the most important point on the side of the body is the shield wheel. The dense all-aluminum alloy bright color wheels themselves are eye-catching enough, and the key new wheel rim cover uses the exclusive sunflower logo of the Hongqi L series model, and the flagship positioning is clear at a glance, which is an absolute status symbol.
The rear of the car is decorated with a combination of through-type taillights and through-type chrome plating, and the taillight cavity has a design similar to the petals of the sunflower, and the three-dimensional sense and layering are born. In addition, the rear bumper of the new car still uses a similar chrome design, and the entire design pattern is homologous to the rear height of the Hongqi L5, which is the continuation of the classic and the maintenance of the "extraordinary" of the Hongqi. The exhaust system was chosen to be hidden under the body.
From the design of Hongqi LS7, there are many elements of the Hongqi L family, but also the rendering of Chinese style, and at the same time, there are also imported luxury brands of the same level that do not have, which can cater to the tone of the oriental beauty of the Chinese people. This is the unique design capital of the Red Flag LS7, and it is also the capital that can compete with the BMW X7, Mercedes-Benz GLS, Lincoln Navigator and the like.
summary
Hongqi LS7 is a full-size luxury SUV that has never been seen in the domestic sequence, which is a masterpiece that is crucial to raising the upper limit of the Hongqi brand, and it is also a symbol and milestone of the advancement of the national automobile industry. It marks the "from 0 to 1" of the domestic large fuel SUV market, and also indicates that domestic manufacturing has officially entered the high-end market. From the perspective of product positioning and appearance design of Hongqi LS7, the new car has enough strength to shake the established pattern of imported full-size SUVs. The new car is about to be launched, what kind of pricing do you think matches its positioning? (Text: Pacific Auto Network Huang Zengjian)