At this point, Changan has added a sub-brand specializing in the new energy market. Deep Blue will also join the CHN platform alliance, Avita, which focuses on the high-end market, and the UNI brand that has transformed into an electrified company, to become the pioneer of Changan Automobile's third venture.
Looking at China, it is not uncommon for domestic auto giants such as Changan to play "frequent trumpets", such as Geely, SAIC, Dongfeng, GAC, and BAIC, relying on this "electrification brand" that deliberately keeps a distance in image to lead the future electrification transformation. Whether it is high-end, mid-range or entry-level, it is necessary to make sufficient efforts in the new energy vehicle market where the incremental potential is far from peaking.
And Changan Automobile, which has gone through decades of independent car manufacturing, will this time become one of the few car companies that will survive in the future?
Accelerating the survival of the fittest, the world needs new brands
I don't know when it started, whenever a new brand came out, there will always be media peers at the beginning of the question: "Does the world need a new car brand?" ”
In the era of stable pattern of fuel vehicles, such doubts are still meaningful, after all, latecomers need to find ecological niches that will not be replaced in the short term in the mature market ecology, and make different styles from others before they have a chance to survive.
But in today's era of change, I am afraid that no one will hold such a vision to see new brands mushrooming. The future travel picture depicted by electrification and intelligence is rich in connotation, and the traditional car companies of the older generation are no longer enough to sit firmly on the Diaoyutai and rely on the capital accumulated in the oil truck era to live a peaceful life.
Looking at the guests next door, seeing their own building about to collapse, in this world where the survival of the fittest presses the fast-forward button, no one will wait for the old brand to keep up with all this.
At this time, if you look at Changan Automobile, you will find that the new energy business, which has always been low-key, has finally become the strategic direction of Changan Automobile's determined transformation after the birth of Avita. In addition to the high-end brands that occupy the commanding heights of brand image and profit margins, there is also a 100,000-300,000 mainstream passenger car market with huge volume and potential that cannot be underestimated, which requires Changan to do its best to seize the opportunity.
At present, Geely Geometry, SAIC Feifan, GAC Aean on behalf of traditional car companies took the lead in stationing here, the new forces of Xiaopeng, Nezha, Weima and so on also have a certain market appeal, the original main attack on high-end Weilai and Tesla, but also coveted this field for a long time, ready to decentralize technology to play a scale effect. If Changan wants to make a difference here, it is undoubtedly appropriate to open a new brand that is differentiated from Avita and at the same time uses intelligent fuel to replace the market.
In fact, Changan's value proposition for Deep Blue is also as mentioned earlier - innovative reconstruction, internet of everything, experience free, low-carbon life, and target users for the Z generation group. This generation of consumers is more receptive to avant-garde design, has a much higher demand for connectivity than the older generation, and attaches great importance to user experience and innovation genes. And in the face of the endurance anxiety caused by electrification, they are not blindly considerate, but prefer to provide more diverse choices, so that they can make accurate decisions based on the reality of life.
For the Changan New Energy team, which has been acting in a low-key manner for more than 20 years, making friends with such consumers will be a great opportunity to show their fists.
All in electric drive, all-energy strike
In order to achieve strategic transformation, it is not enough to shout slogans to express determination, "technology foundation" is the foundation of the entire future building. Whether the technology is strong or not is related to the stability of the foundation. Chang'an has been preparing for this for more than twenty years, and now it is time to accumulate thick and thin.
From the perspective of technical route, the core of Changan Deep Blue's all-electric digital platform lies in the word "electric drive". Taking the C385, the first model based on the EPA1 platform, as an example, the main four high attributes in terms of product strength are: pure electric drive high efficiency, rear drive/four-wheel drive high performance, domain control integration high intelligence, three layers of protection and high safety.
Among them, the high efficiency of electric drive is divided into two parts here in Chang'an Deep Blue. Among them, the new generation of seven-in-one ultra-collector electric drive system adopts five core technologies of eight-layer flat wire winding, rotor double V topology configuration, ultra-low resistance wire, adaptive control algorithm, and low resistance topology optimization, achieving the highest efficiency of the system ≥ 95%. After combining charging efficiency, battery charge and discharge efficiency, energy recovery efficiency and many other factors, Changan Deep Blue can achieve the power system electrical efficiency to 78% higher than the mainstream level of the industry.
As for high performance, the motion gene of the rear-drive single motor naturally need not be said, and many manufacturers also use this as a hard currency to enhance product positioning. The single-motor version of the C385 has a maximum power of 190 kW and the measured acceleration of 100 km/h takes only 5.9 s. If there are higher requirements for performance, you can choose a high-end version that supports the expansion of dual motors and four-wheel drive, with the H-arm multi-link independent suspension system, and the low center of gravity of 50:50 before and after the golden shaft-to-load ratio, the degree of stimulation that can be enjoyed is only increasing.
It is worth mentioning that Changan Deep Blue attaches great importance to the importance of electric drive for the driving experience, but it does not stick to the BEV route for the source of electricity. It is true that the C385 pure electric version can achieve the CLTC working condition endurance to the level of 700 +km, but in the face of consumers' near-endless endurance anxiety, Changan Deep Blue still came up with two compatible solutions of hydrogen electric version and extended range version.
The former is not only equal in terms of endurance, but also has a 3-minute super fast replenishment. The latter has a pure electric endurance of 200km+ and a comprehensive endurance of 1200km+, and can control the fuel consumption of the feeder within 4.5L/100km.
This style of perfection and striving to keep water leaks can obviously be seen as Chang'an still has a little caution in its heart in the face of transformation. However, in this impetuous environment of "change is not complete, it is completely unchangeable", the prudence here can be seen as a precise control of the future.
After all, before the battery ushered in a revolutionary technological breakthrough, electro-drive has shown enough competitiveness, as long as it is in line with the general direction of market development, the choice of energy should be left to the consumers themselves, rather than selectively abandoning a part of the user.
Don't break or stand, aim to go thousands of miles
In terms of intelligence, the technological breakthrough of Changan Deep Blue is also worth digging deeper. The EPA1 platform adopts the latest generation of domain control electronic and electrical architecture, which is divided into three major sections: vehicle control domain, cockpit domain and self-driving domain, equipped with the most advanced Qualcomm 8155 chip platform, which supports the global speed OTA sensorless upgrade, and can achieve L4 level intelligent driving up to the highest level.
Compared with the more and more diverse ECU chips in the era of fuel vehicles, and the distributed architecture composed of more and more complex CAN/LIN buses, the integration of the domain-controlled electronic and electrical architecture is higher, the data processing is more efficient and accurate, and it can better meet the more intelligent attributes given to the car by the future development of science and technology.
In order to deal with the security risks of the information age, Changan Deep Blue's EPA1 platform not only provides comprehensive physical protection, but also regards data security as a top priority. Through five layers of defense-in-depth strategy + a set of privacy protection policies that completely cover the car, cloud and mobile terminals, an information security barrier to protect privacy is built.
Such a breakthrough is Changan Automobile's initiative before the times in the market changes and the upgrading of consumer demand. Although the million-level fuel vehicle market base in the past has made Changan one of the first-line Chinese brands, it has not provided a strong new growth point compared with the overly low-key new energy business. A pure electric mini-car accounts for 70% of new energy sales, the profit is already meager, if you can not jump out of the seemingly people-friendly sweet trap in time, it will only make your next new energy road into passivity.
It is gratifying that the transformation strategy that Changan has come up with in one breath will not only have sufficient technical strength to support, but also will be accompanied by as many as 36 new products to be put on the market one after another, and the technology dividend will gradually penetrate into energy types such as pure electricity, plug-in hybrid, hydrogen, sedans, SUVs, pickup trucks, commercial vehicles and other model categories, as well as the mainstream consumer market in the entry-level to high-end luxury full-level fields.
Behind this posture of ten thousand arrows is Chang'an's tense crisis awareness at all times, and it is also the ambition of "1.05 million new energy production and sales in 2025 and 2.7 million new energy production and sales in 2030", and it is also the time to wait for me under the fierce transformation of electrification. In the face of the unprecedented changes in the automobile industry in the past, how to draw its own deep blueprint on the blank canvas, Changan, which is determined to be more powerful, will not disappoint consumers.
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