"Welcome to the 20th Anniversary of striving for a new century"
The first Xiang embroidery competition in Kaifu Shaping Street was launched
Hunan Daily, New Hunan Client, April 29 (Reporter Zhang Yijia Correspondent Liang Qian) At 9 o'clock this morning, at the Xiang embroidery cultural square in Shaping Street, Kaifu District, Changsha City, a long song of Xiang embroidery opened the prelude to the Xiang embroidery works competition. The theme of the competition is "Welcoming the 20th Anniversary of striving for a new century". It is guided by changsha municipal bureau of culture, tourism, radio and television, publicity department of Kaifu district party committee, kaifu district bureau of culture, tourism and sports, and sponsored by shaping street working committee and office, and invites major Xiang embroidery enterprises and individuals in the jurisdiction to participate in large-scale cultural events.
Xiang embroidery is a national intangible cultural heritage, as the origin of Chinese Xiang embroidery, Shaping Street carefully continues the traditional context, with affection to do a good job in the protection and inheritance of Xiang embroidery culture, through static + dynamic protection, inherit Xiang embroidery culture; online + offline marketing, expand the Xiang embroidery market; support + support development, enhance the strength of Xiang embroidery, especially "beautiful countryside to enjoy Shaping" 2020 Shaping Street First Rural Tourism Festival, 2021 "inherit red gene, embroidery for a hundred years of glory" theme red Xiang embroidery exhibition successfully held, For the inheritance and development of Xiang embroidery, a broader cultural inheritance platform has been built, a stronger cultural experience atmosphere has been created, and a more diversified market consumption scene has been activated.
The competition will last from now until the end of September, including works collection, evaluation, exhibition and other links, aiming to evaluate a number of Xiang embroidery works that fully reflect the new era, new style and new life, show the unique charm of Shaping Xiang embroidery technology "embroidered peanut fragrance, embroidered birds can hear, embroidery tigers can run, embroidery people can convey the gods", highlight the high appearance of Shaping Xiang embroidery industry "following the party, feeling the gratitude of the party", helping to transform cultural values into practical values, promoting resource advantages into industrial advantages, and realizing the in-depth integration and development of culture and tourism.
Deng Yichun, secretary of the Shaping Street Working Committee, said: "We will take this event as a new starting point, further take Shaping Xiang embroidery as an important part of enriching the connotation of Shaping culture, let the intangible cultural heritage be inherited in the deep integration of culture and tourism, and contribute to the 'strong provincial capital' strategy!" ”
At the scene, Yuan Shengchao, director of the Resource Development Division of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, read out the competition plan and process, and Su Zhili, chairman of Xiangxiu and Xiangxiu, read the commitment to participate on behalf of the participants. At the end of the ceremony, the city leaders jointly took the stage to launch the competition.
After the launching ceremony, the guests visited the embroidery activities of the embroidered women, learned in detail about the past and present lives of the intangible embroidery, watched the finger kung fu of the embroidery women's flying needles at close range, and felt the unique artistic charm of the Xiang embroidery works. The competition will select 50 outstanding works and select the exhibits to be held for the public to appreciate.