Today's beginning is the story of a "lucky guy".
In 1860, The 32-year-old Italian youth, Gaspare Campari, opened a café in the small town of Novara, 50 kilometers west of Milan, selling his own liqueur. Within a few years of the comfortable days, his wife and daughter died—and at this point in the story, the word luck has nothing to do with it.
It was not until later that the remarried Gaspare moved to Milan with his second wife. In Milan, he was lucky enough to buy a coffee shop near the Duomo.
If you've ever been to Milan, you'll know that next door to the Duomo is a magnificent landmark – the Galleria Vittorio Emanuele II (Galleria Vittorio II) with its four-storey double arcade and a huge glass dome.
The reason why Gaspare is "lucky" is that the shop he bought is here. At that time, the municipality of Milan wanted to obtain land rights to build the Galleria Vittorio Emanuele II, and Gaspare had the right to open a shop here.
In 1867, Gaspare moved in, and he named his new shop "Caffè Campari" and continued to sell his own liqueur.
The wealthy who went to the promenade to consume favored one of the red bitter wines, which he first named "Bitter all' uso d'Holland", to the effect that the Dutch bitter wine, which is said to have come from this Dutch bitter wine, but with the addition of cochineal worms to turn red.
Later, the wine was renamed "Campari" – this is today's protagonist Campari.
Kimberly's taste is bittersweet and half-mixed, more "choking" than sweet and bitter, and the bitterness is more durable, and it is said that it has "obvious orange peel, cherry, clove, and cinnamon aromas". After I did a shot, I wanted to say that this is clearly the sweet smell of herbs! Shouting again Chinese did not make some liqueurs to sell, it is really a big loss of mainland GDP!
The Jimbali we bought today is said to be the same recipe as the original Gaspare, but considering the needs of some vegetarians, cochineal dyeing is no longer used.
I checked the ingredients used to make Dutch bitters, including orange peel, gentian, juniper, rhubarb, cinnamon, etc., and as for the other ingredients, Kimberly has always been kept secret, and we don't know.
The system is also not complicated. Soak the dried ingredients in water for two days, then add alcohol and water and soak in large vats for 15 days. After that, the color of the wine turns brown and it is very bitter (imagine diluting Chinese medicine with a little alcohol?). ）。 The liquid in these barrels is then poured into the mixing tank, where more liquid is squeezed out and distilled.
Depending on the region of sale, the alcohol level will also be adjusted. Finally, add the syrup and coloring and you're done.
Figuring out what this "bitter wine" that was popular with Milan's high society was, The Story of Kimberly continued.
In 1882, Gaspare died and was succeeded by his son Davide. With excellent marketing skills, Davide successfully sold Kimbally to other bar and coffee bar owners, and at the same time, he stopped selling other liqueurs made by his father and focused only on the sales of Kimberly.
And because she fell in love with the opera singer, Davide followed her all over the world, and by the way, she sold Kimberly everywhere. In this way, the international market was opened.
In 1900, Davide bought a mansion in the Milan suburb of Sesto San Giovanni to house her family. In 1901, Jimbali Milan opened its first factory in response to a surge in orders. In 1904, the factory moved near his mansion, which was larger, more advanced and more convenient than the old factory.
Davide's Jimbali business world didn't stop there, but stepped into the literary world to promote it.
Kimberly befriended a number of artists, many of whom designed posters of different styles.
The glamorous "Campari calenda" is a poster of different themes introduced after 2000 by different female celebrities, most of whom are dressed in strong red, which is very eye-catching.
In 1984, Kimbali teamed up with Federico Fellini, who directed a short film commercial for its Italian market. Since then, Kimberly has been walking non-stop, and has successively cooperated with different directors and stars on short films with different themes, which can be described as a lot of money.
In 1935, campari Soda, a drink mixed with kimbari and soda, was introduced, the world's first prepackaged cocktail. The conical bottle designed by futurist artist Fortunato Depero is still in use today.
It is also worth mentioning that in 1915, Davide opened another bar, Camparino, in the Emanuele Promenade. The bar, which is still in operation today, was taken over by the Miani family and was voted 27th in the '50 World's Best Bar' in 2021.
Last week we introduced Vincent, and Kimberly are also good partners, and the most famous ones they play are Negroni, Boulevardier, and Americano.
In addition, there is an interesting "Mi-To", the "Milano Torino", which is made in a 1:1 ratio by blending sweet mes from Turin with Kimbari, native to Milan.
From father and son, Kimberly "red" for 160 years, in addition to the beginning of the story of a touch of luck, Davide era of pioneering, diligent, intelligent, more like the truth of the brand evergreen.
The era of "god-making" is also far away, and even if the same good luck is added, it is difficult to have a second "Gaspare". However, it is still okay to drink a cup of red-hot Jimbali and dip into luck, right? Cheers & good luck ~