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Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

author:Spring Thunder Society

Part 01

Industry focus

1. The proportion of Mao Geping's skin care business increased to 40%, and the proportion of R&D expenses was less than 1%

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

On March 3, Mao Geping Cosmetics Co., Ltd.'s IPO application was accepted by the Shanghai Stock Exchange, and the prospectus was also disclosed.

In 2022, Mao Geping's revenue will be 1.682 billion yuan, a year-on-year increase of 17.5%. Net profit was 349 million yuan; from the perspective of main business composition, color cosmetics revenue was 900 million yuan, a year-on-year increase of 1.7%; Skin care revenue was 670 million yuan, a year-on-year increase of 71%, accounting for 40%.

It is worth mentioning that from 2020 to 2022, Mao Geping's comprehensive gross profit margins will be 81.2%, 80.54% and 81.17%, respectively, which are higher than domestic and foreign beauty giants such as L'Oreal and Bethany and second only to L'Occitane.

However, in terms of research and development, from 2020 to 2021, Mao Geping's R&D expenses accounted for less than 1%, far lower than the industry average, and in 2022 it was as low as 0.87%, and the R&D expenses were only 14.562 million yuan; there were 44 R&D personnel in the enterprise, accounting for 1.43% of the total number of employees.

2, Dong Junzi officially bid farewell to Bethenny

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

On March 1, Bethenny issued an announcement saying: "Mr. Dong Junzi resigned as a non-independent director, a member of the Strategy Committee, a member of the Nomination Committee and the deputy general manager of the Company for personal reasons, and will no longer hold any position in the Company after his resignation."

Since October last year, Dong Junzi has successively withdrawn from the group's related companies. According to Dong Junzi himself told the media, he has left the company's front-line position for a period of time, and will have more energy to pay attention to industrial development issues, such as basic research, scientific research ecology, investment and financing.

In 2012, Dong Junzi joined Bethany as a co-founder, and in addition to human resources, she successively led the brand's marketing operation and e-commerce business, and promoted Winona's online transformation.

According to Bethany 2021 financial report, as the "number two person" of the company, Dong Junzi is the highest paid among the directors, supervisors and senior personnel, with a total pre-tax compensation of 5.8 million yuan, higher than the 3 million yuan of chairman Guo Zhenyu.

As of the close of trading on March 4, Bethany shares fell 1% to 138.54 yuan per share.

3. Tiantu Investment's road to listing in Hong Kong has been twisted and turned

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

According to the official website of the Hong Kong Stock Exchange, the current IPO status of Shenzhen Tiantu Investment Management Co., Ltd. is displayed as "invalid". At the end of November last year, Tiantu Investment passed the listing hearing of the Hong Kong Stock Exchange, but now the prospectus has expired, and according to the Hong Kong Stock Exchange, if it wants to continue the listing process, it needs to resubmit the prospectus.

As an investment veteran in the FMCG field, Tiantu Investment is also the driving force behind many beauty up-and-coming talents, betting on brands including LAN, Scent Library, Audio, Beauty, Super Seed, Flower Knowledge, Flower Print, etc.

Some industry institutions pointed out that the concentration of Tiantu's investment and consumption track is relatively high, and the industry will replace the rotation in the future, and the prosperity of the consumption track may change. In this context, the earnings growth of enterprises is unsustainable.

As of the end of the first half of 2022, the operating income of Tiantu Investment was 959 million yuan, a year-on-year decrease of 17.87%; The net profit was 394 million yuan, a year-on-year decrease of 24.10%. At the same time, the gross profit margin dropped significantly from 28.87% to 9.75%.

4. Whitening raw material manufacturer Artek intends to delist

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Hubei Atec Biotechnology Co., Ltd. issued an announcement that it intends to apply for the company's shares to be terminated in the national small and medium-sized enterprise share transfer system.

Artek is a raw material supplier focusing on whitening track, the main products include β-arbutin, kojic acid dilipid, VC ethyl ether, chlorphenesin, octylhydroxamic acid, etc.; DIRECT CUSTOMERS INCLUDE COSMETICS MANUFACTURERS SUCH AS MENTHOLEDUN AND PROYA, COSMETICS RAW MATERIAL MANUFACTURERS SUCH AS BRANDOURD, AND MULTINATIONAL COSMETICS RAW MATERIAL TRADERS SUCH AS MITSUBISHI CHEMICAL.

Among them, β-arbutin is the star product of Artec, which supported 41% of the company's total revenue in 2021, but the revenue of the raw material fell by 28.08% year-on-year, and the gross profit margin fell by 5.38% year-on-year.

In fact, with the rise of various new whitening ingredients, the old ingredient of arbutin, has always been accompanied by controversy over safety and stability, and the current market popularity is declining year by year.

5. The makeup brand Pei Ran was acquired

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Shenzhen Tiantian Micropurchase Service Co., Ltd. will acquire 40% of the equity of Peran Cosmetics (Jiangsu) Co., Ltd. held by Pellai Brand Management Co., Ltd. with its own funds of 4 million yuan, and after the completion of the acquisition, Tiantian Micropurchase will become the largest shareholder of Perran.

Pei Ran is a domestic makeup brand established in 2020, with product lines covering mascara, concealer, eyeliner, eyebrow powder, contouring and other categories; Star products include PIARA Slim Curly Shaped Mascara, PIARA Radiance Eyeliner, PIARA Galaxy & Me Lock Powder, etc.; Sales channels are mainly Tmall and Douyin.

At present, Tiantian Weigou has established a complete ecological chain of digital content production, supply chain resource integration, live e-commerce operation and monetization, and is a professional content producer and e-commerce operator in China, and has reached in-depth strategic cooperation with the Douyin platform.

6. Beiersdorf's skin care business jumped 23.9%

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

According to the 2022 annual performance report released by Beiersdorf, the company's annual sales in 2022 were 8.799 billion euros (about 64.4 billion yuan), an organic increase of 10.2% year-on-year, and it is worth mentioning that this is the first double-digit growth in Beiersdorf in nearly 20 years.

Among them, the sales of the consumer business unit were 7.131 billion euros (about 52.2 billion yuan), an organic increase of 10.5% year-on-year; The skin care segment grew by 23.9% and the Personal Health Care segment by 13.1%.

NIVEA BECAME BYERSDORF'S NUMBER ONE BRAND BY SALES, UP 9.6%, MAINLY DUE TO GROWTH IN EMERGING MARKETS, CORE BUSINESSES AND INNOVATIONS SUCH AS THE NIVEA CELLULAR LUMINOUS 630® SERIES.

Eucerin and Aquaphor, a Skin Care division, performed particularly well, showing strong growth across all categories and regions, particularly in key markets of the United States, Latin America and China.

7. With an investment of 130 million yuan, L'Oréal has deeply laid out the supply chain in the Chinese market

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Tianyan check information shows that Nantong L'Oréal Supply Chain Management Co., Ltd. is wholly-owned by L'Oréal China, with a registered capital of 130 million yuan, and the legal representative is L'Oréal North Asia President and China CEO Fei Borui.

The business scope of the enterprise includes: road cargo transportation, supply chain management services, general cargo warehousing services, as well as software development, data processing services, Internet data services, artificial intelligence industry application system integration services, etc.

In recent years, L'Oréal's investment in the Yangtze River Delta region has been increasing: since the establishment of its R&D center in Shanghai in 2005, L'Oréal has successively established Suzhou L'Oréal Supply Chain Management Co., Ltd. and Shanghai Meifang Investment Co., Ltd.; Last year, L'Oréal's world's first self-built intelligent operation center also settled in Suzhou.

8. The "olfactory economy" is hot, and the revenue of the French perfume giant exceeded $1 billion

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

The latest performance report of French perfume giant Inter Parfums shows that last year, the company's net sales rose 24% year-on-year, increasing to 1.087 billion US dollars (about 7.511 billion yuan); net profit was 121 million US dollars (about 832 million yuan), an increase of 38% year-on-year.

North America, the Group's largest market, achieved a 22 percent increase in sales, followed by Western Europe and Asia with sales growth of 28 percent and 19 percent, respectively. The Middle East and Latin America also performed well, with sales up 44 percent and 24 percent, respectively.

Specifically, a number of the Group's authorized perfume brands, including Montblanc, Jimmy Choo, Coach, etc., achieved double-digit growth; GUESS sales were up 24 percent, Oscar de la Renta Oscar de la Rengue was up 19 percent, Abercrombie & Fitch was up 28 percent, and Hollister was up 16 percent.

Based on the performance of the past year, Inter Parfums has raised its 2023 guidance to expect net sales of approximately $1.2 billion in 2023, up 10% from 2022.

Part 02

New product information

1. Rare Objects Set|"Little Mushroom Umbrella" sunscreen

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

A sunscreen product featuring pine mushroom extract, it claims to be a high-grade sunscreen exclusive to sensitive skin. The sun protection index is SPF50+, PA+++. The core ingredients are 1 physical sunscreen + 6 chemical sunscreen to achieve 12.5h long sun protection throughout the day, and mixed with bisabolol, sodium hyaluronate, pine mushroom extract and ergothioneine and other ingredients to maintain while protecting from the sun.

2. Little Odin|flowing yarn air cushion powder cream

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Featuring makeup, soft and translucent, it contains 77.38% essence ingredients, using the combination of "squalane + camellia seed oil + VE" to moisturize and brighten, nano-level concealer powder with soft focus powder, triple soft and hard film holding technology + SKINFITTING holding technology, and specializing in customized shades with Asian makeup effects.

3. Dr. Yaoer|Probiotic mask version 2.0

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Dr. Yaoer's star products focusing on micro-ecological skin care have been upgraded, enhancing the efficacy of hydration, repair and strengthening barriers, using probiotic balance technology "Ao Tingmin" to build a microecological barrier, and exclusive customized raw material "Rui Jingyan" to strengthen the stratum corneum. In terms of formula upgrade, the ubiquinol concentration has been increased from 1% to 3%, and 4 layers of Centella Asiatica extract and 3 layers of hyaluronic acid are added to strengthen the physical, chemical and soothing barriers.

4. Cleanse your face with small carbonated bubbles

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

In response to the pain points of difficult foaming, foam sparseness and false synovial feeling, the "carbonic acid rejuvenation system" is used to create nano-level foam to reduce friction and deep clean; "moisturizing polyol + pure amino acid" is used to replace macromolecular film former to solve the problem of false slippage; Compound with triple plant extracts (betaine + purslane + aloe vera juice) to hydrate, moisturize, soothe and strengthen; With grapefruit essential oil, honeysuckle essential oil, schisandra essential oil and other "oil nourishing skin".

5. BRANCHIC|Time Key Essence Mask

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

The spreadable mask launched by Japanese high-end skincare brand Binxi incorporates the concept of "oil for skin care" into the mask products to extend the duration of the mask. The core ingredient of the product is the exclusive sub-skin formula to repair keratin damage; Decapeptide-4 with amino acid *3 capsule, nano-scale technology to promote permeation; Compound with 12 Essence Oil (cold pressing extraction + secondary throwing design).

6. The name of nature|chlorophyll frozen film

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Mainly for oil-sensitive skin during the changing season. The product adopts anhydrous formula, using Phytoplex-Chlorobiotic (chlorophyll filtrate) supplied by unknown light as the base, and blended with Centella Asiatica extract, Italian oil olive fruit and other ingredients. The product is watery frozen texture, biomimetic phospholipid structure wrapped, with chemical cooling (menthylate lactate + menthol) and physical cooling (water release temperature control mechanism).

7. HBN|Flash repair serum

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

Featuring 1 hour of instant redness removal and hydration, using "three bands" repair (characterization, middle section, bottom layer): hydrolyzed algae extract + patented oat β-glucan + pentasteroid to solve the characterization problem; Specializing in the "Ins-Calm" ingredient, which inhibits the quadruple redness pathway; Hydrolyzed hyaluronic acid + bell extract + high concentration of madecassoside, deep into the dermis, strong base.

Part 03

Raw material information

On February 27, a new domestic raw material was added for the record, the standard Chinese name is hydrated farnesene, the record number is the original 20230006 of national makeup, and the record is April Lihua Co., Ltd.

Meizhou Information|Bethany second in command left; Mao Geping's R&D expenses are less than 1%; Matsutake sunscreen

*Unless otherwise noted, the pictures in this article are from the Internet.