In September 2023, esports will debut as an official event at the Hangzhou Asian Games. In a few months, we will see competitors from all over the world compete for gold and silver on square screens and win glory for national honor. In the year of the Asian Games, which is highly anticipated by the e-sports industry and enthusiasts, China Central Radio and Television Station entered the e-sports industry, solemnly writing on this picture of grass and trees, opening up a new development space for the new format of "digital + sports + culture".
On March 31, the National E-sports Development Research Institute of China Central Radio and Television Corporation was inaugurated. The establishment of this research institute has brought our imagination about the future of China's e-sports industry to what level?
State Media + Esports
How to highlight this news?
The digital economy is related to the overall development of the country. As an emerging force in the digital industry, esports is riding the tide of the digital economy. In 2022, the number of e-sports users in China will be about 488 million, and China's e-sports production value, development speed and audience number will rank first in the world, making it the world's largest e-sports market.
In 2022, with the approval of the Central Propaganda Department, the National E-sports Development Research Institute was established by the head office, aiming to give play to the special role of e-sports in connecting China and the world and connecting the world, and expanding new channels and new fields for telling Chinese stories well. At the same time, we will actively intervene in the e-sports industry, build a new e-sports platform with Chinese characteristics in the new era, and serve the overall situation of the Party and the country more effectively and effectively.
E-sports projects entered the Asian Games, heavy policies were launched, and the headquarters established an e-sports research institute at this time, and many keywords are particularly noteworthy.
This is the first national e-sports research institute in mainland China. Shen Haixiong, Deputy Director of the Central Propaganda Department and Director of the Central Radio and Television Station, attended the unveiling ceremony, and jointly unveiled the National E-sports Development Research Institute with Zhu Yonglei, Deputy Director of the State Administration of Radio and Television, and Dan Yanzheng, Vice Mayor of Chongqing. As the party's ideological center and national radio and television station, the headquarters has undertaken the important task of leading the healthy development of emerging industries, and will build a new e-sports platform with Chinese characteristics in the new era.
The Institute announced that it will create "Eight Ones" key projects, covering expert teams, standard systems, summit forums, development reports, training programs, brand events, e-sports theme activities and "government-industry-university-research funding" integration projects. The cross-border linkage between national media and e-sports has made the newly established institute a hub for connecting and bringing together the younger generation, further shaping and disseminating a more affinity, hopeful and vibrant image of a major country, and continuously improving the effectiveness of external communication.
Nine top experts were hired as the first consultants. It can be seen from the list of the first batch of experts that the headquarters will integrate authoritative expert teams in technology, sports, culture, media and other e-sports-related fields at home and abroad, carry out a series of forward-looking and application-oriented research, focus on the unique influence of the whole e-sports industry chain on the digital economy and even national development, and try to answer the fundamental questions of e-sports development step by step with the guidance of high-quality think tank achievements.
China Central Radio and Television Station
National Esports Development Institute
The first consulting experts
Xue Qikun, academician of the Chinese Academy of Sciences and president of Southern University of Science and Technology
Xia Xueping, President of China Academy of Cyberspace
Liao Xiangzhong, Secretary of the Party Committee of Communication University of China
Zhang Yuping, Deputy Director of the Sports Information Center of the State General Administration of Sports
Zhang Guoyou, chief economist of the Institute for Advanced Study of Information Technology, Peking University
Professor Li Wenxin, Head of the Department of Computer Science and Engineering, School of Computer Science, Peking University
Li Lingtao, Dean of School of Journalism and Communication, Beijing Sport University
He Wenyi, Secretary General of the National Sports Industry Research Base of Peking University
Fan Yang, Vice President of the Academy of Chinese Painting of the National Academy of Painting of China and researcher of the Academy of Chinese Painting of the China Academy of Arts
The above nine consulting experts are among the best in their field. For example, physicist Academician Xue Qikun, who led his research team in 2013, achieved the "quantum anomalous Hall effect" for the first time in the world, which is internationally famous. Fan Yang, the only expert from the field of culture and art, is a famous master of calligraphy and painting, whose traditional culture is profound, and his pen and ink inheritance and innovation are pure.
What is eSports? Some people say that the light and electricity that dance on the fingertips are the passionate passion and dreams of youth, and it is a wonderful adventure opened by competitors and audiences in a "parallel world" where the real and the virtual blend.
Under the arena and behind the grand event, how to form a rigid link with the upstream and downstream industry ecology of the e-sports industry through platform strategy and industrialized operation, attract global e-sports elements and resources, and pioneer the creation of an international first-class e-sports production, education and research platform with Chinese characteristics is one of the important goals of the institute.
Head office + key cities
How does China's e-sports industry innovate?
On the road of "city + e-sports", Chongqing has always been at the forefront. When the hot e-sports project meets the "cyberpunk" city full of technology and futuristic again, what kind of dimensional sparks will burst out?
Xue Jijun, member of the editorial board of the headquarters and president of the National E-sports Development Research Institute, and Dan Yanzheng, vice mayor of Chongqing Municipal People's Government, signed the "Strategic Cooperation Agreement between China Central Radio and Television Station and Chongqing Municipal People's Government on Promoting the Healthy and Sustainable Development of the E-sports Industry" on behalf of both parties. Sun Weimin, Chief Engineer of the Office of the Central Cyber Security and Information Commission, Dong Weimin, Chief Accountant of the Central Radio and Television Station, Miao Muyang, Director of the Department of Industrial Development of the Ministry of Culture and Tourism, Cao Qingyao, Executive Deputy Director of the Publicity Department of the Chongqing Municipal Party Committee, Jiang Weining, First-level Inspector of the Chongqing Municipal Commission of Culture and Tourism Development, and Huang Haifeng, Member of the Standing Committee of the Hangzhou Municipal Party Committee, Director of the Publicity Department and Deputy Secretary-General of the Asian Organizing Committee, attended the ceremony. Responsible comrades of relevant departments of the Central Radio and Television Station, relevant responsible persons of the Publication Bureau of the Central Propaganda Department, the Publicity Department of the Zhejiang Provincial Party Committee, the Chongqing Municipal Sports Bureau, the Publicity Department of the Hangzhou Municipal Party Committee, and representatives of academia and industry attended the event.
According to the agreement, the two parties will cooperate to create a series of high-quality and high-level e-sports activities, promote the production, dissemination and consumption of high-quality e-sports content, and actively contribute to the creation of a new growth pole and power source for the high-quality development of the national digital economy in Chongqing.
According to the relevant person in charge of the research institute, the head office plans to jointly hold the first "China E-sports Conference" series of activities with the Chongqing Municipal Government this year, and the cooperation content also includes actively exploring strategic cooperation in the fields of e-sports standard system formulation, e-sports brand event research and development, e-sports talent training and certification, and e-sports industry base.
In recent years, the huge industrial innovation potential and socio-cultural value behind esports have been increasingly recognized and supported around the world. In China, the esports industry is also rising and growing at a high speed. There have been comments that the e-sports industry has gone through the world's three major sports for more than a decade, and has gone through a hundred years of journey. However, behind the explosive growth, it is particularly important to accelerate the construction of an ecosystem for the healthy development of the e-sports industry.
In 2023, the offline and international events of global e-sports will gradually return, and the influence and industrial impetus of e-sports projects in the Hangzhou Asian Games are already expected in Chunshan.
The wind should be long, and the eye should be measured. In the next step, the Institute plans to cooperate with key provinces and cities across the country to promote the joint construction of regional branches of the Institute in phases according to the strategic deployment of the head office, combined with the local industry matching degree and business environment. The headquarters fully grasps the situation, combines the media resources and brand advantages of the head office, actively deploys the e-sports industry, and promotes the innovation and integration with technology, cultural tourism, film and television, cultural creativity, communication and other related industries with "e-sports +", helping to build a complex and diversified industrial ecosystem.
Research Institute + Head Enterprise
Advocate to promote the improvement of esports industry standards
An important sign of an industry or an ecological maturity is to form a complete set of standard systems.
At present, relevant standards for the e-sports industry at various levels have been released and implemented in the mainland. The establishment of the National E-sports Development Research Institute aims to connect the three links of upstream e-sports manufacturers, midstream events and downstream communication, make full use of the latest achievements of the rapid development of the "5G+4K/8K+AI" strategy of the head office, and strive to create an e-sports industry with profound thinking, exquisite art and sophisticated technology around improving the viewing of events, expanding participation and interaction, and highlighting scientific and technological innovation.
At the unveiling event, the person in charge of the Integration Development Center of the head office and representatives of Tencent, Bilibili, Perfect World, Hero Sports and other enterprises issued the "Joint Initiative for the Healthy Development of E-sports", which will jointly promote and improve the industry standards of e-sports, advocate the all-round development of morality, intelligence, physique, beauty and labor, combine e-sports with guiding the healthy development of teenagers, play the role of connecting China and the world, and work together to build a community with a shared future in cyberspace.
Some commentators believe that combined with the unveiling ceremony, it can be seen that the entry of the main station into e-sports is not only at the media level, but a comprehensive construction. As a national media, the headquarters not only has media resources and technical advantages, but also can better capture national policies and trends, and give strong guidance for the healthy development of the e-sports industry.
The future of e-sports is not only an emerging sport, but also a new cultural carrier and an important stage to show the soft power of national culture. In the vast and deep space of the digital economy, the main station blows a spring breeze full of innovation vitality and cultural charm, so that the ultimate light and shadow dancing on the e-sports arena are in harmony with the sky, sea and sea of Chinese culture.
I believe that this year, e-sports practitioners and fans will usher in more surprises.